Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]
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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
| Your current selection | AND | NOT |
|---|---|---|
| » ad buying & planning | 752 | 355 |
| » ad pricing | 128 | 979 |
| » ad selling | 297 | 810 |
| » ad targeting | 438 | 669 |
| » advertainment | 52 | 1055 |
| » Advertising | 2 | 1105 |
| » affiliate marketing | 16 | 1091 |
| » agencies & ad departments | 208 | 899 |
| » alternative marketing | 133 | 974 |
| » Asia/Pacific | 25 | 1082 |
| » automotive | 26 | 1081 |
| » b2b | 43 | 1064 |
| » best practices | 217 | 890 |
| » Beyond Marketing | 1 | 1106 |
| » Big Picture | 1 | 1106 |
| » biz buzz | 247 | 860 |
| » branding | 138 | 969 |
| » broadband | 91 | 1016 |
| » campaigns & creatives of note | 101 | 1006 |
| » case studies | 44 | 1063 |
| » co-op marketing & partnerships | 46 | 1061 |
| » computers & tech | 64 | 1043 |
| » consumer packaged goods | 34 | 1073 |
| » CRM | 19 | 1088 |
| » cross media | 131 | 976 |
| » deep coverage | 2 | 1105 |
| » demographics | 185 | 922 |
| » direct marketing | 165 | 942 |
| » domain names | 22 | 1085 |
| » don't believe the hype | 39 | 1068 |
| » e-commerce | 254 | 853 |
| » email marketing | 144 | 963 |
| » entertainment | 158 | 949 |
| » Europe | 60 | 1047 |
| » events | 20 | 1087 |
| » finance | 36 | 1071 |
| » global | 30 | 1077 |
| » healthcare | 9 | 1098 |
| » How-to | 6 | 1101 |
| » I-PR & business communications | 19 | 1088 |
| » instant messaging marketing | 11 | 1096 |
| » interviews | 17 | 1090 |
| » intrusive formats | 31 | 1076 |
| » Latin America | 4 | 1103 |
| » legal, government & regulation | 97 | 1010 |
| » loyalty & retention | 44 | 1063 |
| » major account moves | 10 | 1097 |
| » major brands | 157 | 950 |
| » major players news | 463 | 644 |
| » Marketing | 1 | 1106 |
| » media convergence | 144 | 963 |
| » minorities | 10 | 1097 |
| » mobile marketing | 141 | 966 |
| » multi-channel marketing | 72 | 1035 |
| » new and improved | 208 | 899 |
| » nonsense & parodies | 9 | 1098 |
| » online ad market | 432 | 675 |
| » pearls of wisdom | 81 | 1026 |
| » people | 71 | 1036 |
| » personalization | 65 | 1042 |
| » political parties & organizations | 29 | 1078 |
| » privacy | 95 | 1012 |
| » promotions | 17 | 1090 |
| » publishing | 351 | 756 |
| » real estate | 2 | 1105 |
| » research & stats | 672 | 435 |
| » rich media | 134 | 973 |
| » search engine marketing | 313 | 794 |
| » Segmentation & Markets | 2 | 1105 |
| » seniors | 4 | 1103 |
| » sex sells | 4 | 1103 |
| » signs of doom | 51 | 1056 |
| » signs of recovery | 26 | 1081 |
| » signs of what's to come | 296 | 811 |
| » small business | 23 | 1084 |
| » spam & anti-spam | 47 | 1060 |
| » Spanish-speaking | 13 | 1094 |
| » subscribe to marketingwonk daily | 1 | 1106 |
| » syndication & RSS | 26 | 1081 |
| » technical innovation | 144 | 963 |
| » telecom | 31 | 1076 |
| » text ads | 119 | 988 |
| » tools & software | 398 | 709 |
| » top stories | 319 | 788 |
| » travel | 6 | 1101 |
| » user experience | 196 | 911 |
| » viral marketing & social media | 171 | 936 |
| » weblog marketing | 62 | 1045 |
| » women | 17 | 1090 |
| » worst practices | 83 | 1024 |
| » Youth | 34 | 1073 |
Dismiss Google+ At Your Own Risk
Anything that can boast a 112% higher engagement is worth a second look. That is just one of the figures that Simply Measured (the social media analytics firm) released yesterday. Since February, two more brands from the Interbrand Top 100 list (Xerox and Nike) have activated pages, bringing the total to 64 of those 100. (The top 10 for Google+ engagement include Nike, Coke, Star [...]
Posted: Thursday, May 10th 2012
comScore Releases Mobile Metrix 2.0, Proves Utility With Initial Findings
comScore has announced the U.S. launch of Mobile Metrix 2.0, its next generation mobile behavioral measurement service. To prove Mobile Metrix 2.0’s utility, comScore released some first-round findings. Among them, 82% of time spent with mobile media happens via apps.
Mobile Metrix 2.0 brings comScore’s Unified Digital Measurement to smartphone devi [...]
Posted: Tuesday, May 8th 2012
Newspaper Website Traffic Up, But Subscribers Elusive
Good news for newspaper websites and their advertisers. Newspapers improved upon website traffic in the first quarter of 2012 with a 4.4% increase year-over-year in adult unique visitors (113 million) and a 10% increase in adult average daily visitors (25 million). That according to the Newspaper Association of America (NAA), citin [...]
Posted: Thursday, April 26th 2012
Research: Mobile Nets "Teeming With Streaming" From Ad-Friendly Providers
Mobile networks are “teeming with streaming,†finds Sandvine, the provider of broadband network solutions for fixed and mobile operators. Sandvine has released its Internet traffic trends report “Global Internet Phenomena Report 1H2012,†based on data from a selection of Sandvine’s 200-plus customers spanning North America, Europe, Middle East and Africa, Caribbean and Latin America and Asia-Pacific.
The news is good for [...]
Posted: Thursday, April 26th 2012
Black Consumer Market: Huge, Largely Untapped, Won Through Fair Representation
[...]
Posted: Tuesday, April 24th 2012
Top News: ComScore Q1 Earnings | HuffPo Digimag App | NCTA Cybersecurity Rules | Mobile Spectrum Crisis
Ad Technology:
comScore Announces Date for First Quarter 2012 Financial Results
Harvard Professor and Global Authority on Algorithmic Economics Joins Na [...]
Posted: Wednesday, April 18th 2012
Top News: Google updates name policy | Twitter acqires Dasient | Android favored by developers
Social Media:
Google+ updates real name policy to allow "alternate names".
YouTube sees 60 hours of video uploaded a minute.
Twitter acqu [...]
Posted: Tuesday, January 24th 2012
Social Networks' Predictive Powers Will Be Highlighted In 2012 Election Cycle
Just in time for the Iowa Caucuses, Google launched an election page—or rather relaunched as it reserves space on its webpage every two years for the political cycle. This year’s page has been updated to reflect current social media and search trends. Besides the usual rundown of news, tools for activists and political campaign data, the site also has a [...]
Posted: Wednesday, January 4th 2012
Top News: Reaching consumers via analytics | Facebook events feature, gaming feed | Apple online shoppers rule
Measurement & Analytics:
Using Google’s data to reach consumers.
Social Media:
Facebook launches suggested events feature based on checkins.
Facebook has [...]
Posted: Friday, December 23rd 2011
An Analytics Primer to Target Last Minute Shoppers
Most retailers, if they use analytics at all, do so with the big picture in mind: are their social media or online ad campaigns working and by how much? Fewer companies are able to use this toolset to capture quickly-moving trends.
One example of the former is Blendtec, the high-end blender manufacturer, which relies heavily on its YouTube channel to get the word out about its products' features. The company, which has more than 440,000 subscribers on YouTube, 85,000 shoppers [...]
Posted: Thursday, December 22nd 2011
Top News: Nielsen, comScore enter cross-licensing deal | Facebook ads | Firefox, Google renew search
Measurement & Analytics:
Nielsen and comScore put an end to their patent war, enter cross-licensing agreement.
Social Media:
Facebook gets ads in main news feed starting January.
[...]
Posted: Wednesday, December 21st 2011
As Mobile Ad Industry Expands, So Do Its Measurement Tools
The total mobile advertising spend in the US will jump from $1.34 billion to $2.01 billion in 2012, according to a whitepaper from mobile media buying platform adsmobi. Smartphone sales will continue to enjoy strong growth with a total of 155.6 million sold smartphones next year. In addition, adsmobi predicts that Android will consolidate its cu [...]
Posted: Monday, December 12th 2011
Top News: YouTube analytics | Google site redesign | Most shared articles on Facebook
Measurement & Analytics:
YouTube unveils analytics platform.
Mobile Computing:
Windows Phone outperforms Android and iOS in mobile advertising, Smaato reports.
Consumers' [...]
Posted: Wednesday, November 30th 2011
eBay Follows Wal-Mart's Lead With Analytics Purchase
ebay is acquiring Hunch, a start up that provides recommendation technology. Hunch analyzes data from social networks and questionnaires in order to make personal recommendations. eBay plans to use this latest acquisition to suggest relevant products for shoppers.
Poor Quality of Recommendation Engines in the Market
eBay’s instincts are spot on: the quality of product recommendations on retailer websites has been declining, at least one survey shows, and [...]
Posted: Monday, November 21st 2011
Marketing Pros and Cons for Google+ Pages
The official launch of Google+Pages is bringing home the realities of this latest social networking platform for marketers, both its good and bad points.
Not to Much Talking Allowed
The latter, unfortunately, loom large for companies that wish to communicate with customers. Only one person can “own†or “post to†an account, notes Robert Scoble, [...]
Posted: Tuesday, November 8th 2011
Multivariate Testing Vs. Crowdsourcing for Facebook Ads
A vendor is planning to announce a crowdsource platform specifically for Facebook ads at the upcoming ad:tech conference. The announcement, while not a surprise, given Facebook’s ubiquity, does raise an interesting point: Facebook ad formats are still so new that not much industry knowledge has accumulated as to what works and what doesn't. Crowdsourcing a campaign could address that.
So could multivariate testing, [...]
Posted: Thursday, November 3rd 2011
Wal-Mart Takes Lead in Retail Social Networking
Wal-Mart is pushing ahead of social media-savvy retailers such as Macy’s and even Amazon and eBay, based on the initiatives it has underway. The company’s @WalMartLabs is working on a social network for in-store shoppers, Internet Retailer reports.
Consumers would be able to use th [...]
Posted: Wednesday, November 2nd 2011
Mobile Analytics Become Ever More Granular
Flurry recently unveiled version 3.1 of its suite of mobile analytical tools. These dive deeper into how consumers are interacting with mobile apps, looking at when people use apps throughout the day, how long they use an app over time, and other factors that impact numbers on an hour-by-hour basis.
It has also introduced lifestyle metrics, which measure how customers evolve in their use of the app by the d [...]
Posted: Monday, October 17th 2011
Top News: AdWords mobile call | comScore social ad tracking | Nuance buys Swype
Online Ad Market:
Google launches AdWords mobile call tracking.
Measurement & Analytics:
comScore upgrades social ad tracking.
Mobile Computing:
Apple [...]
Posted: Friday, October 7th 2011
Papa John's, Travelocity, Gucci, and Transunion Sign Up for Google Analytic's Premium Service. Should You?
Google has made two major changes to its analytics offering - one, it has introduced a paid version with a $150,000 price point - and two, it has added real time functionality to the free version, a feature that shows what is happening on the site at that moment.
Already Papa John's, Travelocity, Gucci and [...]
Posted: Friday, September 30th 2011