Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]
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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
| Your current selection | AND | NOT |
|---|---|---|
| » ad buying & planning | 752 | 679 |
| » ad pricing | 128 | 1303 |
| » ad selling | 297 | 1134 |
| » ad targeting | 438 | 993 |
| » ad technologies & vendors | 462 | 969 |
| » advertainment | 52 | 1379 |
| » Advertising | 2 | 1429 |
| » affiliate marketing | 16 | 1415 |
| » agencies & ad departments | 208 | 1223 |
| » alternative marketing | 133 | 1298 |
| » Asia/Pacific | 25 | 1406 |
| » automotive | 26 | 1405 |
| » b2b | 43 | 1388 |
| » best practices | 217 | 1214 |
| » Beyond Marketing | 1 | 1430 |
| » Big Picture | 1 | 1430 |
| » biz buzz | 247 | 1184 |
| » broadband | 91 | 1340 |
| » campaigns & creatives of note | 101 | 1330 |
| » case studies | 44 | 1387 |
| » co-op marketing & partnerships | 46 | 1385 |
| » computers & tech | 64 | 1367 |
| » consumer packaged goods | 34 | 1397 |
| » CRM | 19 | 1412 |
| » cross media | 131 | 1300 |
| » deep coverage | 2 | 1429 |
| » demographics | 185 | 1246 |
| » direct marketing | 165 | 1266 |
| » domain names | 22 | 1409 |
| » don't believe the hype | 39 | 1392 |
| » e-commerce | 254 | 1177 |
| » email marketing | 144 | 1287 |
| » entertainment | 158 | 1273 |
| » Europe | 60 | 1371 |
| » events | 20 | 1411 |
| » finance | 36 | 1395 |
| » global | 30 | 1401 |
| » healthcare | 9 | 1422 |
| » How-to | 6 | 1425 |
| » I-PR & business communications | 19 | 1412 |
| » instant messaging marketing | 11 | 1420 |
| » interviews | 17 | 1414 |
| » intrusive formats | 31 | 1400 |
| » Latin America | 4 | 1427 |
| » legal, government & regulation | 97 | 1334 |
| » loyalty & retention | 44 | 1387 |
| » major account moves | 10 | 1421 |
| » major brands | 157 | 1274 |
| » major players news | 463 | 968 |
| » Marketing | 1 | 1430 |
| » media convergence | 144 | 1287 |
| » minorities | 10 | 1421 |
| » mobile marketing | 141 | 1290 |
| » multi-channel marketing | 72 | 1359 |
| » new and improved | 208 | 1223 |
| » nonsense & parodies | 9 | 1422 |
| » online ad market | 432 | 999 |
| » pearls of wisdom | 81 | 1350 |
| » people | 71 | 1360 |
| » personalization | 65 | 1366 |
| » political parties & organizations | 29 | 1402 |
| » privacy | 95 | 1336 |
| » promotions | 17 | 1414 |
| » publishing | 351 | 1080 |
| » real estate | 2 | 1429 |
| » research & stats | 672 | 759 |
| » rich media | 134 | 1297 |
| » search engine marketing | 313 | 1118 |
| » Segmentation & Markets | 2 | 1429 |
| » seniors | 4 | 1427 |
| » sex sells | 4 | 1427 |
| » signs of doom | 51 | 1380 |
| » signs of recovery | 26 | 1405 |
| » signs of what's to come | 296 | 1135 |
| » small business | 23 | 1408 |
| » spam & anti-spam | 47 | 1384 |
| » Spanish-speaking | 13 | 1418 |
| » subscribe to marketingwonk daily | 1 | 1430 |
| » syndication & RSS | 26 | 1405 |
| » technical innovation | 144 | 1287 |
| » telecom | 31 | 1400 |
| » text ads | 119 | 1312 |
| » tools & software | 398 | 1033 |
| » top stories | 319 | 1112 |
| » travel | 6 | 1425 |
| » user experience | 196 | 1235 |
| » viral marketing & social media | 171 | 1260 |
| » weblog marketing | 62 | 1369 |
| » women | 17 | 1414 |
| » worst practices | 83 | 1348 |
| » Youth | 34 | 1397 |
HubSpot Launches App Version of Marketing Grader Tool
All-in-one marketing software company HubSpot has launched a dashboard web app based on its popular Marketing Grader tool. The idea is to "quickly answers marketer's burning questions at a glance," said the company in a statement. Did growth of inbound links take a nosedive? Does the competition suddenly have a lot more indexed pages? Has the last three months of marketing effort improved effectiveness? Are competitors accruing more Facebook fans faster [...]
Posted: Friday, May 18th 2012
More Marketers, Advertisers Trust And Conduct Media Audits
At the Association of National Advertisers’ annual Advertising Financial Management Conference yesterday, the Media Audit Council (MAC) presented results of a recent survey as part of the conference’s “Insights From Advertisers Who Have Embraced Media Audits†panel discussion. MAC had conducted the survey to better understand perceptions of marketing and procure [...]
Posted: Wednesday, May 9th 2012
comScore Releases Mobile Metrix 2.0, Proves Utility With Initial Findings
comScore has announced the U.S. launch of Mobile Metrix 2.0, its next generation mobile behavioral measurement service. To prove Mobile Metrix 2.0’s utility, comScore released some first-round findings. Among them, 82% of time spent with mobile media happens via apps.
Mobile Metrix 2.0 brings comScore’s Unified Digital Measurement to smartphone devi [...]
Posted: Tuesday, May 8th 2012
InMobi Launches Privacy-Friendly, No-Cost Mobile Conversion Tracking
InMobi, the independent mobile advertising network, has announced the launch of its free-to-integrate-and-use mobile conversion tracking platform, InMobi Ad Tracker.
The platform is designed to allow advertisers and agencies to track any post-click mobile conversion (app downloads, lead generations, sales, or other events) across all mobile marketing channels (both, ad networks and mobile publishers) through a single platform. The solu [...]
Posted: Thursday, May 3rd 2012
Jelli Offers Terrestrial Radio with Social Media Analytics, Ad Engagement
Social radio provider Jelli is claiming to have “reimagined the radio spot, making it more engaging and interactive.†Jelli promises a radio/social media mashup for advertisers, and now promises it can quantify those exposures with social media analytics.
TechCrunch described Jelli [...]
Posted: Thursday, May 3rd 2012
comScore Validated Campaign Essentials (vCE) Signs More Leading Brands
Digital measurement powerhouse comScore has released a shortlist of major brands that have signed on for its validated Campaign Essentials (vCE) for measurement of their online ad campaigns.
The new round of brands will use vCE to validate whether the ads in their campaigns were delivered in-view, in the ri [...]
Posted: Monday, April 30th 2012
Newspaper Website Traffic Up, But Subscribers Elusive
Good news for newspaper websites and their advertisers. Newspapers improved upon website traffic in the first quarter of 2012 with a 4.4% increase year-over-year in adult unique visitors (113 million) and a 10% increase in adult average daily visitors (25 million). That according to the Newspaper Association of America (NAA), citin [...]
Posted: Thursday, April 26th 2012
Research: Mobile Nets "Teeming With Streaming" From Ad-Friendly Providers
Mobile networks are “teeming with streaming,†finds Sandvine, the provider of broadband network solutions for fixed and mobile operators. Sandvine has released its Internet traffic trends report “Global Internet Phenomena Report 1H2012,†based on data from a selection of Sandvine’s 200-plus customers spanning North America, Europe, Middle East and Africa, Caribbean and Latin America and Asia-Pacific.
The news is good for [...]
Posted: Thursday, April 26th 2012
Research: Do We Need A "Pay-per-Hover" Ad Model?
Perhaps “cost per hover†or “pay-per-hover†will become new metrics. comScore and Pretarget, the intent targeting company, have released results of an online advertising study which found that ad viewability and hover time are more strongly correlated with conversions (defined as purchases and requests for information) than clicks or total impressions.
It will [...]
Posted: Thursday, April 26th 2012
Black Consumer Market: Huge, Largely Untapped, Won Through Fair Representation
[...]
Posted: Tuesday, April 24th 2012
ZenithOptimedia Group Rolls Out "Live ROI" Tools, Brand Image
Media agency network ZenithOptimedia Group has launched its global “Live ROI†strategic initiative, promising customers real-time performance measurement and return on investment (ROI). The value prop as Adweek describes it is to "give marketers immediate insights from [...]
Posted: Monday, April 23rd 2012
YouTube Entices Small Business With Keyword Search, Credit, Ambassadors
[...]
Posted: Monday, April 23rd 2012
Google Offers TV-Like Viewable Impressions, Ratings Technology
Google joins the list of online ad venue that is “chasing TV ad dollars†(as AllThingsD describes it).
Just like streaming video giant Hulu announced yesterday (April 17), Google introduced technologies to enable campaign reporting based on viewable impressions and Gross Rating Points or GRPs, a TV metric. Compared to digital metrics, GRPs are crude, but they are “still the preferred currency [...]
Posted: Wednesday, April 18th 2012
Top News: ComScore Q1 Earnings | HuffPo Digimag App | NCTA Cybersecurity Rules | Mobile Spectrum Crisis
Ad Technology:
comScore Announces Date for First Quarter 2012 Financial Results
Harvard Professor and Global Authority on Algorithmic Economics Joins Na [...]
Posted: Wednesday, April 18th 2012
Top News: Gannett Earnings Plummet | Olympic Sponsors "Greenwashing?" | Fortune 500 SoMe Infographic | P&G Glorifies Mothers
Ad Technology:
CEO Moore On 24/7 Media: We’re A Tech Company, Not An Agency
Sinclair Broadcast Group Expands Contract for Harris Corporation Media Software Solution
ChaCha Partners With Adometry [...]
Posted: Tuesday, April 17th 2012
Social Media's Rep as Trend Predictor Takes a Hit
A Princeton research team, led by Felix Ming Fai Wong, has found that Twitter is not as reliable a predictor of the future, at least in terms of movie sales. After analyzing Tweets during the Oscar season and comparing them to reviews at Rotten Tomatoes and other sites, the team determined that Twitter posters tend to be more positive than the general positive, according to Technology Review.
This finding is of interest to mark [...]
Posted: Monday, March 26th 2012
Top News: Google updates name policy | Twitter acqires Dasient | Android favored by developers
Social Media:
Google+ updates real name policy to allow "alternate names".
YouTube sees 60 hours of video uploaded a minute.
Twitter acqu [...]
Posted: Tuesday, January 24th 2012
Social Networks' Predictive Powers Will Be Highlighted In 2012 Election Cycle
Just in time for the Iowa Caucuses, Google launched an election page—or rather relaunched as it reserves space on its webpage every two years for the political cycle. This year’s page has been updated to reflect current social media and search trends. Besides the usual rundown of news, tools for activists and political campaign data, the site also has a [...]
Posted: Wednesday, January 4th 2012
Top News: Reaching consumers via analytics | Facebook events feature, gaming feed | Apple online shoppers rule
Measurement & Analytics:
Using Google’s data to reach consumers.
Social Media:
Facebook launches suggested events feature based on checkins.
Facebook has [...]
Posted: Friday, December 23rd 2011
An Analytics Primer to Target Last Minute Shoppers
Most retailers, if they use analytics at all, do so with the big picture in mind: are their social media or online ad campaigns working and by how much? Fewer companies are able to use this toolset to capture quickly-moving trends.
One example of the former is Blendtec, the high-end blender manufacturer, which relies heavily on its YouTube channel to get the word out about its products' features. The company, which has more than 440,000 subscribers on YouTube, 85,000 shoppers [...]
Posted: Thursday, December 22nd 2011