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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
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- Showing 1 - 4 of 4
Superbowl Dot-Coms Explain Reasons
ClickZ's Zachary Rogers scored interviews with both internet firms known to be running Superbowl spots in this next month's festival of targeting wastage. He gets right to the nut of it, garnering the rationales as to why CareerBuilder.com and GoDaddy.com decided to blow the budget by running the TV ads. In essence, they don't know better, seeing the event as possibly efficient campaign kickoffs for broader awareness and branding [...]
Posted: Tuesday, December 21st 2004
4 Behavioral Firms Put on ClickZ Hotseat
ClickZ: Questions for Behavioral Targeting Players
ClickZ's Zachary Rogers interviews four heads of major behavioral targeting firms, trying to pin them down precisely on what they believe to be good versus bad data sharing practices. Tacoda, Revenue Science, DrivePM and AlmondNet executives all seem to agree on some basic principles: publishers own their data, and networks can't share it with other publishers without expl [...]
Posted: Wednesday, October 20th 2004
Fired Friendster Engineer Interviewed
Red Herring: No Friendster of mine
Joyce Park, the engineer fired from Friendster for what most readers found to be fairly innocuous blog postings - and the center of the subsequent blogosphere storm of rantings and screeds - talked with Red Herring about the incident and her future prospects. She likened the sudden firing [...]
Posted: Tuesday, September 14th 2004
Updated: Playboy Interview Clouds Google IPO
Playboy: Google Guys
A not-so-revealing interview in a Playboy issue to be released today is getting the founders of Google into warm water, as the Wall Street Journal reports that the Securities and Exchange Commission is reviewing whether the publication constitutes a violation of its quiet peri [...]
Posted: Friday, August 13th 2004
- Showing 1 - 4 of 4