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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
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- Showing 1 - 9 of 9
Luxury Retailers Gravitate to Stigma-Free Mobile Coupons
Certain brands like Crate & Barrel are more willing to offer coupons via smartphones compared to traditional avenues. That's because mobile coupons - delivered via sleek and expensive smartphones - are sexy and novel, says Greg Grunberg, co-creator of Yowza, a mobile computing application that allows users to search for nearby, participating retailers either via zip code or by using the device's GPS.
Retailers in Yowza's program include Toys R' Us, Babie [...]
Posted: Wednesday, December 9th 2009
Interview with Iraqi Web Marketer: Internet to Help Reconstruction
For the past few weeks, MarketingVOX has been volleying questions to Ali Yaqoub, marketing manager for Iraqi web portal Baghdad Bazaar. In that time the security situation in Baghdad has gone from better to worse to better, and through the shifts, Yaqoub has remained confident that his business-to-business portal can succeed and help in reconnecting Iraqis to the world and the [...]
Posted: Wednesday, May 5th 2004
Dean Advisor: Campaign Won Growth by Sacrificing Control
iMedia: Mouse Pads and Shoe Leather
iMedia's interview with Howard Dean campaign helper David Weinberger provides a review of what worked with the explosive growth of the Dean campaign's grassroots effort. The main message: by giving up control over the movement, the campaign sacrificed predictability for rapid growth. The conversation draws interesting parallels in brand marketing.
[...]
Posted: Thursday, March 18th 2004
Helly Hansen Makes it Different
Norwegian clothing company Helly Hansen has launched an improved version of its website, with the objective of reinforcing its brand and presenting products to a specific target audience. The site was recreated by Sense, a U.K.-based, full service online agency.
To find out [...]
Posted: Thursday, October 16th 2003
Pop-Unders Made Orbitz Major Player in E-Travel
eMarketer: Once You Pop, Orbitz, You Can't Stop
People hate them (75 percent of consumers find pop-unders annoying, according to Garner Group), but marketers say they work. That's what we've all heard about pop-unders and pop-ups. Mark Rattin, creative director at Otherwise, talks with eMarketer's David Berkowitz about that agency's most famous ongoing campaign: Orbitz pop-unders. Among ot [...]
Posted: Friday, September 19th 2003
Showtime's Jordan Berman on Net Marketing
iMedia: Showtime’s Jordan Berman
iMedia interviews Showtime Networks' online manager, Jordan Berman. He has a fairly diverse portfolio of responsibilities, including online advertising, promotions, search engine marketing, subscription ordering, co-branding opportunities and new technology initiatives. The biggest lesson learned: "The importance of having the online campaign really tie in with the offline efforts."
[...]
Posted: Thursday, August 14th 2003
How Cartoon Network Interacts with Kids Online
Imedia: Cartoon Network's Mindy Stockfield
Mindy Stockfield, director of marketing for the Cartoon Network, shares her insights regarding how to engage kids online. She compares interactive web sites and games to the use of toys in cartoons. Kids love that these characters follow them accross different media (George Lucas knows that too well!)
Stockfield complains that the legal environment makes it hard to run some camp [...]
Posted: Thursday, July 10th 2003
Paddison -The Buzz Creator
iMedia Connection: In Search of QEIB: Gordon Paddison Interview
Interesting insight into New Line Cinema's online strategy for the launch of the Lord of the Rings trilogy. Gordon re-wrote the book on this - and few have even got close to catching up.
Music, film, gaming, entertainment companies all attempt to create "buzz" - but to often companies execute half-assed PR driven efforts. Unless proper commitment is gi [...]
Posted: Friday, May 9th 2003
Anti-Spam MailBlocks Launches Brand Campaign
Press Release: Mailblocks Launches Ad Campaign
IAR: comScore Launches Search Service
We reported the launch of MailBlocks a month ago, a new web-based email service that seeks to defeat spam through a patented "challenge/res [...]
Posted: Monday, April 28th 2003
- Showing 1 - 9 of 9