Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]

Your current selection	AND	NOT
» ad buying & planning	5	4
» ad targeting	2	7
» ad technologies & vendors	2	7
» advertainment	2	7
» alternative marketing	2	7
» best practices	1	8
» biz buzz	3	6
» branding	2	7
» case studies	1	8
» cross media	2	7
» demographics	1	8
» e-commerce	2	7
» email marketing	1	8
» Europe	1	8
» global	1	8
» healthcare	1	8
» I-PR & business communications	1	8
» Latin America	1	8
» major brands	2	7
» major players news	4	5
» media convergence	3	6
» mobile marketing	1	8
» multi-channel marketing	1	8
» nonsense & parodies	1	8
» online ad market	2	7
» pearls of wisdom	1	8
» people	5	4
» personalization	1	8
» political parties & organizations	1	8
» publishing	1	8
» rich media	1	8
» search engine marketing	1	8
» signs of recovery	1	8
» signs of what's to come	1	8
» top stories	2	7
» user experience	1	8
» viral marketing & social media	1	8
» worst practices	1	8

With Halo 3 Behind Him, Di Cesare Sets Sights on YouTube

Chris di Cesare, former director of creative marketing at Microsoft, has been crowned YouTube's first director of marketing. Di Cesare joined YouTube two months ago, having spent 12 years working in Microsoft's Xbox division. He assisted in the launches of Xbox, Xbox 360 and Halo 3, which beat sales records in its first 24 hours on the market. YouTube served as one harbinger  [...]
Posted: Thursday, January 3rd 2008

MySpace CMO Reveals Ad Intentions at ad:tech Miami

In an interview with CNN's Alberto Padilla, CMO Shawn Gold discussed MySpace's near-term strategies for advertising. The ad:tech blog divulges that at some point the social networking site will conduct psychographic research on its users in the near future. In the fall, advertisers will also have the ability to implement micro-advertising. Targeting by zip  [...]
Posted: Thursday, June 28th 2007

Bewkes: TV, not Internet, Will Rule VOD Future

Time Warner President-COO Jeff Bewkes has signaled his belief that TV and not the internet holds the key to video on demand's future, reports AdAge. Bewkes stated his opinion that VOD via the internet receives media coverage that's disproportionate to how big the audience will actually be. Specifically, he believes interactive TV and its wide audience reach will ultimately make more sense than shows delivered thro  [...]
Posted: Wednesday, April 18th 2007

MySpace Launches Celebrity-Interview Community

MySpace has created a new community page featuring videos of celebrities, entertainers and athletes interviewing each other. The new page, Artists on Artists, will be sponsored by New Line Cinemas and features interviews that had previously been used by MySpace for other promotions, MediaPost   [...]
Posted: Monday, January 22nd 2007

JibJab Founder: Email List Root of First Viral Success

Gregg Spiridellis answered MarketingVOX questions recently, addressing the fickle nature of "viralness," and the ability of marketers to capture the qualities that make some content desirable and even the sort of thing people which to pass along to friends. MV: Brand marketers are captivated today by the idea of doing something funny or lurid or otherwise making ads  [...]
Posted: Monday, May 23rd 2005

Updated: Playboy Interview Clouds Google IPO

Playboy: Google Guys A not-so-revealing interview in a Playboy issue to be released today is getting the founders of Google into warm water, as the Wall Street Journal reports that the Securities and Exchange Commission is reviewing whether the publication constitutes a violation of its quiet peri  [...]
Posted: Friday, August 13th 2004

Warner Home Video's Wokosin: Take Risks Online

iMedia: Warner Home Video’s Mike Wokosin iMedia interviewed Warner Home Video's interactive marketing chief, Mike Wokosin. Topics ranged from online returns to rich media, although Wokosin provided few specifics from Warner's experiences.   [...]
Posted: Monday, September 8th 2003

Showtime's Jordan Berman on Net Marketing

iMedia: Showtime’s Jordan Berman iMedia interviews Showtime Networks' online manager, Jordan Berman. He has a fairly diverse portfolio of responsibilities, including online advertising, promotions, search engine marketing, subscription ordering, co-branding opportunities and new technology initiatives. The biggest lesson learned: "The importance of having the online campaign really tie in with the offline efforts."   [...]
Posted: Thursday, August 14th 2003

Interview: Tower Record's Senior Vice President Kevin Ertell

eMarketer: Rising to Tower-ing Challenges Oh, the beleaguered music industry. What with Napster, Napster's re-birth and many other file swapping companies out there, you'd think most traditional records stores would just go away. Well, Tower Records seems to be holding its own. eMarketer's David Berkowitz interviews Tower Records' Kevin Ertell who says things are healthy and growing for the company. I was never a Napster user so I  [...]
Posted: Friday, July 11th 2003