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Industry Buzz & Snippets: 02/01/10

Analytics: Democratizing behavioral analytics. Finding errors in your Google analytics tracking code. Ad Pricing:   [...]
Posted: Monday, February 1st 2010

Wikipedia Founder to Challenge Google at Search

Wikia Inc., the commercial counterpart to the nonprofit Wikipedia, wants to take as much as 5 percent of the lucrative internet search market from heavyweights like Google and Yahoo, Wikipedia founder Jimmy Wales said at a Tokyo news conference, reports Reuters. Wales sa  [...]
Posted: Friday, March 9th 2007

Zaba: Personal-Info Free-for-All, Sort of

Wired carries an extensive interview with ZabaSearch CEO Robert Zakari and chairman Nicholas Matzorkis about one of the most comprehensive personal-data search engines available. Launched in February, the site has emerged during a period of heightened sensitivity about privacy and identity theft - one of the fastest-gr  [...]
Posted: Friday, May 6th 2005

Net Ad Analysts Interviewed

Avant Marketer interviewed analysts from both eMarketer and Jupiter Research in a discussion on online advertising growth. The conversation focused on analog precedents and what trends can be seen that might suggest where the center of gravity of growth will move next.   [...]
Posted: Friday, February 18th 2005

Amazon's Bezos: Online Sales Half-way to Maximum

In a Wired interview, Amazon chief Jeff Bezos dropped some interesting predictions. Among them were the estimate that online retail sales will top off at about 10 to 15 percent of all retail sales, a figure that has been half-way reached already in the U.S. "The vast majority of retailing will stay in the physical world because people have acute needs," said Bezos. "They want things now." He also commented on Amazo  [...]
Posted: Friday, January 7th 2005

Fathom Founders: Search & Context Ads to Even Out

SearchEngineLowdown: The Future of Contextual Ads John Battelle interviewed Fathom Online founders in a wide-ranging discussion. They seem to believe that the huge difference in efficiency between search ads and contextual placements will even out over time, as the search media becomes more expensive. Asked if they could offer complex deals to advertisers, such as a certain cost-per-acquisition that could var  [...]
Posted: Wednesday, September 29th 2004

VOX Interviews Quigo CEO

With vertical search company Quigo in the news a lot recently, MarketingVOX sent over a small batch of questions for CEO Michael Yavonditte, in an attempt to figure out how Quigo hoped to carve out a successful and defensible niche in the fast growing search space. He replies with answers suggesting that Quigo hopes to lock in the biggest partners possible, entrenching itself where targeting seems to work best.... Yavonditte has been in the industry for some time, taking a tortuous p  [...]
Posted: Wednesday, August 18th 2004

Denton on Denton, Blogs & the Importance of Napping

ClickZ: Questions for Gawker Media Publisher Nick Denton ClickZ interviewed blog-for-profit publisher Nick Denton, who seems determined to project a slacker attitude that would be most attractive to the audiences of his portfolio of blogs: young males. Some nuggets: Microsoft pulled out of an ad deal due to snarky comments on Gizmodo; RSS remains a traffic-driving tool more than an ad vehicle; and his Gawker Media company   [...]
Posted: Wednesday, July 7th 2004

MSN's Bradford: Demand, Supply Imbalanced

ClickZ: Questions for MSN's Joanne Bradford ClickZ's Zachary Rogers interviewed Microsoft's chief portal revenue executive, Joanne Bradford. She told him that the three biggest issues for Microsoft and other big publishers fall into three categories: - Making the buying process simple for advertisers, as it'  [...]
Posted: Thursday, April 15th 2004

IntelliTXT CEO Interviewed

iMedia: Too Close for Comfort? iMedia interviewed Doug Stevenson, CEO of Vibrant Media - the producer of the sort-of-controversial IntelliTXT ad system - to ferret out the company's perspective on claims that its technology may blur the line between ads and editorial. The system makes certain bought words hot in the editorial systems of participating publishers, causing pop-up ads to appear when rolled over with a cursor.   [...]
Posted: Thursday, April 8th 2004

Wenda Harris Millard Probed for Sales, Online Wisdom Part II

MediaPost: New Definition for www: Wenda's Wired World! Part II Tim McHale completes his two-part interview started yesterday with Yahoo Sales Director Wenda Harris Millard. Today she talks about innovation, creative and big advertisers adopting the Internet.   [...]
Posted: Friday, August 1st 2003

Wenda Harris Millard Probed for Sales, Online Wisdom

MediaPost: New Definition for www: Wenda's Wired World! In today's MediaPost, Tim McHale interviews Yahoo Sales Director, Wenda Harris Millard. Millard has been in both the traditional and interactive side of the business for 28 years. She touches on topics such as Yahoo's success, hiring great sales people, structuring the sales force to focus both on business categories as well as broad client goals, the downside of age  [...]
Posted: Thursday, July 31st 2003

Google VP of Sales Explains Success

Reveries.com: Interview With Google's Tim Armstrong Very interesting interview from the guy who has to be among the most successful ad sales people on the Internet these days, Google's VP of advertising, Tim Armstrong. Here's a favorite passage:Reveries: But isn't it still a bit of a hurdle in that some people "just say no" to paid links of any kind? Armstrong: We really haven't heard that iss  [...]
Posted: Monday, March 31st 2003

Metrics: Reach and Frequency, Branding, and Dayparting

iMediaConnection Interview: Interview: Mass Transit's Jason Burnham In this interview, Jason Burnham talks about some of the newer approaches to buying and measuring an online media campaign as well as educating marketers about the medium. We did generate significant lifts in all the branding metrics, from purchase intent to brand awareness as well as mes  [...]
Posted: Thursday, November 21st 2002