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Facebook Sees Profit; On Target for $500M Year

Facebook has overcome doubts about whether it can turn a profit, and has turned cash-positive this year instead of in 2010 - as was previously predicted, the social network's COO Sheryl Sandberg said last week at a Churchill Club interview and event in Palo Alto. The company was on target to bring in $500 million in revenue in 2009, a board member told  [...]
Posted: Tuesday, October 20th 2009

JibJab Founder: Email List Root of First Viral Success

Gregg Spiridellis answered MarketingVOX questions recently, addressing the fickle nature of "viralness," and the ability of marketers to capture the qualities that make some content desirable and even the sort of thing people which to pass along to friends. MV: Brand marketers are captivated today by the idea of doing something funny or lurid or otherwise making ads  [...]
Posted: Monday, May 23rd 2005

Visa Online Ad Chief Keeps Plugging at Budget

AdAge wrote a glowing hagiography of Visa's newly-appointed VP of online advertising and emerging media platforms, Jon Raj. A fervent pusher of useful online marketing options, Raj said that Visa's spending on interactive media has increased in all four of the past years, although he wouldn't admit to specific proportions. During t  [...]
Posted: Thursday, April 28th 2005

Amazon's Bezos: Online Sales Half-way to Maximum

In a Wired interview, Amazon chief Jeff Bezos dropped some interesting predictions. Among them were the estimate that online retail sales will top off at about 10 to 15 percent of all retail sales, a figure that has been half-way reached already in the U.S. "The vast majority of retailing will stay in the physical world because people have acute needs," said Bezos. "They want things now." He also commented on Amazo  [...]
Posted: Friday, January 7th 2005

Superbowl Dot-Coms Explain Reasons

ClickZ's Zachary Rogers scored interviews with both internet firms known to be running Superbowl spots in this next month's festival of targeting wastage. He gets right to the nut of it, garnering the rationales as to why CareerBuilder.com and GoDaddy.com decided to blow the budget by running the TV ads. In essence, they don't know better, seeing the event as possibly efficient campaign kickoffs for broader awareness and branding   [...]
Posted: Tuesday, December 21st 2004

Interview: Coke to Bow Social Networking Effort

iMedia: Coca-Cola's Mark Dooley iMedia interviewed Mark Dooley, Coke's main online brand manager. He revealed that the soft drink purveyor plans a big social networking-oriented marketing effort online soon. His team is growing, and he reports more brands are shifting more dollars online.   [...]
Posted: Friday, September 3rd 2004

Xerox's Global Ad Director Interviewed

iMedia: Xerox's Barbara Basney iMedia interviewed Barbara Basney, Xerox's director of global advertising, finding her keen on search - particularly the organic variety. She recently assigned a person to head that area up, along with paid search and online advertising. She also feels that agencies can't integrate media well unless they break down the media vertical-oriented way they account for financial performance internally.   [...]
Posted: Wednesday, August 11th 2004

MSN's Bradford: Demand, Supply Imbalanced

ClickZ: Questions for MSN's Joanne Bradford ClickZ's Zachary Rogers interviewed Microsoft's chief portal revenue executive, Joanne Bradford. She told him that the three biggest issues for Microsoft and other big publishers fall into three categories: - Making the buying process simple for advertisers, as it'  [...]
Posted: Thursday, April 15th 2004

Warner Home Video's Wokosin: Take Risks Online

iMedia: Warner Home Video’s Mike Wokosin iMedia interviewed Warner Home Video's interactive marketing chief, Mike Wokosin. Topics ranged from online returns to rich media, although Wokosin provided few specifics from Warner's experiences.   [...]
Posted: Monday, September 8th 2003

McDonald's Exec Tells of Online Role in Product Launch

iMedia: McDonald's Neil Perry McDonald's Neil Perry shows how online media was used in the launch of the fast food giant's new Premium Salads. The campaign needed to stand out to let people know that an everyday brand had something new to say. Perry believes  [...]
Posted: Monday, August 4th 2003