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Industry Buzz & Snippets: 02/01/10
Analytics:
Democratizing behavioral analytics.
Finding errors in your Google analytics tracking code.
Ad Pricing:
[...]
Posted: Monday, February 1st 2010
Net Ad Analysts Interviewed
Avant Marketer interviewed analysts from both eMarketer and Jupiter Research in a discussion on online advertising growth. The conversation focused on analog precedents and what trends can be seen that might suggest where the center of gravity of growth will move next.
[...]
Posted: Friday, February 18th 2005
Amazon's Bezos: Online Sales Half-way to Maximum
In a Wired interview, Amazon chief Jeff Bezos dropped some interesting predictions. Among them were the estimate that online retail sales will top off at about 10 to 15 percent of all retail sales, a figure that has been half-way reached already in the U.S. "The vast majority of retailing will stay in the physical world because people have acute needs," said Bezos. "They want things now." He also commented on Amazo [...]
Posted: Friday, January 7th 2005
Fathom Founders: Search & Context Ads to Even Out
SearchEngineLowdown: The Future of Contextual Ads
John Battelle interviewed Fathom Online founders in a wide-ranging discussion. They seem to believe that the huge difference in efficiency between search ads and contextual placements will even out over time, as the search media becomes more expensive. Asked if they could offer complex deals to advertisers, such as a certain cost-per-acquisition that could var [...]
Posted: Wednesday, September 29th 2004
VOX Interviews Quigo CEO
With vertical search company Quigo in the news a lot recently, MarketingVOX sent over a small batch of questions for CEO Michael Yavonditte, in an attempt to figure out how Quigo hoped to carve out a successful and defensible niche in the fast growing search space. He replies with answers suggesting that Quigo hopes to lock in the biggest partners possible, entrenching itself where targeting seems to work best....
Yavonditte has been in the industry for some time, taking a tortuous p [...]
Posted: Wednesday, August 18th 2004
MSN's Bradford: Demand, Supply Imbalanced
ClickZ: Questions for MSN's Joanne Bradford
ClickZ's Zachary Rogers interviewed Microsoft's chief portal revenue executive, Joanne Bradford. She told him that the three biggest issues for Microsoft and other big publishers fall into three categories:
- Making the buying process simple for advertisers, as it' [...]
Posted: Thursday, April 15th 2004
- Showing 1 - 6 of 6