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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
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- Showing 1 - 5 of 5
With Halo 3 Behind Him, Di Cesare Sets Sights on YouTube
Chris di Cesare, former director of creative marketing at Microsoft, has been crowned YouTube's first director of marketing.
Di Cesare joined YouTube two months ago, having spent 12 years working in Microsoft's Xbox division. He assisted in the launches of Xbox, Xbox 360 and Halo 3, which beat sales records in its first 24 hours on the market.
YouTube served as one harbinger [...]
Posted: Thursday, January 3rd 2008
GM's Hummon: Stop Carping over Media Share
iMedia: GM Mediaworks’ Maureen Hummon
iMedia interviewed Maureen Hummon, a manager at GM Mediaworks, the in-house media buying coordination group for General motors. She didn't win the award for most enthused about online media.iMediaConnection: Can your company point to evidence that suggests online advertising and marketing are contributing positively to branding metrics?
Hummon: Our sophisticated back-end solutions m [...]
Posted: Monday, May 10th 2004
Dean Advisor: Campaign Won Growth by Sacrificing Control
iMedia: Mouse Pads and Shoe Leather
iMedia's interview with Howard Dean campaign helper David Weinberger provides a review of what worked with the explosive growth of the Dean campaign's grassroots effort. The main message: by giving up control over the movement, the campaign sacrificed predictability for rapid growth. The conversation draws interesting parallels in brand marketing.
[...]
Posted: Thursday, March 18th 2004
Showtime's Jordan Berman on Net Marketing
iMedia: Showtime’s Jordan Berman
iMedia interviews Showtime Networks' online manager, Jordan Berman. He has a fairly diverse portfolio of responsibilities, including online advertising, promotions, search engine marketing, subscription ordering, co-branding opportunities and new technology initiatives. The biggest lesson learned: "The importance of having the online campaign really tie in with the offline efforts."
[...]
Posted: Thursday, August 14th 2003
McDonald's Exec Tells of Online Role in Product Launch
iMedia: McDonald's Neil Perry
McDonald's Neil Perry shows how online media was used in the launch of the fast food giant's new Premium Salads. The campaign needed to stand out to let people know that an everyday brand had something new to say.
Perry believes [...]
Posted: Monday, August 4th 2003
- Showing 1 - 5 of 5