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Top Industry News for 7-14-10: Old Spice man huge hit as he interacts with web

Campaigns & Creatives: Old Spice man connects with the Web. Search: Paid-search spending on the rise. Mobile Marketing: Jumptap tries to capitalize on A  [...]
Posted: Wednesday, July 14th 2010

Industry Buzz & News: 5/05/10

Measurement & Analytics: Nielsen acquires video analytics firm GlanceGuide. Agencies: Ad agency commission and the rise of the media black market. AudienceScience   [...]
Posted: Wednesday, May 5th 2010

Industry Buzz & Snippets: 01/04/10

Media: News sites dabble with a web tool for nudging local officials. Search: In allowing ad blockers, a test for Google. Google doesn't want searchers to find  [...]
Posted: Monday, January 4th 2010

Facebook Sees Profit; On Target for $500M Year

Facebook has overcome doubts about whether it can turn a profit, and has turned cash-positive this year instead of in 2010 - as was previously predicted, the social network's COO Sheryl Sandberg said last week at a Churchill Club interview and event in Palo Alto. The company was on target to bring in $500 million in revenue in 2009, a board member told  [...]
Posted: Tuesday, October 20th 2009

MySpace CMO Reveals Ad Intentions at ad:tech Miami

In an interview with CNN's Alberto Padilla, CMO Shawn Gold discussed MySpace's near-term strategies for advertising. The ad:tech blog divulges that at some point the social networking site will conduct psychographic research on its users in the near future. In the fall, advertisers will also have the ability to implement micro-advertising. Targeting by zip  [...]
Posted: Thursday, June 28th 2007

JibJab Founder: Email List Root of First Viral Success

Gregg Spiridellis answered MarketingVOX questions recently, addressing the fickle nature of "viralness," and the ability of marketers to capture the qualities that make some content desirable and even the sort of thing people which to pass along to friends. MV: Brand marketers are captivated today by the idea of doing something funny or lurid or otherwise making ads  [...]
Posted: Monday, May 23rd 2005

A9 Exec Interviewed

An interview with A9's Barnaby Dorman, Amazon.com's lead developer for its local search efforts, revealed a bit more about the venture's intent and expectations. Zachary Rogers' interview shows that Amazon's ambitions remain limited to garnering revenue off of the Google AdWords that appear contiguously to its content. A9 has an advantage, according to Dorfman, because it provides an interface for businesses to update infor  [...]
Posted: Tuesday, March 8th 2005

Net Ad Analysts Interviewed

Avant Marketer interviewed analysts from both eMarketer and Jupiter Research in a discussion on online advertising growth. The conversation focused on analog precedents and what trends can be seen that might suggest where the center of gravity of growth will move next.   [...]
Posted: Friday, February 18th 2005

DoubleClick CEO Kevin Ryan Waxes Positive About Online Market

MediaPost: DoubleClick Goes DoubleDown! In this MediaPost interview by Madison Avenue Consultants President Tim McHale, DoubleClick CEO Kevin Ryan discusses DoubleClick's shift from a sales focused organization to an organization that is fast becoming the industry standard technology platform for the online advertising market. The interview is standard-yet-informative fare, but when asked neutrally by McHale about the "des  [...]
Posted: Monday, October 6th 2003

Wenda Harris Millard Probed for Sales, Online Wisdom Part II

MediaPost: New Definition for www: Wenda's Wired World! Part II Tim McHale completes his two-part interview started yesterday with Yahoo Sales Director Wenda Harris Millard. Today she talks about innovation, creative and big advertisers adopting the Internet.   [...]
Posted: Friday, August 1st 2003

Wenda Harris Millard Probed for Sales, Online Wisdom

MediaPost: New Definition for www: Wenda's Wired World! In today's MediaPost, Tim McHale interviews Yahoo Sales Director, Wenda Harris Millard. Millard has been in both the traditional and interactive side of the business for 28 years. She touches on topics such as Yahoo's success, hiring great sales people, structuring the sales force to focus both on business categories as well as broad client goals, the downside of age  [...]
Posted: Thursday, July 31st 2003

Nurun Media's Scott Witt on the Online Ad Market

iMedia: Nurun Media's Scott Witt In this interview, Scott Witt - Media Director at Nurun Media - points out that this industry has an identity and hypocrisy issue about what it is and what it can deliver: "We talk all about customized solutions. We want intermercials, iMercials, emercials, Unicast superstitials, PointRoll, you name it. In the next breath, we talk about standards and reach and frequency;   [...]
Posted: Thursday, June 26th 2003

Interview with United Virtualities' Dr. Mookie Tenembaum

eMarketer: Let Them Eat Crumbs! Some great insight here, including a great opening rant on why money is not being attracted to this medium. The money today is in the hands of a guy who's 50 years old, running a big advertising agency or who's the big CMO in a large company, he's spending a billion dollars building the brand, and you're coming to him saying, "Bring that to me, and in most of t  [...]
Posted: Monday, June 9th 2003

Tacoda's Dave Morgan on Audience and Advertising

Media Life: Mining the Real Value of Web User Data Online advertising industry veteran Dave Morgan, founder of 24/7 Media and, more recently, Tacoda Systems, describes in a Q&A why an appreciation of audience has been a missing component in many online advertising programs to date. It's the data, stupid. In the interest of full disclosure, I was a close consultant to Tacoda two years ago, and I c  [...]
Posted: Friday, June 6th 2003

Interview: Chan Suh, CEO Agency.com

Channel 7: 7 From Seven: Featuring Chan Suh, CEO of Agency.com If there's one thing you can say about Chan, it is longevity. He's been in his current position as CEO since 1995. How many of you out there in this business still have the same job you had back then? Chan has done it with consistentcy and conservatism. In this interview, he offers his  [...]
Posted: Friday, June 6th 2003

Interview: DraftDigital's Jeff Cannon

iMediaConnection: DraftDigital's Jeff Cannon In this interview, Jeff Cannon offers up some smart advice on approaching the emerging areas of online planning and metrics: dayparting and reach and frequency. In other words, don't be too quick to adopt anything or we'll end up in another inescapable world of "banner-like" metrics. iMedia Connection: Are   [...]
Posted: Monday, May 5th 2003

Interview: Volvo's Phil Bienert

eMarketer: Peeking in Volvo's Digital Garage eMarketer interviews Volvo's CRM and E-Business Manager Phil Bienert. Volvo is a long time online advertiser and Phil discusses how Volvo has put the medium to use particularly with content sponsorships and brand building initiatives.   [...]
Posted: Friday, May 2nd 2003

Interview with Google's CEO Eric Schmidt Part 2&3

AlwaysOn: About Google's Schmidt - Part 2 AlwaysOn: About Google's Schmidt - Part 3 Part 2 is most relevant to online advertising, but both are worth a read. From Part 2: Schmidt: Let me talk primarily about advertising because itís easier to conceptualize, though most deals are a combination of search and advertising. These model  [...]
Posted: Tuesday, April 29th 2003

Anti-Spam MailBlocks Launches Brand Campaign

Press Release: Mailblocks Launches Ad Campaign IAR: comScore Launches Search Service We reported the launch of MailBlocks a month ago, a new web-based email service that seeks to defeat spam through a patented "challenge/res  [...]
Posted: Monday, April 28th 2003

Interview with IAB President

eMarketer: Optimizing Online Ad Spending The interview discusses a range of industry issues including recent cross media studies conducted by McDonald's, Colgate-Palmolive, Kimberly-Clark and Unilever.   [...]
Posted: Friday, April 18th 2003