Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]
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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
| Your current selection | AND | NOT |
|---|---|---|
| » ad buying & planning | 2 | 6 |
| » ad pricing | 1 | 7 |
| » ad selling | 1 | 7 |
| » ad targeting | 2 | 6 |
| » ad technologies & vendors | 2 | 6 |
| » advertainment | 1 | 7 |
| » agencies & ad departments | 1 | 7 |
| » alternative marketing | 1 | 7 |
| » campaigns & creatives of note | 2 | 6 |
| » case studies | 1 | 7 |
| » computers & tech | 1 | 7 |
| » CRM | 1 | 7 |
| » e-commerce | 1 | 7 |
| » legal, government & regulation | 1 | 7 |
| » major players news | 1 | 7 |
| » measurement & analytics | 1 | 7 |
| » media convergence | 1 | 7 |
| » mobile marketing | 2 | 6 |
| » new and improved | 1 | 7 |
| » online ad market | 1 | 7 |
| » pearls of wisdom | 1 | 7 |
| » people | 1 | 7 |
| » personalization | 1 | 7 |
| » publishing | 3 | 5 |
| » search engine marketing | 2 | 6 |
| » signs of what's to come | 2 | 6 |
| » syndication & RSS | 1 | 7 |
| » tools & software | 1 | 7 |
| » top stories | 1 | 7 |
| » viral marketing & social media | 1 | 7 |
- Showing 1 - 8 of 8
Industry Buzz & Snippets: 01/04/10
Media:
News sites dabble with a web tool for nudging local officials.
Search:
In allowing ad blockers, a test for Google.
Google doesn't want searchers to find [...]
Posted: Monday, January 4th 2010
Luxury Retailers Gravitate to Stigma-Free Mobile Coupons
Certain brands like Crate & Barrel are more willing to offer coupons via smartphones compared to traditional avenues. That's because mobile coupons - delivered via sleek and expensive smartphones - are sexy and novel, says Greg Grunberg, co-creator of Yowza, a mobile computing application that allows users to search for nearby, participating retailers either via zip code or by using the device's GPS.
Retailers in Yowza's program include Toys R' Us, Babie [...]
Posted: Wednesday, December 9th 2009
RSS Management Exec Interviewed
Jason Dowdell interviewed SimpleFeed CEO Mark Carlson, asking questions to explore the weaknesses of current RSS marketing technologies in what is at times a technical conversation. Carlson's new syndication management software seems to answer some of the issues.
[...]
Posted: Friday, January 21st 2005
Kapor: Firefox Could Succeed Only Outside AOL
Something in the structure, culture, or perhaps even the water, of AOL prevented the Mozilla browser efforts from coming to fruition, according to a new interview with Mozilla Foundation board chief Mitch Kapor. It was only after it was wrested from the media behemoth - a transaction to a non-profit foundation made possible by Kapor's insider connections - that the project was able to lau [...]
Posted: Monday, January 17th 2005
VOX Interviews Quigo CEO
With vertical search company Quigo in the news a lot recently, MarketingVOX sent over a small batch of questions for CEO Michael Yavonditte, in an attempt to figure out how Quigo hoped to carve out a successful and defensible niche in the fast growing search space. He replies with answers suggesting that Quigo hopes to lock in the biggest partners possible, entrenching itself where targeting seems to work best....
Yavonditte has been in the industry for some time, taking a tortuous p [...]
Posted: Wednesday, August 18th 2004
Is Technology or Location the Key to Amazon's Success?
Business Week: Jeff Bezos on Amazon's Tech Edge
In this interview, Amazon.com CEO Jeff Bezos states that "technology, technology, technology" is the key to his business, and not "location, location, location," as is said to be the case in retail. But this juxtaposition might be misleading.
Amazon's location on the web is not only better than anyone else's, it is better by a significant degree. To il [...]
Posted: Tuesday, August 12th 2003
Interview: Regis McKenna
eMarketer: It's the Technology, Stupid
Regis McKenna will speak at AD:TECH in SanFrancisco in June and he has warned that what he has to say might be a bit controversial. eMarketer grabbed an interview with the luminary to ask him about the future of marketing. He says there are big changes ahead for the marketing discipline and everyone better get ready to embrace them. [...]
Posted: Friday, May 9th 2003
Porn's Lessons for New Media
On The Media: Sex and Technology
I love the NPR weekend program "On the Media," and this week they dedicate much of the show to the ever-popular topic, Sex and the Media (what, is it sweeps week in public radio?). It includes segments on the 50-year anniversary of Playboy (interviews with Hugh Hefner and Gay Talese), political controversy over France's long tradition of broadcasting softcore porn and an interview with lead anc [...]
Posted: Sunday, December 1st 2002
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