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Industry Buzz & Snippets: 01/04/10

Media: News sites dabble with a web tool for nudging local officials. Search: In allowing ad blockers, a test for Google. Google doesn't want searchers to find  [...]
Posted: Monday, January 4th 2010

Luxury Retailers Gravitate to Stigma-Free Mobile Coupons

Certain brands like Crate & Barrel are more willing to offer coupons via smartphones compared to traditional avenues. That's because mobile coupons - delivered via sleek and expensive smartphones - are sexy and novel, says Greg Grunberg, co-creator of Yowza, a mobile computing application that allows users to search for nearby, participating retailers either via zip code or by using the device's GPS. Retailers in Yowza's program include Toys R' Us, Babie  [...]
Posted: Wednesday, December 9th 2009

Facebook Sees Profit; On Target for $500M Year

Facebook has overcome doubts about whether it can turn a profit, and has turned cash-positive this year instead of in 2010 - as was previously predicted, the social network's COO Sheryl Sandberg said last week at a Churchill Club interview and event in Palo Alto. The company was on target to bring in $500 million in revenue in 2009, a board member told  [...]
Posted: Tuesday, October 20th 2009

SheSpeaks: There's More to WOM than Words

In a recent interview with eMarketer, SheSpeaks CEO Aliza Freud expanded on the complexity of taking women's words and turning them into usable marketing data. "Just because a woman says she likes organic food, for instance, doesn't mean her purse strings always follow," warned Freud. "Some women with a preference for organic food balk if the price is too high. We can figure that out by comparing our   [...]
Posted: Tuesday, September 11th 2007

MySpace CMO Reveals Ad Intentions at ad:tech Miami

In an interview with CNN's Alberto Padilla, CMO Shawn Gold discussed MySpace's near-term strategies for advertising. The ad:tech blog divulges that at some point the social networking site will conduct psychographic research on its users in the near future. In the fall, advertisers will also have the ability to implement micro-advertising. Targeting by zip  [...]
Posted: Thursday, June 28th 2007

Bewkes: TV, not Internet, Will Rule VOD Future

Time Warner President-COO Jeff Bewkes has signaled his belief that TV and not the internet holds the key to video on demand's future, reports AdAge. Bewkes stated his opinion that VOD via the internet receives media coverage that's disproportionate to how big the audience will actually be. Specifically, he believes interactive TV and its wide audience reach will ultimately make more sense than shows delivered thro  [...]
Posted: Wednesday, April 18th 2007

A9 Exec Interviewed

An interview with A9's Barnaby Dorman, Amazon.com's lead developer for its local search efforts, revealed a bit more about the venture's intent and expectations. Zachary Rogers' interview shows that Amazon's ambitions remain limited to garnering revenue off of the Google AdWords that appear contiguously to its content. A9 has an advantage, according to Dorfman, because it provides an interface for businesses to update infor  [...]
Posted: Tuesday, March 8th 2005

Tobaccowala: Passions & Behavior Best Targeting

ClickZ interviewed Rishad Tobaccowala founder of Starcom IP and Publicis Groupe's chief innovation office. Tobaccowala was recently in the news as having joined the board of behavioral targeting technology firm Revenue Science. In the interview he said that Starcom will remain vendor neutral, although he expects that advertisers generally will   [...]
Posted: Tuesday, December 7th 2004

4 Behavioral Firms Put on ClickZ Hotseat

ClickZ: Questions for Behavioral Targeting Players ClickZ's Zachary Rogers interviews four heads of major behavioral targeting firms, trying to pin them down precisely on what they believe to be good versus bad data sharing practices. Tacoda, Revenue Science, DrivePM and AlmondNet executives all seem to agree on some basic principles: publishers own their data, and networks can't share it with other publishers without expl  [...]
Posted: Wednesday, October 20th 2004

MSN's Bradford: Demand, Supply Imbalanced

ClickZ: Questions for MSN's Joanne Bradford ClickZ's Zachary Rogers interviewed Microsoft's chief portal revenue executive, Joanne Bradford. She told him that the three biggest issues for Microsoft and other big publishers fall into three categories: - Making the buying process simple for advertisers, as it'  [...]
Posted: Thursday, April 15th 2004

IntelliTXT CEO Interviewed

iMedia: Too Close for Comfort? iMedia interviewed Doug Stevenson, CEO of Vibrant Media - the producer of the sort-of-controversial IntelliTXT ad system - to ferret out the company's perspective on claims that its technology may blur the line between ads and editorial. The system makes certain bought words hot in the editorial systems of participating publishers, causing pop-up ads to appear when rolled over with a cursor.   [...]
Posted: Thursday, April 8th 2004

DoubleClick CEO Kevin Ryan Waxes Positive About Online Market

MediaPost: DoubleClick Goes DoubleDown! In this MediaPost interview by Madison Avenue Consultants President Tim McHale, DoubleClick CEO Kevin Ryan discusses DoubleClick's shift from a sales focused organization to an organization that is fast becoming the industry standard technology platform for the online advertising market. The interview is standard-yet-informative fare, but when asked neutrally by McHale about the "des  [...]
Posted: Monday, October 6th 2003

Real-time Campaign Optimisation

avant marketer: Real-time Branding Optimization: The Future of Internet Branding An interesting interview with Rich Person, CEO, Poindexter Systems (get your website sorted out) providing insight into the process of real-time optimisation for online campaign. What I don't get though is why this is being put forward as new. Please correct me if I'm wrong, but I thought that companies su  [...]
Posted: Tuesday, June 10th 2003

Interview: Chan Suh, CEO Agency.com

Channel 7: 7 From Seven: Featuring Chan Suh, CEO of Agency.com If there's one thing you can say about Chan, it is longevity. He's been in his current position as CEO since 1995. How many of you out there in this business still have the same job you had back then? Chan has done it with consistentcy and conservatism. In this interview, he offers his  [...]
Posted: Friday, June 6th 2003

Interview with Lycos

eMarketer: Terra Lycos' Next Move Terra Lycos Vice President of Marketing Steve Gross offers some clues as to their future direction. In very short, their focus is on developing a billing relationship with a decent percentage of their audience. Related Posts: Terra Plans US Buying Spree   [...]
Posted: Friday, May 23rd 2003

Interview with Google's CEO Eric Schmidt Part 2&3

AlwaysOn: About Google's Schmidt - Part 2 AlwaysOn: About Google's Schmidt - Part 3 Part 2 is most relevant to online advertising, but both are worth a read. From Part 2: Schmidt: Let me talk primarily about advertising because itís easier to conceptualize, though most deals are a combination of search and advertising. These model  [...]
Posted: Tuesday, April 29th 2003

Horizon's Ruby Gottlieb Tells It Like It Is

iMedia Connection: Interview: Horizon Media's Ruby Gottlieb Dawn Anfuso discusses with Ruby Gottlieb how an increasing number of marketers are testing the Internet waters yet barriers still need to be overcome: iMedia Connection: What remains the industry's biggest stumbling block? Gottlieb: I think there are two things. One is developing creative that make  [...]
Posted: Thursday, December 5th 2002

Interview with Ultramercial Founders

iMedia Connection: Jaffe Juice: Finally, a Smart Biz Model Joseph Jaffe chats with the principles behind the Ultramercial, the company that recently gave Salon its day pass subscription access for advertising format. Worth reading in full, but here's introduction to the th  [...]
Posted: Thursday, December 5th 2002