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Industry Buzz & News: 5/05/10

Measurement & Analytics: Nielsen acquires video analytics firm GlanceGuide. Agencies: Ad agency commission and the rise of the media black market. AudienceScience   [...]
Posted: Wednesday, May 5th 2010

6 Ways to Improve SEO (And Caffeine Is Not One of Them)

When Google starting talking about its forthcoming Caffeine, a new technology that improves the company's indexing infrastructure, last August  it was assumed it would have a big impact on Google's search engine algorithms. Caffeine wasn’t released until recently; since then some SEO experts have come to conclude that it isn’t the game changer first expected. "That may change in the futur  [...]
Posted: Friday, February 5th 2010

Facebook Sees Profit; On Target for $500M Year

Facebook has overcome doubts about whether it can turn a profit, and has turned cash-positive this year instead of in 2010 - as was previously predicted, the social network's COO Sheryl Sandberg said last week at a Churchill Club interview and event in Palo Alto. The company was on target to bring in $500 million in revenue in 2009, a board member told  [...]
Posted: Tuesday, October 20th 2009

MySpace CMO Reveals Ad Intentions at ad:tech Miami

In an interview with CNN's Alberto Padilla, CMO Shawn Gold discussed MySpace's near-term strategies for advertising. The ad:tech blog divulges that at some point the social networking site will conduct psychographic research on its users in the near future. In the fall, advertisers will also have the ability to implement micro-advertising. Targeting by zip  [...]
Posted: Thursday, June 28th 2007

Schmidt: YouTube Filtering System within Reach

Google's Eric Schmidt says a system to identify copyrighted material on YouTube is "very close" to being a reality, reports CNET. Schmidt made his comments while being interviewed at the National Association of Broadcasters conference. He says the system, currently called "Claim Your Content," would identify copyrighted video and prevent it from being uploaded. For that material already on the site, the system will identi  [...]
Posted: Wednesday, April 18th 2007

Wikipedia Founder to Challenge Google at Search

Wikia Inc., the commercial counterpart to the nonprofit Wikipedia, wants to take as much as 5 percent of the lucrative internet search market from heavyweights like Google and Yahoo, Wikipedia founder Jimmy Wales said at a Tokyo news conference, reports Reuters. Wales sa  [...]
Posted: Friday, March 9th 2007

IPG's Emerging Media Lab Predicts Top Trends for the Year

The Executive Director of Interpublic Group's Emerging Media Lab last week announced his take on the top five trends in emerging media for 2007. The physical and digital worlds will collide, consumers will build digital homes, social software will drive communications, marketers will embrace new digital media networks, and next-generat  [...]
Posted: Monday, February 19th 2007

Inventor of the Web Explains Next-Gen 'Semantic Web'

Tim Berners-Lee, "inventor of the World Wide Web," speaks about the launch of the next generation of his creation, the Semantic Web, in an interview run by MarketingProfs. Whereas the web is now set up to help users find documents that may have the information you want, the Semantic Web would catalogue important data indicating the type of information, enabling a new dimension of archiving and search. The Semantic Web can therefore be  [...]
Posted: Wednesday, August 3rd 2005

Amazon's Bezos: Online Sales Half-way to Maximum

In a Wired interview, Amazon chief Jeff Bezos dropped some interesting predictions. Among them were the estimate that online retail sales will top off at about 10 to 15 percent of all retail sales, a figure that has been half-way reached already in the U.S. "The vast majority of retailing will stay in the physical world because people have acute needs," said Bezos. "They want things now." He also commented on Amazo  [...]
Posted: Friday, January 7th 2005

AOL Chair: 'Walled Garden' not Useful, No Search Ambitions

iMedia: Boom, Bust, Build Part 2 In an interview with iMedia, AOL Chairman Jonathan Miller admits that AOL subscribers don't find the "walled garden" of AOL content a big attraction, and that opening up that garden to the rest of the internet shouldn't have much of an impact on them. Miller discussed a range of transitional issues with iMedia's Lee Watters, as the media giant lethargically integrates itself with the rest of the inte  [...]
Posted: Tuesday, October 5th 2004

Anderson: Hands off Them T's & C's

iMedia: Modem Media's Karen Anderson iMedia scored an interview with web diva Karen Anderson of Modem Media. Anderson often calls the tune for some of the web's biggest advertisers. Her biggest pet peeve: companies still dinking around with the industry standard terms and conditions. The best recent results: from an integrated campaign that included viral elements - the Heineken Hoax campaign.   [...]
Posted: Thursday, April 15th 2004

Dean Advisor: Campaign Won Growth by Sacrificing Control

iMedia: Mouse Pads and Shoe Leather iMedia's interview with Howard Dean campaign helper David Weinberger provides a review of what worked with the explosive growth of the Dean campaign's grassroots effort. The main message: by giving up control over the movement, the campaign sacrificed predictability for rapid growth. The conversation draws interesting parallels in brand marketing.   [...]
Posted: Thursday, March 18th 2004

State of Online News in Flux

Online Journalism Review: Online News Pioneers See Lots of Changes in the First 10 Years Five online news professionals offer their commentary in a roundtable on the past, present and future state of online news. Some notable points: Weblogs are making a dent in the journalistic profession, mostly simplifying the process. News sites will ultimately follow the subscription model as is the case offline. RSS will play a major role in the d  [...]
Posted: Thursday, September 4th 2003

Sex Sells

Media Life: Long, glorious history of S*E*X* in advertising This is great interview with Tom Reichert, author of The Erotic History of Advertising, and professor of advertising at the University of Alabama. I think that it is absolutely criminal how little "erotic" advertising there currently is on the internet. At last a medium arrives that allows you to freely speak to red blooded girls and boys i  [...]
Posted: Tuesday, June 17th 2003

Interview: Regis McKenna

eMarketer: It's the Technology, Stupid Regis McKenna will speak at AD:TECH in SanFrancisco in June and he has warned that what he has to say might be a bit controversial. eMarketer grabbed an interview with the luminary to ask him about the future of marketing. He says there are big changes ahead for the marketing discipline and everyone better get ready to embrace them.  [...]
Posted: Friday, May 9th 2003

Interview with Google's CEO Eric Schmidt Part 2&3

AlwaysOn: About Google's Schmidt - Part 2 AlwaysOn: About Google's Schmidt - Part 3 Part 2 is most relevant to online advertising, but both are worth a read. From Part 2: Schmidt: Let me talk primarily about advertising because itís easier to conceptualize, though most deals are a combination of search and advertising. These model  [...]
Posted: Tuesday, April 29th 2003

Big Agency Media Director is an Internet Believer

iMediaConnection: Interview: MediaVest Group's CEO, Jack Klues During my stint at Starcom (prior to the merger with Mediavest), I had the great pleasure of working for Jack Klues. Jack is a great guy and a very smart guy. He runs Starcom/Mediavest and, as you will see from this interview, he is a big believer in the potential of the Internet, or IP media as he refers to it.   [...]
Posted: Thursday, April 17th 2003

Interview with iTraffic

iMedia Connection: itrafficís Jerry Quinn A decent Q&A Jerry Quinn, Media Director of iTraffic. iMedia Connection: What knowledge can you share to bridge the gap on how to better serve marketersí needs in the online world? Quinn: For those companies we work with -- those companies in the traditional world, the ones that are not pure-play Internet companies but are investing dollars in t  [...]
Posted: Monday, March 31st 2003

R&F Flawed, Relationship Marketing is the Future

iMedia Connection: DDBís Richard Notarianni iMedia Connection: How does the issue of relationship marketing tie into the future of online marketing? Notarianni: The future of online marketing is relationship marketing. The medium is brilliantly positioned to inspire participation in brands. Maybe we should be calling it participation marketing and position it as the intersection between CRM and brand  [...]
Posted: Monday, January 13th 2003

Roundtable: Emerging Internet Marketing Opportunities

avant marketer: Emerging Opportunities in Internet Marketing: Analyst Roundtable, Part avant marketer held the first in a series of roubdtable discussions with three Internet marketing and advertising experts: Forrester Research's Jim Nail, eMarketer's David Hallerman, and Jupiter Research's Rudy Grahn. The series' objective is to offer strategic vie  [...]
Posted: Wednesday, January 8th 2003