Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]
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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
| Your current selection | AND | NOT |
|---|---|---|
| » ad buying & planning | 8 | 13 |
| » ad pricing | 2 | 19 |
| » ad selling | 3 | 18 |
| » ad targeting | 4 | 17 |
| » ad technologies & vendors | 4 | 17 |
| » Advertising | 1 | 20 |
| » agencies & ad departments | 1 | 20 |
| » alternative marketing | 1 | 20 |
| » best practices | 3 | 18 |
| » biz buzz | 5 | 16 |
| » branding | 3 | 18 |
| » computers & tech | 1 | 20 |
| » cross media | 1 | 20 |
| » direct marketing | 2 | 19 |
| » e-commerce | 1 | 20 |
| » email marketing | 2 | 19 |
| » entertainment | 4 | 17 |
| » healthcare | 1 | 20 |
| » intrusive formats | 1 | 20 |
| » legal, government & regulation | 3 | 18 |
| » major brands | 4 | 17 |
| » measurement & analytics | 2 | 19 |
| » media convergence | 3 | 18 |
| » mobile marketing | 1 | 20 |
| » new and improved | 2 | 19 |
| » online ad market | 1 | 20 |
| » pearls of wisdom | 6 | 15 |
| » people | 11 | 10 |
| » political parties & organizations | 2 | 19 |
| » privacy | 2 | 19 |
| » promotions | 2 | 19 |
| » publishing | 5 | 16 |
| » research & stats | 2 | 19 |
| » rich media | 1 | 20 |
| » search engine marketing | 4 | 17 |
| » signs of what's to come | 7 | 14 |
| » spam & anti-spam | 2 | 19 |
| » technical innovation | 1 | 20 |
| » tools & software | 4 | 17 |
| » top stories | 4 | 17 |
| » user experience | 4 | 17 |
| » viral marketing & social media | 1 | 20 |
| » worst practices | 2 | 19 |
| » Youth | 1 | 20 |
- Showing 1 - 21 of 21
Facebook Sees Profit; On Target for $500M Year
Facebook has overcome doubts about whether it can turn a profit, and has turned cash-positive this year instead of in 2010 - as was previously predicted, the social network's COO Sheryl Sandberg said last week at a Churchill Club interview and event in Palo Alto.
The company was on target to bring in $500 million in revenue in 2009, a board member told [...]
Posted: Tuesday, October 20th 2009
With Halo 3 Behind Him, Di Cesare Sets Sights on YouTube
Chris di Cesare, former director of creative marketing at Microsoft, has been crowned YouTube's first director of marketing.
Di Cesare joined YouTube two months ago, having spent 12 years working in Microsoft's Xbox division. He assisted in the launches of Xbox, Xbox 360 and Halo 3, which beat sales records in its first 24 hours on the market.
YouTube served as one harbinger [...]
Posted: Thursday, January 3rd 2008
MySpace Considers Opening Doors Third-Party APIs
One of MySpace's founders has speculated the popular social networking site will soon open itself up to third-party widgets and more, reports The Financial Times.
Co-founder Chris DeWolfe said MySpace could open up parts of its source-code for developers to build on as a response to a similar move by Facebook. Faceb [...]
Posted: Monday, July 2nd 2007
Schmidt: YouTube Filtering System within Reach
Google's Eric Schmidt says a system to identify copyrighted material on YouTube is "very close" to being a reality, reports CNET.
Schmidt made his comments while being interviewed at the National Association of Broadcasters conference. He says the system, currently called "Claim Your Content," would identify copyrighted video and prevent it from being uploaded. For that material already on the site, the system will identi [...]
Posted: Wednesday, April 18th 2007
Bewkes: TV, not Internet, Will Rule VOD Future
Time Warner President-COO Jeff Bewkes has signaled his belief that TV and not the internet holds the key to video on demand's future, reports AdAge.
Bewkes stated his opinion that VOD via the internet receives media coverage that's disproportionate to how big the audience will actually be. Specifically, he believes interactive TV and its wide audience reach will ultimately make more sense than shows delivered thro [...]
Posted: Wednesday, April 18th 2007
Wikipedia Founder to Challenge Google at Search
Wikia Inc., the commercial counterpart to the nonprofit Wikipedia, wants to take as much as 5 percent of the lucrative internet search market from heavyweights like Google and Yahoo, Wikipedia founder Jimmy Wales said at a Tokyo news conference, reports Reuters.
Wales sa [...]
Posted: Friday, March 9th 2007
IPG's Emerging Media Lab Predicts Top Trends for the Year
The Executive Director of Interpublic Group's Emerging Media Lab last week announced his take on the top five trends in emerging media for 2007.
The physical and digital worlds will collide, consumers will build digital homes, social software will drive communications, marketers will embrace new digital media networks, and next-generat [...]
Posted: Monday, February 19th 2007
MySpace Launches Celebrity-Interview Community
MySpace has created a new community page featuring videos of celebrities, entertainers and athletes interviewing each other.
The new page, Artists on Artists, will be sponsored by New Line Cinemas and features interviews that had previously been used by MySpace for other promotions, MediaPost [...]
Posted: Monday, January 22nd 2007
Inventor of the Web Explains Next-Gen 'Semantic Web'
Tim Berners-Lee, "inventor of the World Wide Web," speaks about the launch of the next generation of his creation, the Semantic Web, in an interview run by MarketingProfs.
Whereas the web is now set up to help users find documents that may have the information you want, the Semantic Web would catalogue important data indicating the type of information, enabling a new dimension of archiving and search. The Semantic Web can therefore be [...]
Posted: Wednesday, August 3rd 2005
Diller Hopes Jeeves Will Give IAC Some Answers
The AP carries an interview with InterActiveCorp's Barry Diller, who discusses the upcoming takeover of Ask Jeeves and other sundry IAC undertakings. Diller envisions Ask.com and affiliated search engines, including Excite.com and iWon.com, to become the mortar binding his other web properties. Worth a quick read.
[...]
Posted: Monday, July 11th 2005
Burst CEO Interviewed on Anti-Spyware Campaign
iMedia interviewed Burst's Jarvis Coffin on his firm's PSA campaign to help viewers and publishers deal with spyware. The conversation rambles across the differences between adware and spyware - both theoretical and practical. Coffin notes that the interests of web publishers to be against both; spyware because of the harm done by its sleazy practices and adware more for competitive reasons. "I believe media and content benefit from [...]
Posted: Thursday, February 3rd 2005
Kapor: Firefox Could Succeed Only Outside AOL
Something in the structure, culture, or perhaps even the water, of AOL prevented the Mozilla browser efforts from coming to fruition, according to a new interview with Mozilla Foundation board chief Mitch Kapor. It was only after it was wrested from the media behemoth - a transaction to a non-profit foundation made possible by Kapor's insider connections - that the project was able to lau [...]
Posted: Monday, January 17th 2005
Amazon's Bezos: Online Sales Half-way to Maximum
In a Wired interview, Amazon chief Jeff Bezos dropped some interesting predictions. Among them were the estimate that online retail sales will top off at about 10 to 15 percent of all retail sales, a figure that has been half-way reached already in the U.S. "The vast majority of retailing will stay in the physical world because people have acute needs," said Bezos. "They want things now." He also commented on Amazo [...]
Posted: Friday, January 7th 2005
4 Behavioral Firms Put on ClickZ Hotseat
ClickZ: Questions for Behavioral Targeting Players
ClickZ's Zachary Rogers interviews four heads of major behavioral targeting firms, trying to pin them down precisely on what they believe to be good versus bad data sharing practices. Tacoda, Revenue Science, DrivePM and AlmondNet executives all seem to agree on some basic principles: publishers own their data, and networks can't share it with other publishers without expl [...]
Posted: Wednesday, October 20th 2004
AOL Chair: 'Walled Garden' not Useful, No Search Ambitions
iMedia: Boom, Bust, Build Part 2
In an interview with iMedia, AOL Chairman Jonathan Miller admits that AOL subscribers don't find the "walled garden" of AOL content a big attraction, and that opening up that garden to the rest of the internet shouldn't have much of an impact on them. Miller discussed a range of transitional issues with iMedia's Lee Watters, as the media giant lethargically integrates itself with the rest of the inte [...]
Posted: Tuesday, October 5th 2004
AIM Head Interviewed
ClickZ: Questions for Michael Aronowitz, AIM's New Executive Director
ClickZ interviewed the new head of the Association of Interactive Marketers (AIM), Michael Aronowitz, noting that the group has had a blow-up in the past with its parent, the Direct Marketing Association (DMA). During the course of the interview, Aronowitz was not asked about the matter that originally set the two groups at odds: what their members shoul [...]
Posted: Thursday, September 9th 2004
Interview: Coke to Bow Social Networking Effort
iMedia: Coca-Cola's Mark Dooley
iMedia interviewed Mark Dooley, Coke's main online brand manager. He revealed that the soft drink purveyor plans a big social networking-oriented marketing effort online soon. His team is growing, and he reports more brands are shifting more dollars online.
[...]
Posted: Friday, September 3rd 2004
Updated: Playboy Interview Clouds Google IPO
Playboy: Google Guys
A not-so-revealing interview in a Playboy issue to be released today is getting the founders of Google into warm water, as the Wall Street Journal reports that the Securities and Exchange Commission is reviewing whether the publication constitutes a violation of its quiet peri [...]
Posted: Friday, August 13th 2004
Earthlink: Lawsuits First Spam Defense, Tech to Come Later
Wired: Suing the Pants Off Spammers
Wired interviewed Earthlink's chief privacy officer about whether or not its efforts to "sue the pants off spammers" is working. The Internet service provider has teamed up with Microsoft, AOL and Yahoo in suing hundreds of alleged spammers. The Earthlink official didn't claim that the suits would stop spam, but said the company hoped these deterrent effects would make spam [...]
Posted: Wednesday, May 12th 2004
MSN's Bradford: Demand, Supply Imbalanced
ClickZ: Questions for MSN's Joanne Bradford
ClickZ's Zachary Rogers interviewed Microsoft's chief portal revenue executive, Joanne Bradford. She told him that the three biggest issues for Microsoft and other big publishers fall into three categories:
- Making the buying process simple for advertisers, as it' [...]
Posted: Thursday, April 15th 2004
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