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Inventor of the Web Explains Next-Gen 'Semantic Web'

Tim Berners-Lee, "inventor of the World Wide Web," speaks about the launch of the next generation of his creation, the Semantic Web, in an interview run by MarketingProfs. Whereas the web is now set up to help users find documents that may have the information you want, the Semantic Web would catalogue important data indicating the type of information, enabling a new dimension of archiving and search. The Semantic Web can therefore be  [...]
Posted: Wednesday, August 3rd 2005

JibJab Founder: Email List Root of First Viral Success

Gregg Spiridellis answered MarketingVOX questions recently, addressing the fickle nature of "viralness," and the ability of marketers to capture the qualities that make some content desirable and even the sort of thing people which to pass along to friends. MV: Brand marketers are captivated today by the idea of doing something funny or lurid or otherwise making ads  [...]
Posted: Monday, May 23rd 2005

Zaba: Personal-Info Free-for-All, Sort of

Wired carries an extensive interview with ZabaSearch CEO Robert Zakari and chairman Nicholas Matzorkis about one of the most comprehensive personal-data search engines available. Launched in February, the site has emerged during a period of heightened sensitivity about privacy and identity theft - one of the fastest-gr  [...]
Posted: Friday, May 6th 2005

Visa Online Ad Chief Keeps Plugging at Budget

AdAge wrote a glowing hagiography of Visa's newly-appointed VP of online advertising and emerging media platforms, Jon Raj. A fervent pusher of useful online marketing options, Raj said that Visa's spending on interactive media has increased in all four of the past years, although he wouldn't admit to specific proportions. During t  [...]
Posted: Thursday, April 28th 2005

Net Ad Analysts Interviewed

Avant Marketer interviewed analysts from both eMarketer and Jupiter Research in a discussion on online advertising growth. The conversation focused on analog precedents and what trends can be seen that might suggest where the center of gravity of growth will move next.   [...]
Posted: Friday, February 18th 2005

Amazon's Bezos: Online Sales Half-way to Maximum

In a Wired interview, Amazon chief Jeff Bezos dropped some interesting predictions. Among them were the estimate that online retail sales will top off at about 10 to 15 percent of all retail sales, a figure that has been half-way reached already in the U.S. "The vast majority of retailing will stay in the physical world because people have acute needs," said Bezos. "They want things now." He also commented on Amazo  [...]
Posted: Friday, January 7th 2005

Crispin's Digital Head Interviewed

ClickZ's Zachary Rogers interviewed Crispin Porter's interactive chief Jeffrey Benjamin in a candid interview that shows a little bit of what's in store for the successful creative boutique's upcoming 2005 efforts. Don't expect repackaged Subservient Chickens, he says. Under way is a project akin to the BMW Mini "robot" piece, telling a stor  [...]
Posted: Thursday, January 6th 2005

4 Behavioral Firms Put on ClickZ Hotseat

ClickZ: Questions for Behavioral Targeting Players ClickZ's Zachary Rogers interviews four heads of major behavioral targeting firms, trying to pin them down precisely on what they believe to be good versus bad data sharing practices. Tacoda, Revenue Science, DrivePM and AlmondNet executives all seem to agree on some basic principles: publishers own their data, and networks can't share it with other publishers without expl  [...]
Posted: Wednesday, October 20th 2004

JibJab Creator: We Just Wanted to Break into TV, Movies

CNET: Passing the JibJab presidential test In an interview with CNET, JibJab co-creator Gregg Spiridellis talks about how the "This Land is Your Land" and "DC" animations were inspired and developed. It turns out that the endeavors have l  [...]
Posted: Thursday, October 14th 2004

Fired Friendster Engineer Interviewed

Red Herring: No Friendster of mine Joyce Park, the engineer fired from Friendster for what most readers found to be fairly innocuous blog postings - and the center of the subsequent blogosphere storm of rantings and screeds - talked with Red Herring about the incident and her future prospects. She likened the sudden firing  [...]
Posted: Tuesday, September 14th 2004

VOX Interviews Quigo CEO

With vertical search company Quigo in the news a lot recently, MarketingVOX sent over a small batch of questions for CEO Michael Yavonditte, in an attempt to figure out how Quigo hoped to carve out a successful and defensible niche in the fast growing search space. He replies with answers suggesting that Quigo hopes to lock in the biggest partners possible, entrenching itself where targeting seems to work best.... Yavonditte has been in the industry for some time, taking a tortuous p  [...]
Posted: Wednesday, August 18th 2004

Updated: Playboy Interview Clouds Google IPO

Playboy: Google Guys A not-so-revealing interview in a Playboy issue to be released today is getting the founders of Google into warm water, as the Wall Street Journal reports that the Securities and Exchange Commission is reviewing whether the publication constitutes a violation of its quiet peri  [...]
Posted: Friday, August 13th 2004

Subservient President Creator Speaks

"Cut taxes" responseSteve Anderson, a research faculty member at the USC School of Cinema-Television and a teacher at the Annenberg Center  [...]
Posted: Tuesday, August 3rd 2004

Interview with Iraqi Web Marketer: Internet to Help Reconstruction

For the past few weeks, MarketingVOX has been volleying questions to Ali Yaqoub, marketing manager for Iraqi web portal Baghdad Bazaar. In that time the security situation in Baghdad has gone from better to worse to better, and through the shifts, Yaqoub has remained confident that his business-to-business portal can succeed and help in reconnecting Iraqis to the world and the   [...]
Posted: Wednesday, May 5th 2004

Dean Advisor: Campaign Won Growth by Sacrificing Control

iMedia: Mouse Pads and Shoe Leather iMedia's interview with Howard Dean campaign helper David Weinberger provides a review of what worked with the explosive growth of the Dean campaign's grassroots effort. The main message: by giving up control over the movement, the campaign sacrificed predictability for rapid growth. The conversation draws interesting parallels in brand marketing.   [...]
Posted: Thursday, March 18th 2004