Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]
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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
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- Showing 1 - 6 of 6
JibJab Founder: Email List Root of First Viral Success
Gregg Spiridellis answered MarketingVOX questions recently, addressing the fickle nature of "viralness," and the ability of marketers to capture the qualities that make some content desirable and even the sort of thing people which to pass along to friends.
MV: Brand marketers are captivated today by the idea of doing something funny or lurid or otherwise making ads [...]
Posted: Monday, May 23rd 2005
Burst CEO Interviewed on Anti-Spyware Campaign
iMedia interviewed Burst's Jarvis Coffin on his firm's PSA campaign to help viewers and publishers deal with spyware. The conversation rambles across the differences between adware and spyware - both theoretical and practical. Coffin notes that the interests of web publishers to be against both; spyware because of the harm done by its sleazy practices and adware more for competitive reasons. "I believe media and content benefit from [...]
Posted: Thursday, February 3rd 2005
AIM Head Interviewed
ClickZ: Questions for Michael Aronowitz, AIM's New Executive Director
ClickZ interviewed the new head of the Association of Interactive Marketers (AIM), Michael Aronowitz, noting that the group has had a blow-up in the past with its parent, the Direct Marketing Association (DMA). During the course of the interview, Aronowitz was not asked about the matter that originally set the two groups at odds: what their members shoul [...]
Posted: Thursday, September 9th 2004
Subservient President Creator Speaks
"Cut taxes" responseSteve Anderson, a research faculty member at the USC School of Cinema-Television and a teacher at the Annenberg Center [...]
Posted: Tuesday, August 3rd 2004
Dean Advisor: Campaign Won Growth by Sacrificing Control
iMedia: Mouse Pads and Shoe Leather
iMedia's interview with Howard Dean campaign helper David Weinberger provides a review of what worked with the explosive growth of the Dean campaign's grassroots effort. The main message: by giving up control over the movement, the campaign sacrificed predictability for rapid growth. The conversation draws interesting parallels in brand marketing.
[...]
Posted: Thursday, March 18th 2004
Commercial Alert Against Biz Speech Rights
AdWeek: Gary Ruskin
AdWeek interviewed Commercial Alert's Gary Ruskin, which is sort of like Guns & Ammo interviewing Sarah Brady, or The Nation interviewing Dick Cheney. Ruskin is the man behind the various lawsuits against online and offline media outlets that forced them to show more disclosure as to what is a paid advertisement, listing or placement. In the interview, Ruskin is shown as having a much [...]
Posted: Tuesday, November 25th 2003
- Showing 1 - 6 of 6