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What I Like About Bing

SEO marketers didn't need The Nielsen Company to tell them that Bing's share of the US search market was rising. It has been apparent, according to those in the trenches. Covario does an extensive study on a quarterly basis on paid search spending market share for customers, says Craig Macdonald, CMO and SVP for Product Management at the company. "We have se  [...]
Posted: Friday, July 23rd 2010

Top Industry News for 7-14-10: Old Spice man huge hit as he interacts with web

Campaigns & Creatives: Old Spice man connects with the Web. Search: Paid-search spending on the rise. Mobile Marketing: Jumptap tries to capitalize on A  [...]
Posted: Wednesday, July 14th 2010

6 Ways to Improve SEO (And Caffeine Is Not One of Them)

When Google starting talking about its forthcoming Caffeine, a new technology that improves the company's indexing infrastructure, last August  it was assumed it would have a big impact on Google's search engine algorithms. Caffeine wasn’t released until recently; since then some SEO experts have come to conclude that it isn’t the game changer first expected. "That may change in the futur  [...]
Posted: Friday, February 5th 2010

Industry Buzz & Snippets: 02/01/10

Analytics: Democratizing behavioral analytics. Finding errors in your Google analytics tracking code. Ad Pricing:   [...]
Posted: Monday, February 1st 2010

Industry Buzz & Snippets: 01/04/10

Media: News sites dabble with a web tool for nudging local officials. Search: In allowing ad blockers, a test for Google. Google doesn't want searchers to find  [...]
Posted: Monday, January 4th 2010

Wikipedia Founder to Challenge Google at Search

Wikia Inc., the commercial counterpart to the nonprofit Wikipedia, wants to take as much as 5 percent of the lucrative internet search market from heavyweights like Google and Yahoo, Wikipedia founder Jimmy Wales said at a Tokyo news conference, reports Reuters. Wales sa  [...]
Posted: Friday, March 9th 2007

Diller Hopes Jeeves Will Give IAC Some Answers

The AP carries an interview with InterActiveCorp's Barry Diller, who discusses the upcoming takeover of Ask Jeeves and other sundry IAC undertakings. Diller envisions Ask.com and affiliated search engines, including Excite.com and iWon.com, to become the mortar binding his other web properties. Worth a quick read.   [...]
Posted: Monday, July 11th 2005

Zaba: Personal-Info Free-for-All, Sort of

Wired carries an extensive interview with ZabaSearch CEO Robert Zakari and chairman Nicholas Matzorkis about one of the most comprehensive personal-data search engines available. Launched in February, the site has emerged during a period of heightened sensitivity about privacy and identity theft - one of the fastest-gr  [...]
Posted: Friday, May 6th 2005

A9 Exec Interviewed

An interview with A9's Barnaby Dorman, Amazon.com's lead developer for its local search efforts, revealed a bit more about the venture's intent and expectations. Zachary Rogers' interview shows that Amazon's ambitions remain limited to garnering revenue off of the Google AdWords that appear contiguously to its content. A9 has an advantage, according to Dorfman, because it provides an interface for businesses to update infor  [...]
Posted: Tuesday, March 8th 2005

Brin, Page Interviewed by Walters

SearchEngineLowdown took one for the team, wading through an interminable Barbara Walters interview to see if there were any good nuggets to mine from her discussion with Google founders Larry Page and Sergey Brin. There weren't any.   [...]
Posted: Thursday, December 9th 2004

Fathom Founders: Search & Context Ads to Even Out

SearchEngineLowdown: The Future of Contextual Ads John Battelle interviewed Fathom Online founders in a wide-ranging discussion. They seem to believe that the huge difference in efficiency between search ads and contextual placements will even out over time, as the search media becomes more expensive. Asked if they could offer complex deals to advertisers, such as a certain cost-per-acquisition that could var  [...]
Posted: Wednesday, September 29th 2004

VOX Interviews Quigo CEO

With vertical search company Quigo in the news a lot recently, MarketingVOX sent over a small batch of questions for CEO Michael Yavonditte, in an attempt to figure out how Quigo hoped to carve out a successful and defensible niche in the fast growing search space. He replies with answers suggesting that Quigo hopes to lock in the biggest partners possible, entrenching itself where targeting seems to work best.... Yavonditte has been in the industry for some time, taking a tortuous p  [...]
Posted: Wednesday, August 18th 2004

Updated: Playboy Interview Clouds Google IPO

Playboy: Google Guys A not-so-revealing interview in a Playboy issue to be released today is getting the founders of Google into warm water, as the Wall Street Journal reports that the Securities and Exchange Commission is reviewing whether the publication constitutes a violation of its quiet peri  [...]
Posted: Friday, August 13th 2004

Xerox's Global Ad Director Interviewed

iMedia: Xerox's Barbara Basney iMedia interviewed Barbara Basney, Xerox's director of global advertising, finding her keen on search - particularly the organic variety. She recently assigned a person to head that area up, along with paid search and online advertising. She also feels that agencies can't integrate media well unless they break down the media vertical-oriented way they account for financial performance internally.   [...]
Posted: Wednesday, August 11th 2004

Interview with Google CEO Larry Page

Business Week: Google's Goal: "Understand Everything" In this interview, Larry Page provides further insight into the Google psyche, highlighting how early on in the game search really is. "The ultimate search engine would basically understand everything in the world," said Page. "And it would always give you the right thing. And we're a long, long way from that."   [...]
Posted: Tuesday, April 27th 2004

More SEM Trends: the Jupiter POV

Avant|Marketer: Emerging Trends in Paid Search Marketing - Part I Avant|Marketer: Emerging Trends in Paid Search Marketing - Part II Ajay Segal, Avant|Marketer's managing editor, flushes out some of the hottest issues facing the search engine marketing (SEM) marketplace with Jupiter Research's lead e-marketing analyst Gary Stein. Overall, the interview is worth a read, touchin  [...]
Posted: Friday, August 1st 2003

Real-time Campaign Optimisation

avant marketer: Real-time Branding Optimization: The Future of Internet Branding An interesting interview with Rich Person, CEO, Poindexter Systems (get your website sorted out) providing insight into the process of real-time optimisation for online campaign. What I don't get though is why this is being put forward as new. Please correct me if I'm wrong, but I thought that companies su  [...]
Posted: Tuesday, June 10th 2003

Interview with Lycos

eMarketer: Terra Lycos' Next Move Terra Lycos Vice President of Marketing Steve Gross offers some clues as to their future direction. In very short, their focus is on developing a billing relationship with a decent percentage of their audience. Related Posts: Terra Plans US Buying Spree   [...]
Posted: Friday, May 23rd 2003

Interview with Google's CEO Eric Schmidt Part 2&3

AlwaysOn: About Google's Schmidt - Part 2 AlwaysOn: About Google's Schmidt - Part 3 Part 2 is most relevant to online advertising, but both are worth a read. From Part 2: Schmidt: Let me talk primarily about advertising because itís easier to conceptualize, though most deals are a combination of search and advertising. These model  [...]
Posted: Tuesday, April 29th 2003

Interview with Google's CEO Eric Schmidt

AlwaysOn: About Google's Eric Schmidt The interview discusses Google's acquisition of Pyra Labs (Blogger), and gives further insight into their take on blogging. AlwaysOn: Did the blogging sector get to a certain critical mass where you felt Google had to pay attention to it? Schmidt: I think it was more a question of the right opportunity came along. Weíre extremely interested in gettin  [...]
Posted: Wednesday, April 23rd 2003