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Facebook Sees Profit; On Target for $500M Year

Facebook has overcome doubts about whether it can turn a profit, and has turned cash-positive this year instead of in 2010 - as was previously predicted, the social network's COO Sheryl Sandberg said last week at a Churchill Club interview and event in Palo Alto. The company was on target to bring in $500 million in revenue in 2009, a board member told  [...]
Posted: Tuesday, October 20th 2009

SheSpeaks: There's More to WOM than Words

In a recent interview with eMarketer, SheSpeaks CEO Aliza Freud expanded on the complexity of taking women's words and turning them into usable marketing data. "Just because a woman says she likes organic food, for instance, doesn't mean her purse strings always follow," warned Freud. "Some women with a preference for organic food balk if the price is too high. We can figure that out by comparing our   [...]
Posted: Tuesday, September 11th 2007

MySpace Considers Opening Doors Third-Party APIs

One of MySpace's founders has speculated the popular social networking site will soon open itself up to third-party widgets and more, reports The Financial Times. Co-founder Chris DeWolfe said MySpace could open up parts of its source-code for developers to build on as a response to a similar move by Facebook. Faceb  [...]
Posted: Monday, July 2nd 2007

MySpace CMO Reveals Ad Intentions at ad:tech Miami

In an interview with CNN's Alberto Padilla, CMO Shawn Gold discussed MySpace's near-term strategies for advertising. The ad:tech blog divulges that at some point the social networking site will conduct psychographic research on its users in the near future. In the fall, advertisers will also have the ability to implement micro-advertising. Targeting by zip  [...]
Posted: Thursday, June 28th 2007

IPG's Emerging Media Lab Predicts Top Trends for the Year

The Executive Director of Interpublic Group's Emerging Media Lab last week announced his take on the top five trends in emerging media for 2007. The physical and digital worlds will collide, consumers will build digital homes, social software will drive communications, marketers will embrace new digital media networks, and next-generat  [...]
Posted: Monday, February 19th 2007

Amazon's Bezos: Online Sales Half-way to Maximum

In a Wired interview, Amazon chief Jeff Bezos dropped some interesting predictions. Among them were the estimate that online retail sales will top off at about 10 to 15 percent of all retail sales, a figure that has been half-way reached already in the U.S. "The vast majority of retailing will stay in the physical world because people have acute needs," said Bezos. "They want things now." He also commented on Amazo  [...]
Posted: Friday, January 7th 2005

Crispin's Digital Head Interviewed

ClickZ's Zachary Rogers interviewed Crispin Porter's interactive chief Jeffrey Benjamin in a candid interview that shows a little bit of what's in store for the successful creative boutique's upcoming 2005 efforts. Don't expect repackaged Subservient Chickens, he says. Under way is a project akin to the BMW Mini "robot" piece, telling a stor  [...]
Posted: Thursday, January 6th 2005

JibJab Creator: We Just Wanted to Break into TV, Movies

CNET: Passing the JibJab presidential test In an interview with CNET, JibJab co-creator Gregg Spiridellis talks about how the "This Land is Your Land" and "DC" animations were inspired and developed. It turns out that the endeavors have l  [...]
Posted: Thursday, October 14th 2004

IntelliTXT CEO Interviewed

iMedia: Too Close for Comfort? iMedia interviewed Doug Stevenson, CEO of Vibrant Media - the producer of the sort-of-controversial IntelliTXT ad system - to ferret out the company's perspective on claims that its technology may blur the line between ads and editorial. The system makes certain bought words hot in the editorial systems of participating publishers, causing pop-up ads to appear when rolled over with a cursor.   [...]
Posted: Thursday, April 8th 2004

McDonald's Exec Tells of Online Role in Product Launch

iMedia: McDonald's Neil Perry McDonald's Neil Perry shows how online media was used in the launch of the fast food giant's new Premium Salads. The campaign needed to stand out to let people know that an everyday brand had something new to say. Perry believes  [...]
Posted: Monday, August 4th 2003

Best Practices in Usability

Site Point: Interview - Jakob Nielsen, Ph.D. Usability is an important, yet poorly utilised discipline. Jakob Nielsen is widely acknowledged as the father of website usability. In this extensive interview he takes from through a wide range of topics, detailing best practices. Key quote: It annoys me on a personal level to see big Websites from rich companies violate usability principles that have been known since my fi  [...]
Posted: Wednesday, November 6th 2002