Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]
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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
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| » viral marketing & social media | 14 | 138 |
| » weblog marketing | 8 | 144 |
| » women | 4 | 148 |
| » worst practices | 4 | 148 |
| » Youth | 3 | 149 |
Semantic Targeting: A Solution to Online Privacy Issues
With Congress and the Administration stepping up their focus on online advertising, the industry is casting about for solutions to head off increased regulations. One suggestion, proposed by Brooke Aker, CMO of the newly formed ADmantX is semantic targeting, a technology that allows advertisers to dive deeper into content analysis and targeting ads via the emotions and motivations [...]
Posted: Friday, December 10th 2010
Top News: Groupon price nearing $6B - which worries investors | Google to launch e-book venture | Pixel-free tracking technology
Online Ad Market:
Google said to near agreement to buy Groupon for $6 billion.
Google gambit for Groupon raises concern.
Coming soon - Groupon stores and the deal [...]
Posted: Wednesday, December 1st 2010
Top Industry News for 10-05-10: Twitter's new CEO; more ad products
Social Media:
Inside new CEO Costolo's plans for Twitter.
Twitter launches more ad products.
Convergence:
Here comes Google TV. [...]
Posted: Tuesday, October 5th 2010
What I Like About Bing
SEO marketers didn't need The Nielsen Company to tell them that Bing's share of the US search market was rising. It has been apparent, according to those in the trenches. Covario does an extensive study on a quarterly basis on paid search spending market share for customers, says Craig Macdonald, CMO and SVP for Product Management at the company. "We have se [...]
Posted: Friday, July 23rd 2010
Why $350,000 for O.co? Overstock President Jonathan Johnson Explains
Why did Overstock.com spend $350,000 for the domain name O.co from .CO Internet S.A.S, the official .co domain registry? Why $350,000 - why not $400, 000 or $300,000? Also, what does the company intend to do with the designation? A brief talk with Overstock president Jonathan Johnson provides the answers.
Why we went ahead with a .co domain: We looked at what O means to our brand - it's important. We decided it was worth it to have the domain. In terms of real estate, it fe [...]
Posted: Thursday, July 22nd 2010
Top Industry News for 7-14-10: Old Spice man huge hit as he interacts with web
Campaigns & Creatives:
Old Spice man connects with the Web.
Search:
Paid-search spending on the rise.
Mobile Marketing:
Jumptap tries to capitalize on A [...]
Posted: Wednesday, July 14th 2010
Industry Buzz & Snippets: 02/01/10
Analytics:
Democratizing behavioral analytics.
Finding errors in your Google analytics tracking code.
Ad Pricing:
[...]
Posted: Monday, February 1st 2010
8 Tips for Hiring a Social Media Expert
Because it is meant to look fun, putting together a social media campaign - or integrating one into a larger online initiative - can be surprisingly difficult. There are many challenges to capturing and engaging user interests online - starting with finding the right person to lead that effort, says Andrew Ballenthin, president of Sol Solutions.
That point was driven home last December when Ballenthin [...]
Posted: Tuesday, January 19th 2010
Industry Buzz & Snippets: 01/04/10
Media:
News sites dabble with a web tool for nudging local officials.
Search:
In allowing ad blockers, a test for Google.
Google doesn't want searchers to find [...]
Posted: Monday, January 4th 2010
Luxury Retailers Gravitate to Stigma-Free Mobile Coupons
Certain brands like Crate & Barrel are more willing to offer coupons via smartphones compared to traditional avenues. That's because mobile coupons - delivered via sleek and expensive smartphones - are sexy and novel, says Greg Grunberg, co-creator of Yowza, a mobile computing application that allows users to search for nearby, participating retailers either via zip code or by using the device's GPS.
Retailers in Yowza's program include Toys R' Us, Babie [...]
Posted: Wednesday, December 9th 2009
With Halo 3 Behind Him, Di Cesare Sets Sights on YouTube
Chris di Cesare, former director of creative marketing at Microsoft, has been crowned YouTube's first director of marketing.
Di Cesare joined YouTube two months ago, having spent 12 years working in Microsoft's Xbox division. He assisted in the launches of Xbox, Xbox 360 and Halo 3, which beat sales records in its first 24 hours on the market.
YouTube served as one harbinger [...]
Posted: Thursday, January 3rd 2008
SheSpeaks: There's More to WOM than Words
In a recent interview with eMarketer, SheSpeaks CEO Aliza Freud expanded on the complexity of taking women's words and turning them into usable marketing data.
"Just because a woman says she likes organic food, for instance, doesn't mean her purse strings always follow," warned Freud.
"Some women with a preference for organic food balk if the price is too high. We can figure that out by comparing our [...]
Posted: Tuesday, September 11th 2007
MySpace Considers Opening Doors Third-Party APIs
One of MySpace's founders has speculated the popular social networking site will soon open itself up to third-party widgets and more, reports The Financial Times.
Co-founder Chris DeWolfe said MySpace could open up parts of its source-code for developers to build on as a response to a similar move by Facebook. Faceb [...]
Posted: Monday, July 2nd 2007
Bewkes: TV, not Internet, Will Rule VOD Future
Time Warner President-COO Jeff Bewkes has signaled his belief that TV and not the internet holds the key to video on demand's future, reports AdAge.
Bewkes stated his opinion that VOD via the internet receives media coverage that's disproportionate to how big the audience will actually be. Specifically, he believes interactive TV and its wide audience reach will ultimately make more sense than shows delivered thro [...]
Posted: Wednesday, April 18th 2007
MySpace Launches Celebrity-Interview Community
MySpace has created a new community page featuring videos of celebrities, entertainers and athletes interviewing each other.
The new page, Artists on Artists, will be sponsored by New Line Cinemas and features interviews that had previously been used by MySpace for other promotions, MediaPost [...]
Posted: Monday, January 22nd 2007
Diller Hopes Jeeves Will Give IAC Some Answers
The AP carries an interview with InterActiveCorp's Barry Diller, who discusses the upcoming takeover of Ask Jeeves and other sundry IAC undertakings. Diller envisions Ask.com and affiliated search engines, including Excite.com and iWon.com, to become the mortar binding his other web properties. Worth a quick read.
[...]
Posted: Monday, July 11th 2005
JibJab Founder: Email List Root of First Viral Success
Gregg Spiridellis answered MarketingVOX questions recently, addressing the fickle nature of "viralness," and the ability of marketers to capture the qualities that make some content desirable and even the sort of thing people which to pass along to friends.
MV: Brand marketers are captivated today by the idea of doing something funny or lurid or otherwise making ads [...]
Posted: Monday, May 23rd 2005
Zaba: Personal-Info Free-for-All, Sort of
Wired carries an extensive interview with ZabaSearch CEO Robert Zakari and chairman Nicholas Matzorkis about one of the most comprehensive personal-data search engines available. Launched in February, the site has emerged during a period of heightened sensitivity about privacy and identity theft - one of the fastest-gr [...]
Posted: Friday, May 6th 2005
Visa Online Ad Chief Keeps Plugging at Budget
AdAge wrote a glowing hagiography of Visa's newly-appointed VP of online advertising and emerging media platforms, Jon Raj. A fervent pusher of useful online marketing options, Raj said that Visa's spending on interactive media has increased in all four of the past years, although he wouldn't admit to specific proportions. During t [...]
Posted: Thursday, April 28th 2005
A9 Exec Interviewed
An interview with A9's Barnaby Dorman, Amazon.com's lead developer for its local search efforts, revealed a bit more about the venture's intent and expectations. Zachary Rogers' interview shows that Amazon's ambitions remain limited to garnering revenue off of the Google AdWords that appear contiguously to its content. A9 has an advantage, according to Dorfman, because it provides an interface for businesses to update infor [...]
Posted: Tuesday, March 8th 2005