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Semantic Targeting: A Solution to Online Privacy Issues

With Congress and the Administration stepping up their focus on online advertising, the industry is casting about for solutions to head off increased regulations. One suggestion, proposed by Brooke Aker, CMO of the newly formed ADmantX is semantic targeting, a technology that allows advertisers to dive deeper into content analysis and targeting ads via the emotions and motivations   [...]
Posted: Friday, December 10th 2010

Top News: Groupon price nearing $6B - which worries investors | Google to launch e-book venture | Pixel-free tracking technology

Online Ad Market: Google said to near agreement to buy Groupon for $6 billion. Google gambit for Groupon raises concern. Coming soon - Groupon stores and the deal   [...]
Posted: Wednesday, December 1st 2010

Top Industry News for 10-05-10: Twitter's new CEO; more ad products

Social Media: Inside new CEO Costolo's plans for Twitter. Twitter launches more ad products. Convergence: Here comes Google TV.  [...]
Posted: Tuesday, October 5th 2010

What I Like About Bing

SEO marketers didn't need The Nielsen Company to tell them that Bing's share of the US search market was rising. It has been apparent, according to those in the trenches. Covario does an extensive study on a quarterly basis on paid search spending market share for customers, says Craig Macdonald, CMO and SVP for Product Management at the company. "We have se  [...]
Posted: Friday, July 23rd 2010

Why $350,000 for O.co? Overstock President Jonathan Johnson Explains

Why did Overstock.com spend $350,000 for the domain name O.co from .CO Internet S.A.S, the official .co domain registry? Why $350,000 - why not $400, 000 or $300,000? Also, what does the company intend to do with the designation? A brief talk with Overstock president Jonathan Johnson provides the answers. Why we went ahead with a .co domain: We looked at what O means to our brand - it's important. We decided it was worth it to have the domain. In terms of real estate, it fe  [...]
Posted: Thursday, July 22nd 2010

Top Industry News for 7-14-10: Old Spice man huge hit as he interacts with web

Campaigns & Creatives: Old Spice man connects with the Web. Search: Paid-search spending on the rise. Mobile Marketing: Jumptap tries to capitalize on A  [...]
Posted: Wednesday, July 14th 2010

Industry Buzz & News: 5/05/10

Measurement & Analytics: Nielsen acquires video analytics firm GlanceGuide. Agencies: Ad agency commission and the rise of the media black market. AudienceScience   [...]
Posted: Wednesday, May 5th 2010

6 Ways to Improve SEO (And Caffeine Is Not One of Them)

When Google starting talking about its forthcoming Caffeine, a new technology that improves the company's indexing infrastructure, last August  it was assumed it would have a big impact on Google's search engine algorithms. Caffeine wasn’t released until recently; since then some SEO experts have come to conclude that it isn’t the game changer first expected. "That may change in the futur  [...]
Posted: Friday, February 5th 2010

Industry Buzz & Snippets: 02/01/10

Analytics: Democratizing behavioral analytics. Finding errors in your Google analytics tracking code. Ad Pricing:   [...]
Posted: Monday, February 1st 2010

8 Tips for Hiring a Social Media Expert

Because it is meant to look fun, putting together a social media campaign - or integrating one into a larger online initiative - can be surprisingly difficult. There are many challenges to capturing and engaging user interests online - starting with finding the right person to lead that effort, says Andrew Ballenthin, president of Sol Solutions. That point was driven home last December when Ballenthin  [...]
Posted: Tuesday, January 19th 2010

Industry Buzz & Snippets: 01/04/10

Media: News sites dabble with a web tool for nudging local officials. Search: In allowing ad blockers, a test for Google. Google doesn't want searchers to find  [...]
Posted: Monday, January 4th 2010

Luxury Retailers Gravitate to Stigma-Free Mobile Coupons

Certain brands like Crate & Barrel are more willing to offer coupons via smartphones compared to traditional avenues. That's because mobile coupons - delivered via sleek and expensive smartphones - are sexy and novel, says Greg Grunberg, co-creator of Yowza, a mobile computing application that allows users to search for nearby, participating retailers either via zip code or by using the device's GPS. Retailers in Yowza's program include Toys R' Us, Babie  [...]
Posted: Wednesday, December 9th 2009

SheSpeaks: There's More to WOM than Words

In a recent interview with eMarketer, SheSpeaks CEO Aliza Freud expanded on the complexity of taking women's words and turning them into usable marketing data. "Just because a woman says she likes organic food, for instance, doesn't mean her purse strings always follow," warned Freud. "Some women with a preference for organic food balk if the price is too high. We can figure that out by comparing our   [...]
Posted: Tuesday, September 11th 2007

MySpace CMO Reveals Ad Intentions at ad:tech Miami

In an interview with CNN's Alberto Padilla, CMO Shawn Gold discussed MySpace's near-term strategies for advertising. The ad:tech blog divulges that at some point the social networking site will conduct psychographic research on its users in the near future. In the fall, advertisers will also have the ability to implement micro-advertising. Targeting by zip  [...]
Posted: Thursday, June 28th 2007

JibJab Founder: Email List Root of First Viral Success

Gregg Spiridellis answered MarketingVOX questions recently, addressing the fickle nature of "viralness," and the ability of marketers to capture the qualities that make some content desirable and even the sort of thing people which to pass along to friends. MV: Brand marketers are captivated today by the idea of doing something funny or lurid or otherwise making ads  [...]
Posted: Monday, May 23rd 2005

Zaba: Personal-Info Free-for-All, Sort of

Wired carries an extensive interview with ZabaSearch CEO Robert Zakari and chairman Nicholas Matzorkis about one of the most comprehensive personal-data search engines available. Launched in February, the site has emerged during a period of heightened sensitivity about privacy and identity theft - one of the fastest-gr  [...]
Posted: Friday, May 6th 2005

Visa Online Ad Chief Keeps Plugging at Budget

AdAge wrote a glowing hagiography of Visa's newly-appointed VP of online advertising and emerging media platforms, Jon Raj. A fervent pusher of useful online marketing options, Raj said that Visa's spending on interactive media has increased in all four of the past years, although he wouldn't admit to specific proportions. During t  [...]
Posted: Thursday, April 28th 2005

A9 Exec Interviewed

An interview with A9's Barnaby Dorman, Amazon.com's lead developer for its local search efforts, revealed a bit more about the venture's intent and expectations. Zachary Rogers' interview shows that Amazon's ambitions remain limited to garnering revenue off of the Google AdWords that appear contiguously to its content. A9 has an advantage, according to Dorfman, because it provides an interface for businesses to update infor  [...]
Posted: Tuesday, March 8th 2005

Nissan Interactive Exec Interviewed

iMedia interviewed Nissan's interactive marketing manager, Doug Simpson, ferreting out the major online elements Nissan continues to use with its ongoing roll-outs of new and updated car models. Lots of interactive stuff tends to come early, especially in pre-release mode, bowing to traditional media once a new mod  [...]
Posted: Tuesday, February 22nd 2005

Net Ad Analysts Interviewed

Avant Marketer interviewed analysts from both eMarketer and Jupiter Research in a discussion on online advertising growth. The conversation focused on analog precedents and what trends can be seen that might suggest where the center of gravity of growth will move next.   [...]
Posted: Friday, February 18th 2005