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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
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- Showing 1 - 6 of 6
ad:tech Survey: Best and Worst Online Tactics, Budget Plans for '08
Behavioral targeting, search engine optimization (SEO) and direct email using house lists are the best-performing tactics in online marketing, according to MarketingSherpa's annual survey of ad:tech attendees, writes Mark [...]
Posted: Wednesday, February 20th 2008
'Customer Affinity' New Measure of B2B Marketing Effectiveness
Despite increased focus on customer engagement, most B2B technology companies continue to fall short of meeting customer expectations and commitments, according to the results of a new research initiative by the Chief Marketing Officers Council, MarketingCharts reports [...]
Posted: Tuesday, December 18th 2007
Study: Companies Ignore Half of Customer Emails
People who contact companies through email are waiting longer to get a response - if they get one at all, writes CBC News, citing a new study by Hornstein Associates. Only half of the contacted companies bothered to respond at all - down from a high of 86 percent five years earlier.
Hornstein said this year's 24-hour turnaround rate was the lowest since the first survey was conducted in 2 [...]
Posted: Friday, April 13th 2007
Websites Brace for Holiday Shoppers
The holiday shoppers are coming, and the retailers whose websites aren't ready to meet the demand could see that traffic going elsewhere, according to two recent studies.
New studies from Gomez and JupiterResearch have discovered that while most shoppers plan to do the majority of their shopping online, those customers are experiencing problems and outages on many retailers' websites, InternetRetailer reports. A jus [...]
Posted: Thursday, November 9th 2006
Survey: Email response, Customer Service Slow Down
Online businesses have gotten worse at responding to customer email requests from websites in the last three years, according to an annual survey, reported Internet Retailer. Only 42% of 38 companies tested responded to emails within 24 hours, the Hornstein Associates survey says. Moreover, 36% did not respond at all. In 2002, 63% responded within 24 hours.
The State of Connecticut had the fastest response rate at t [...]
Posted: Wednesday, April 13th 2005
Don't Train Your Customers to Sell You Their Loyalty
Clickz: Are You Firing Your Customers?
Too many marketers are just catering to their most-demanding customers. They buy those customers' propensity to repurchase with incentives, rewards, privileges, and other benefits. Marketing has trained consumers well. A few have become quite savvy; some have become demanding. There's a large segment of customers in every category whose tendency to repurchase is for sale. Wh [...]
Posted: Wednesday, December 4th 2002
- Showing 1 - 6 of 6