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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
| Your current selection | AND | NOT |
|---|---|---|
| » ad buying & planning | 1 | 2 |
| » ad technologies & vendors | 1 | 2 |
| » cross media | 1 | 2 |
| » demographics | 1 | 2 |
| » major players news | 2 | 1 |
| » media convergence | 1 | 2 |
| » online ad market | 1 | 2 |
| » people | 1 | 2 |
| » research & stats | 1 | 2 |
| » user experience | 1 | 2 |
| » viral marketing & social media | 1 | 2 |
| » Youth | 1 | 2 |
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Nielsen Measures the American Idol Phenomenon
As viewers anxiously await the finale of American Idol's seventh season, the Nielsen Company reported TV, advertising, mobile, music and online data trends about FOX's runaway hit and its contestants, MarketingCharts [...]
Posted: Wednesday, May 21st 2008
Foodies Dip Fingers into Online Reviews
Diners are getting mouthy on sites for amateur restaurant reviews, with over one-third of adults saying they check the word on the Web before visiting new restaurants online, eMarketer notes.
The figure comes from 2006 research by the National Restaurant Association, which reports a 13 percent jump from confessed pre-dinner trawlers in 1999.
Top sites for amateur restaurant reviewers include Dinesite, Ci [...]
Posted: Friday, May 11th 2007
FIM Buys Ad Tech Firm to Boost MySpace Ad Revenue
Fox Interactive Media has acquired Strategic Data Corp., an ad technology firm that News Corp. hopes will help it maximize the ad revenue for several of Fox's properties, including MySpace, AdWeek reports.
SDC uses an ad-serving technology that maximizes the value of each served ad by using yield optimization. FIM plans to use SDC's technology to [...]
Posted: Friday, February 23rd 2007
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