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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
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- Showing 1 - 6 of 6
Industry Buzz & Snippets: 12/11/09
Ad Campaigns:
Sony taps YouTube phenom to remix TV ads.
KISS shows beer can be sold at web concerts too.
Analytics:
Majority of online retailers not confident w [...]
Posted: Friday, December 11th 2009
Microsoft Announces Looking Glass For Social Media Monitoring
To help brands better manage the flow of conversation in social media, Microsoft is trying out a new program called Looking Glass.
Starting next month, the pilot program will help brands better integrate their customer-relationship-manangement efforts.
The thinking is that by aggregating the ongoing conversation feed for a given brand on social networks like Twitter, Facebook and YouTube, companies will be better positioned t [...]
Posted: Wednesday, September 23rd 2009
Trends in Leadership Conferences: Fewer Keynotes, More Tweeting
Two-thirds (62%) of global conference organizers say the demand for executive conferences increased in the past three years.
46% claim it is still growing despite the recession, according to a survey by Weber Shandwick ( [...]
Posted: Friday, February 13th 2009
Google, P&G Conduct Labor-Swap
Online search/ad giant Google and home product conglomerate Procter & Gamble have arranged an employee swap to learn more about how each communicates with customers.
From January 2008, select executives for P&G's Tide brand did time at the Googleplex in California, while Google employees assisted with training at its Cincinnati headquarters, P&G reported.
The latter wishes to better address customers that use the internet more. In exchange, it has been liberal about sharing consumer resear [...]
Posted: Thursday, November 20th 2008
Nielsen Measures the American Idol Phenomenon
As viewers anxiously await the finale of American Idol's seventh season, the Nielsen Company reported TV, advertising, mobile, music and online data trends about FOX's runaway hit and its contestants, MarketingCharts [...]
Posted: Wednesday, May 21st 2008
Study Profiles Consumers Most Influenced by Sponsored Links
Nearly one in 10 consumers surveyed (9 percent) are influenced or greatly influenced by sponsored links when searching for products or services on the internet, according to an analysis of BIGresearch's Simultaneous Media Survey (SIMM 11), writes MarketingCharts.
Advertisers are allocat [...]
Posted: Thursday, March 6th 2008
- Showing 1 - 6 of 6