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Top News: f8 | Google defends itself in Washington | Salesforce.com buys Assisstly

Social Media: Major changes expected at Facebook's f8 conference. Facebook employee   [...]
Posted: Thursday, September 22nd 2011

Top News: Gannett, Yahoo widen ad alliance | AT&T, T-Mobile blocked | CRM

Online Ad Market: Gannett, Yahoo widen ad alliance. Telstra unites and rebrands digital media ad assets. Businesses continue shift to digital   [...]
Posted: Wednesday, August 31st 2011

Top News: Google's page speed service | Mid-Atlantic has faster internet | SAP layers data with Google Maps

Search: Google's new Page Speed service. Mobile Computing: Alibaba confirms Aliyun, its cloud-powered mobile and tablet OS. Future of computing looks  [...]
Posted: Thursday, July 28th 2011

Closing Bell: More about Google voice, image search | PCI updates customer data in cloud | Google Maps in China

Search: Google unveils search by voice, image on desktop; Instant Pages search results. Social: Facebook partners with RockMelt on   [...]
Posted: Tuesday, June 14th 2011

Closing Bell: Google acquires Admeld | Honeywell to buy mobile computer maker | HP in the cloud?

Online Ad Market: Google strikes deal for Admeld. Mobile Computing: Honeywell to buy mobile-computer maker. Is Hewlett-Packard   [...]
Posted: Monday, June 13th 2011

Industry Buzz & News: 6/21/10

Online Ad Market: How the world's online ad sales stack up. Google introduces one-stop shop display ad network. Social Media  [...]
Posted: Monday, June 21st 2010

Industry Buzz & News: 4/22/10

Online Ad Market: Google partners with Bazaarvoice, brings consumer ratings to product searches and ads. Apple corners in-app ad market with changes to developer agreement. Ad Targeting: ShareThis unveils display ad targeting  [...]
Posted: Thursday, April 22nd 2010

Online Tools Push E-Tailer Profits. Too Bad Few Use Them

E-Tailers have an aversion to deploying technology that could boost profits - a surprising insight given, well, the nature of their business and given the state of retail in general over the past year. Yet studies and anecdotal evidence point to this conclusion. One new study by Ovum, commission by StellaService, found that customers are willing to pay a 10.7% premium for 'excellent' online customer service - an amount that was sized in the aggregate to be $17.3 billion a year. That is a surp  [...]
Posted: Friday, March 19th 2010

Premium Twitter Accounts Expected by Year's End

In a VentureBeat interview last week, co-founded Biz Stone described in greater detail Twitter's plans to launch a revenue model before year's end. As in previous discussions, Biz Stone reiterated that Twitter would not charge users for existing usage habits; the company plans t  [...]
Posted: Monday, August 24th 2009

How-To: Leveraging 2009's Top Digital Trends

As the US media landscape changes, successful companies must increasingly learn new rules of engagement -- particularly for fluid digital media. What's more, they must pursue cost-effective and measurable ways to engage the public online, especially in the areas of search and social networking, according Edelman Digital. To help organizations navigate the mutable world of digital communications, SVP/Director Steve Rubel of Insights for Edelm  [...]
Posted: Wednesday, March 4th 2009

Trends in Leadership Conferences: Fewer Keynotes, More Tweeting

Two-thirds (62%) of global conference organizers say the demand for executive conferences increased in the past three years. 46% claim it is still growing despite the recession, according to a survey by Weber Shandwick (  [...]
Posted: Friday, February 13th 2009

Commentary: Contact Centers Can Use Social Networking Sites to Improve Customer Service

The following is a commentary from Aphrodite Brinsmead, customer interaction technologies analyst at Datamonitor, on the opportunity for contact centers to use social media to improve customer service. This material was syndicated with permission from Retailer Daily. Twitter and Google as customer   [...]
Posted: Wednesday, February 11th 2009

LL Bean: Best Customer Service Across All Formats

For providing great customer service, LL Bean is once again hailed as the No. 1 in retail, according to the fourth annual NRF Foundation/American Express Customers' Choice survey, conducted by BIGresearch, writes Retailer Daily. Surveyed shopper  [...]
Posted: Thursday, January 15th 2009

Marketing Trends for '09: Execs 'Sick' of Web 2.0 -- and Global Warming, Too

Marketing executives are going back to basics this year, putting renewed focus on satisfying and retaining customers and investing in research and insights. A propos to that, they are "sick" of hearing about Web 2.0. Previously hot topics, like global warming and green marketing in general, also took serious blows to popularity, reports a survey from Anderson Analytics, conducted for the Marketing Executives Networking Group (MENG). The second annual   [...]
Posted: Thursday, January 8th 2009

Google, P&G Conduct Labor-Swap

Online search/ad giant Google and home product conglomerate Procter & Gamble have arranged an employee swap to learn more about how each communicates with customers. From January 2008, select executives for P&G's Tide brand did time at the Googleplex in California, while Google employees assisted with training at its Cincinnati headquarters, P&G reported. The latter wishes to better address customers that use the internet more. In exchange, it has been liberal about sharing consumer resear  [...]
Posted: Thursday, November 20th 2008

One Billion Tweets Strong, Twitter Contemplates Charging for Use

Microblogging service Twitter may be brewing a pay-to-Tweet model for businesses using it to promote wares or connect with consumers. Twitter enables users to publish "microblogs" of up to 140 characters apiece. Last month it ranked among the fastest-growing social networks -- racking up 343% growth year over year. It received between $1 million and $5 million in VC funding   [...]
Posted: Monday, November 17th 2008

Quick Start Preps Websites for Behavioral, Contact Data Collection

Coremetrics launched Quick Start, a digital marketing service that reduces website tagging time. "This enables clients to optimize their site for [collecting business and behavioral data] in a single day," the company stated. Quick Start reportedly enables clients to take online marketing campaigns live in as little as three weeks. Interested clients must take a one-day Coremetrics session so their data acquisition strategy can be assessed. Based o  [...]
Posted: Tuesday, June 24th 2008

How To: Deploying and Managing Effective Online Lead-Gen Campaigns

Marketers are under significant pressure to generate trackable ROI on online ad campaigns. This isn't easy when most online media charge for impressions or clicks, which may never convert to leads. Cost-per-lead (CPL) campaigns enable marketers to pay solely for leads. And while online lead-gen is stigmatized – mostly for   [...]
Posted: Wednesday, April 9th 2008

ad:tech Survey: Best and Worst Online Tactics, Budget Plans for '08

Behavioral targeting, search engine optimization (SEO) and direct email using house lists are the best-performing tactics in online marketing, according to MarketingSherpa's annual survey of ad:tech attendees, writes Mark  [...]
Posted: Wednesday, February 20th 2008

For Search Engines, Privacy is the New Black

Major search engines, including Yahoo, Google and MSN, are bending over backward to update retention policies, minding concerns that consumer search data sits in their hands for far too long, according to ZDNet. Recently Ask publicly announced the development of AskEraser, which purges search data completely. And on M  [...]
Posted: Wednesday, July 25th 2007