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Toyota Drives Car Closer to Its New Role of Online Marketing Channel

Toyota told us one was coming and now it is almost here: an automobile that not only connects to the Internet but embraces it. As more automobile makers move in this direction, this will become another channel available to digital marketers. Called the Fun-Vii, the concept car debuted at the Tokyo Motor Show this week. Its sleek exterior mimics the look of a smartphone, with both the exterior and interior able to be adjusted to fit the driver’s mood, PC Magazine   [...]
Posted: Tuesday, November 29th 2011

Online Tools Push E-Tailer Profits. Too Bad Few Use Them

E-Tailers have an aversion to deploying technology that could boost profits - a surprising insight given, well, the nature of their business and given the state of retail in general over the past year. Yet studies and anecdotal evidence point to this conclusion. One new study by Ovum, commission by StellaService, found that customers are willing to pay a 10.7% premium for 'excellent' online customer service - an amount that was sized in the aggregate to be $17.3 billion a year. That is a surp  [...]
Posted: Friday, March 19th 2010

Fees, Regulations Bring VoIP Closer to Standardization

In what can perhaps be considered a silver lining for VoIP proponents, the FCC is increasingly treating VoIP services like traditional phone services, having recently required operators and equipment manufacturers to support disability access such as the 711 dialing service, reports Ars Technica. The new ruling means operators, such as Vonage, and manufacture  [...]
Posted: Tuesday, July 3rd 2007

Forrester: Big Companies Prefer Web 2.0 Apps from Big Companies

Enterprises are anxious for Web 2.0 technology - as long as it comes from big providers, writes CNET, citing a new research study. The findings are from a Forrester Research survey of 119 chief information officers at large companies. They expressed a strong desire for the new technologies - but preferred they come as part of integrated product sales. That's in part so they ca  [...]
Posted: Friday, March 23rd 2007

Where Walmart Leads with RFID, Others Will Follow

CNet: The watershed moment for RFID In about 15 months, companies selling goods to Wal-Mart will have to use Radio Frequency ID (RFID) at the pallet and case level. While Wal-Mart (for now) stops short of using the technology on individual items, if you look further down the road, it's probable that products will become smarter about themselves. They will, essentially, carry their metadata with them in a fashion similar to many online pr  [...]
Posted: Monday, September 8th 2003

Companies Experiment With AI Customer Support

PC World: Chatting with Online Characters Ever wonder what happened to customer service chat avatars? According to this article, they're alive and well and, as Lucy explained to me in her creepy Star Trek-like voice, l  [...]
Posted: Friday, July 25th 2003

Email, Wireless and Loyalty Converge for VIP Restaurant Service

Press Release (PDF): Fishbowl & JTech Partner for Restaurant Industry Guest Loyalty Program Interesting announcement about a program designed to integrate email, wireless messaging and a loyalty CRM program for restaurants. When a guest enters the restaurant and identifies himself as a regular customer and member of the loyalty program, the greeter can call up the patron's record in the CRM system, learn about his frequency, preference  [...]
Posted: Monday, May 19th 2003

Interview: Regis McKenna

eMarketer: It's the Technology, Stupid Regis McKenna will speak at AD:TECH in SanFrancisco in June and he has warned that what he has to say might be a bit controversial. eMarketer grabbed an interview with the luminary to ask him about the future of marketing. He says there are big changes ahead for the marketing discipline and everyone better get ready to embrace them.  [...]
Posted: Friday, May 9th 2003

How Schwab Reduces Costs and Increased Profit With Email

eCRMGuide: Targeted E-mail: A Case in Point MarketingFix reader Cezanne Huq wrote to complain that too much of our email coverage is about spam and not enough about best practices. So here you are, a great case study of how Charles Schwab has used email to reduce call center costs and increase customer profitability by over 30%. The piece extensively quotes Jim Nail, senior analyst for Forrester Research, and   [...]
Posted: Saturday, April 26th 2003