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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
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- Showing 1 - 21 of 21
Product Videos and the Conversion Factor
With videos appearing in the 70% of the top 100 search results, companies cannot afford to ignore this channel. So concludes Kissmetrics, which gathered a number of case studies and statistics—including the one above—to make the case that well-done product videos almost inevitably lead to increased sales.
It points to housewares e-tailer StacksAndStacks.com, which has said that visitors were 144% more likel [...]
Posted: Tuesday, January 17th 2012
Toyota Drives Car Closer to Its New Role of Online Marketing Channel
Toyota told us one was coming and now it is almost here: an automobile that not only connects to the Internet but embraces it. As more automobile makers move in this direction, this will become another channel available to digital marketers.
Called the Fun-Vii, the concept car debuted at the Tokyo Motor Show this week. Its sleek exterior mimics the look of a smartphone, with both the exterior and interior able to be adjusted to fit the driver’s mood, PC Magazine [...]
Posted: Tuesday, November 29th 2011
Top News: f8 | Google defends itself in Washington | Salesforce.com buys Assisstly
Social Media:
Major changes expected at Facebook's f8 conference.
Facebook employee [...]
Posted: Thursday, September 22nd 2011
Transactional Emails as Another Marketing Channel
The list of novel mediums on which to place an online ad continues to grow, from airline boarding passes to checking account statements. Transactional emails - those emails that confirm a purchase or order or delivery - are another, [...]
Posted: Monday, August 29th 2011
Top Weekly Tools: MixRank and Competitors' Campaigns | Post-call Surveys | Google Link Buying
MixRank Provides Insight into Competitors' AdSense Campaigns
MixRank has a new competitive intelligence service that allows a company to see AdSense campaigns for similar - that is, competing - products including which strategies have been most successful for those companies. Users can also see the sites that are directing the m [...]
Posted: Tuesday, July 5th 2011
Industry Buzz & News: 5/20/10
Ad Technologies:
Google acquires Simplify Media for streaming technology.
Microsoft not opposed to Google web video plan.
Adobe upgrades Flash, aiming to p [...]
Posted: Thursday, May 20th 2010
Industry Buzz & News: 4/22/10
Online Ad Market:
Google partners with Bazaarvoice, brings consumer ratings to product searches and ads.
Apple corners in-app ad market with changes to developer agreement.
Ad Targeting:
ShareThis unveils display ad targeting [...]
Posted: Thursday, April 22nd 2010
Industry Buzz & News: 4/21/10
Ad Technologies:
Adobe calls it quits on Flash for the iPhone.
Social Media:
Is Foursquare's growth boxed in?
Spotting the creators of peer [...]
Posted: Wednesday, April 21st 2010
Industry Buzz & News: 3/26/10
Publishing:
Magazines use the iPad as their new barker.
U.K. newspapers to charge for web access.
Measurement & Analytics:
Facebook Insights to [...]
Posted: Friday, March 26th 2010
Marketers Leverage Customer Initiated Interactions
A sizable majority of North American and European marketers use customer initiated interactions as marketing opportunities and have control of inbound marketing, according to [pdf] a new study from marketing technology provider Unica.
Marketers Personalize Customer Initiated Interactions
Seventy-three percent of marketers say they currently use targeted/personalized messages in at least one inbound channel. There is notably mor [...]
Posted: Thursday, March 18th 2010
One Billion Tweets Strong, Twitter Contemplates Charging for Use
Microblogging service Twitter may be brewing a pay-to-Tweet model for businesses using it to promote wares or connect with consumers.
Twitter enables users to publish "microblogs" of up to 140 characters apiece. Last month it ranked among the fastest-growing social networks -- racking up 343% growth year over year. It received between $1 million and $5 million in VC funding [...]
Posted: Monday, November 17th 2008
Juice Media Selects ExactTarget to Handle Email Marketing
Juice Media has selected ExactTarget to power its email marketing efforts. Juice plans to integrate Exact's email marketing platform into its "CRM and Web 2.0 marketing platform," according to DM News.
Called JuiceMetrIQs, Juice's "CRM 2.0 platform" ini [...]
Posted: Wednesday, September 19th 2007
Online Merchants Increasing E-Commerce Budgets for Apps, Services
Nearly 8 of 10 web retailers (78.2 percent) - among chain retailers, catalog companies, virtual merchants and consumer brand manufacturers - plan to increase their spending on e-commerce applications and services this year, according to an Internet Retailer survey of e-commerce technology spending intentions, wri [...]
Posted: Monday, August 6th 2007
For Search Engines, Privacy is the New Black
Major search engines, including Yahoo, Google and MSN, are bending over backward to update retention policies, minding concerns that consumer search data sits in their hands for far too long, according to ZDNet.
Recently Ask publicly announced the development of AskEraser, which purges search data completely. And on M [...]
Posted: Wednesday, July 25th 2007
FIM Buys Ad Tech Firm to Boost MySpace Ad Revenue
Fox Interactive Media has acquired Strategic Data Corp., an ad technology firm that News Corp. hopes will help it maximize the ad revenue for several of Fox's properties, including MySpace, AdWeek reports.
SDC uses an ad-serving technology that maximizes the value of each served ad by using yield optimization. FIM plans to use SDC's technology to [...]
Posted: Friday, February 23rd 2007
Office Live Leaves Beta, Goes Live with adManager
Office Live, Microsoft's suite of products aimed at helping businesses create a website and develop online advertising for it, has left beta testing is now available.
The web-based program, which had been in beta for the last eight months, offers businesses website building and hosting, email accounts and customer management tools, CNET reports. As expected, Office Live includes the be [...]
Posted: Friday, November 17th 2006
ARF Writes the Book on Online Advertising
A new book set to be released in early 2007 by the Advertising Research Foundation attempts to demystify the online advertising market.
The Online Advertising Playbook, which will be released in early 2007, is a 320-page handbook for advertisers that need a core understanding of online advertising, ClickZ reports [...]
Posted: Wednesday, November 8th 2006
Conversions the New Bullseye for Web Marketers
Web marketers are beginning to embrace conversion rates over traffic data as the metrics of choice to measure online advertising's effectiveness.
There are two main modes of converting website visitors - the search mode and the pitch mode - writes Scott Brinker, president and CTO of Ion Interactive, in Ad Age. In search mode, the conversion rests in the hands of the user and is organic; paid keywords and SEO are used to [...]
Posted: Wednesday, October 4th 2006
Salesforce.com, NetSuite Integrate Google AdWords
On-demand customer relationship management software has moved from support for email marketing and the display of real-time data via dashboards to the new must-have - paid search, writes CRM Buyer (via E-Commerce News).
Both Salesforce.com and NetSuite [...]
Posted: Wednesday, August 23rd 2006
DoubleClick Starts Carve-Up
DoubleClick, the online technology giant that agreed to sell itself to a group of private investors recently, announced it is piecing off its Enterprise Marketing Management products to Aprimo, a provider of such services to large corporations. When DoubleClick first announced it was o [...]
Posted: Wednesday, June 15th 2005
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