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Industry Buzz & Snippets: 12/11/09

Ad Campaigns: Sony taps YouTube phenom to remix TV ads. KISS shows beer can be sold at web concerts too. Analytics: Majority of online retailers not confident w  [...]
Posted: Friday, December 11th 2009

Trends in Leadership Conferences: Fewer Keynotes, More Tweeting

Two-thirds (62%) of global conference organizers say the demand for executive conferences increased in the past three years. 46% claim it is still growing despite the recession, according to a survey by Weber Shandwick (  [...]
Posted: Friday, February 13th 2009

Commentary: Contact Centers Can Use Social Networking Sites to Improve Customer Service

The following is a commentary from Aphrodite Brinsmead, customer interaction technologies analyst at Datamonitor, on the opportunity for contact centers to use social media to improve customer service. This material was syndicated with permission from Retailer Daily. Twitter and Google as customer   [...]
Posted: Wednesday, February 11th 2009

LL Bean: Best Customer Service Across All Formats

For providing great customer service, LL Bean is once again hailed as the No. 1 in retail, according to the fourth annual NRF Foundation/American Express Customers' Choice survey, conducted by BIGresearch, writes Retailer Daily. Surveyed shopper  [...]
Posted: Thursday, January 15th 2009

Marketing Trends for '09: Execs 'Sick' of Web 2.0 -- and Global Warming, Too

Marketing executives are going back to basics this year, putting renewed focus on satisfying and retaining customers and investing in research and insights. A propos to that, they are "sick" of hearing about Web 2.0. Previously hot topics, like global warming and green marketing in general, also took serious blows to popularity, reports a survey from Anderson Analytics, conducted for the Marketing Executives Networking Group (MENG). The second annual   [...]
Posted: Thursday, January 8th 2009

One Billion Tweets Strong, Twitter Contemplates Charging for Use

Microblogging service Twitter may be brewing a pay-to-Tweet model for businesses using it to promote wares or connect with consumers. Twitter enables users to publish "microblogs" of up to 140 characters apiece. Last month it ranked among the fastest-growing social networks -- racking up 343% growth year over year. It received between $1 million and $5 million in VC funding   [...]
Posted: Monday, November 17th 2008

Virtual Salesgirls Convince Waffling Consumers to Make a Deal

For e-tailers that suffer from shopping cart abandonment -- or consumers that spend too much time contemplating a purchase -- a virtual salesgirl with a perky name and a handy discount might just close the sale. That's the hope of intellichat, which vends 24-hour virtual salesgirls with names like Rina or Summer, reputed to increase sales "by as much as 30 percent" instantly. "[Your] virtual sales agent [is] custom tailored to your site, working 24  [...]
Posted: Friday, June 27th 2008

Quick Start Preps Websites for Behavioral, Contact Data Collection

Coremetrics launched Quick Start, a digital marketing service that reduces website tagging time. "This enables clients to optimize their site for [collecting business and behavioral data] in a single day," the company stated. Quick Start reportedly enables clients to take online marketing campaigns live in as little as three weeks. Interested clients must take a one-day Coremetrics session so their data acquisition strategy can be assessed. Based o  [...]
Posted: Tuesday, June 24th 2008

ad:tech Survey: Best and Worst Online Tactics, Budget Plans for '08

Behavioral targeting, search engine optimization (SEO) and direct email using house lists are the best-performing tactics in online marketing, according to MarketingSherpa's annual survey of ad:tech attendees, writes Mark  [...]
Posted: Wednesday, February 20th 2008

Social Commerce Gaining Ground among Online Retailers

Online retailers are tapping into user-generated content (UGC) as a way of increasing sales and improving customer satisfaction, according to research published Wednesday by E-consultancy and Bazaarvoice, MarketingCharts reports. Some of the findings of "  [...]
Posted: Thursday, August 2nd 2007

Call Center Remote Agents Help Increase Efficiency, Reduce Costs

Over 35 percent of best-in-class (BIC) companies have experienced greater than 10 percent improvement in customer satisfaction upon implementation of remote agents - i.e., the creation of virtual call centers via a blending of locations, home-based agents and offshoring - according to a recent Aberdeen survey,   [...]
Posted: Wednesday, August 1st 2007

Intel Launches Chinese Tech Blog

Hoping to broaden its social media horizons, Intel has just launched a Chinese-language tech blog, reports Rohit Bhargava of Ogilvy PR. The effort is still in its infancy, but Bhargava divulges that Intel will soon unroll blogs in other languages. This strategy was designed to draw attention to the expertise of Intel empl  [...]
Posted: Thursday, May 24th 2007

Salesforce.com, NetSuite Integrate Google AdWords

On-demand customer relationship management software has moved from support for email marketing and the display of real-time data via dashboards to the new must-have - paid search, writes CRM Buyer (via E-Commerce News). Both Salesforce.com and NetSuite  [...]
Posted: Wednesday, August 23rd 2006

Why Weblogs Will Become a Serious Form of Corporate Communications

Allan Karl: It's Time For Marketing To Embrace Weblog Concepts & Technologies Allan Karl, former co-founder of Wirestone, has this to say about the power of weblogs as a form of corporate communications. "Point is, Weblogs may have succeeded where corporate marketing websites have failed. That is to communicate a voice that is fo  [...]
Posted: Tuesday, May 13th 2003

Amazon's Spooky Recommendations Fool Some

MSNBC/WSJ: Amazon uses faux recommendations Recently, customers perusing book, music or video listings on the Web site have been directed to specific brand-name clothing items on Amazon’s new online-apparel section. Shoppers contemplating "Leadership," the best-selling book by former New York Mayor Rudy Giuliani, for example, were informed that "Customers who shopped for this item also wear" such items as “Lady Bug Rain Boots” fro  [...]
Posted: Wednesday, December 4th 2002

Plaxo: Personal Contacts Tool From Napster Creator

Wired News: Napster Co-Founder's New Venture Sean Parker is at it again. This time it's not about the sharing of music but the sharing of contact info. I think it is a very cool tool. Here's how it works: A Plaxo user sends plain-text e-mails to friends and colleagues requesting contact information updates. Recipients can reply to the request by updating their info in the templa  [...]
Posted: Tuesday, November 12th 2002