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Premium Twitter Accounts Expected by Year's End

In a VentureBeat interview last week, co-founded Biz Stone described in greater detail Twitter's plans to launch a revenue model before year's end. As in previous discussions, Biz Stone reiterated that Twitter would not charge users for existing usage habits; the company plans t  [...]
Posted: Monday, August 24th 2009

Google, P&G Conduct Labor-Swap

Online search/ad giant Google and home product conglomerate Procter & Gamble have arranged an employee swap to learn more about how each communicates with customers. From January 2008, select executives for P&G's Tide brand did time at the Googleplex in California, while Google employees assisted with training at its Cincinnati headquarters, P&G reported. The latter wishes to better address customers that use the internet more. In exchange, it has been liberal about sharing consumer resear  [...]
Posted: Thursday, November 20th 2008

One Billion Tweets Strong, Twitter Contemplates Charging for Use

Microblogging service Twitter may be brewing a pay-to-Tweet model for businesses using it to promote wares or connect with consumers. Twitter enables users to publish "microblogs" of up to 140 characters apiece. Last month it ranked among the fastest-growing social networks -- racking up 343% growth year over year. It received between $1 million and $5 million in VC funding   [...]
Posted: Monday, November 17th 2008

Nielsen Measures the American Idol Phenomenon

As viewers anxiously await the finale of American Idol's seventh season, the Nielsen Company reported TV, advertising, mobile, music and online data trends about FOX's runaway hit and its contestants, MarketingCharts   [...]
Posted: Wednesday, May 21st 2008

Salesforce to Sell Google Apps; Microsoft Officially Challanged

Google and Salesforce have deepened their existing relationship, presenting a more formidable challenge to Microsoft's suite of productivity software. The partnership integrat  [...]
Posted: Monday, April 14th 2008

'Customer Affinity' New Measure of B2B Marketing Effectiveness

Despite increased focus on customer engagement, most B2B technology companies continue to fall short of meeting customer expectations and commitments, according to the results of a new research initiative by the Chief Marketing Officers Council, MarketingCharts reports  [...]
Posted: Tuesday, December 18th 2007

For Search Engines, Privacy is the New Black

Major search engines, including Yahoo, Google and MSN, are bending over backward to update retention policies, minding concerns that consumer search data sits in their hands for far too long, according to ZDNet. Recently Ask publicly announced the development of AskEraser, which purges search data completely. And on M  [...]
Posted: Wednesday, July 25th 2007

Wal-Mart Adds Consumer Opinion to Priority List

After nailing fifth-place in online visits for retail sites last June, Wal-Mart has finally decided to loosen a bit of corporate tie and let consumer reviews stream in. Advertising Age reports (via Peter Hershberg of Reprise Media) that Wal-Mart's plan to allow user-generated reviews on its site may significantly increase search engine traffic. The reviews alone will give the retail Goliath thousands of new  [...]
Posted: Monday, July 23rd 2007

Intel Launches Chinese Tech Blog

Hoping to broaden its social media horizons, Intel has just launched a Chinese-language tech blog, reports Rohit Bhargava of Ogilvy PR. The effort is still in its infancy, but Bhargava divulges that Intel will soon unroll blogs in other languages. This strategy was designed to draw attention to the expertise of Intel empl  [...]
Posted: Thursday, May 24th 2007

Salesforce.com Updates CRM, Offers MySpace-like Web App

Salesforce.com is launching an update to its core on-demand customer relationship management tool, Spring '07, which is expected to be unveiled on Monday, writes CNET (via  [...]
Posted: Wednesday, March 21st 2007

FIM Buys Ad Tech Firm to Boost MySpace Ad Revenue

Fox Interactive Media has acquired Strategic Data Corp., an ad technology firm that News Corp. hopes will help it maximize the ad revenue for several of Fox's properties, including MySpace, AdWeek reports. SDC uses an ad-serving technology that maximizes the value of each served ad by using yield optimization. FIM plans to use SDC's technology to  [...]
Posted: Friday, February 23rd 2007

Office Live Leaves Beta, Goes Live with adManager

Office Live, Microsoft's suite of products aimed at helping businesses create a website and develop online advertising for it, has left beta testing is now available. The web-based program, which had been in beta for the last eight months, offers businesses website building and hosting, email accounts and customer management tools, CNET reports. As expected, Office Live includes the be  [...]
Posted: Friday, November 17th 2006

Salesforce.com, NetSuite Integrate Google AdWords

On-demand customer relationship management software has moved from support for email marketing and the display of real-time data via dashboards to the new must-have - paid search, writes CRM Buyer (via E-Commerce News). Both Salesforce.com and NetSuite  [...]
Posted: Wednesday, August 23rd 2006

Microsoft Announces CRM 3.0

Microsoft unveiled its delayed CRM software update yesterday, displaying its new capabilities for current users and new options for small businesses, reports Internet News. The announcement came at TechEd 2005 Europe in Amsterdam. Microsoft CRM 3.0 will provide CRM functionality already found in competitors'   [...]
Posted: Thursday, July 7th 2005

DoubleClick Starts Carve-Up

DoubleClick, the online technology giant that agreed to sell itself to a group of private investors recently, announced it is piecing off its Enterprise Marketing Management products to Aprimo, a provider of such services to large corporations. When DoubleClick first announced it was o  [...]
Posted: Wednesday, June 15th 2005

How Schwab Reduces Costs and Increased Profit With Email

eCRMGuide: Targeted E-mail: A Case in Point MarketingFix reader Cezanne Huq wrote to complain that too much of our email coverage is about spam and not enough about best practices. So here you are, a great case study of how Charles Schwab has used email to reduce call center costs and increase customer profitability by over 30%. The piece extensively quotes Jim Nail, senior analyst for Forrester Research, and   [...]
Posted: Saturday, April 26th 2003