Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]

Your current selection	AND	NOT
» ad buying & planning	6	18
» ad pricing	1	23
» ad selling	2	22
» ad targeting	2	22
» ad technologies & vendors	2	22
» affiliate marketing	3	21
» agencies & ad departments	3	21
» alternative marketing	5	19
» Asia/Pacific	1	23
» automotive	3	21
» b2b	4	20
» best practices	9	15
» branding	3	21
» campaigns & creatives of note	1	23
» case studies	1	23
» co-op marketing & partnerships	1	23
» computers & tech	2	22
» cross media	1	23
» demographics	3	21
» e-commerce	14	10
» email marketing	8	16
» Europe	1	23
» finance	3	21
» How-to	1	23
» intrusive formats	1	23
» legal, government & regulation	2	22
» loyalty & retention	2	22
» major brands	3	21
» major players news	2	22
» measurement & analytics	4	20
» media convergence	1	23
» minorities	1	23
» mobile marketing	2	22
» multi-channel marketing	5	19
» new and improved	1	23
» online ad market	3	21
» pearls of wisdom	1	23
» personalization	1	23
» promotions	2	22
» publishing	3	21
» real estate	1	23
» research & stats	15	9
» rich media	1	23
» search engine marketing	5	19
» signs of doom	1	23
» signs of what's to come	9	15
» spam & anti-spam	1	23
» Spanish-speaking	1	23
» technical innovation	2	22
» text ads	3	21
» tools & software	5	19
» top stories	1	23
» travel	2	22
» user experience	2	22
» viral marketing & social media	1	23
» weblog marketing	1	23
» worst practices	2	22

Virtual Salesgirls Convince Waffling Consumers to Make a Deal

For e-tailers that suffer from shopping cart abandonment -- or consumers that spend too much time contemplating a purchase -- a virtual salesgirl with a perky name and a handy discount might just close the sale. That's the hope of intellichat, which vends 24-hour virtual salesgirls with names like Rina or Summer, reputed to increase sales "by as much as 30 percent" instantly. "[Your] virtual sales agent [is] custom tailored to your site, working 24  [...]
Posted: Friday, June 27th 2008

Quick Start Preps Websites for Behavioral, Contact Data Collection

Coremetrics launched Quick Start, a digital marketing service that reduces website tagging time. "This enables clients to optimize their site for [collecting business and behavioral data] in a single day," the company stated. Quick Start reportedly enables clients to take online marketing campaigns live in as little as three weeks. Interested clients must take a one-day Coremetrics session so their data acquisition strategy can be assessed. Based o  [...]
Posted: Tuesday, June 24th 2008

Disconnects between C-Level Execs and Customer Service

The executive suite and the customer service department are misaligned, with a significant gap between what C-level executives promise and the reality of customer service, according to the results of a worldwide survey by Genesys Telecommunications Laboratories, MarketingCharts   [...]
Posted: Thursday, May 29th 2008

How To: Deploying and Managing Effective Online Lead-Gen Campaigns

Marketers are under significant pressure to generate trackable ROI on online ad campaigns. This isn't easy when most online media charge for impressions or clicks, which may never convert to leads. Cost-per-lead (CPL) campaigns enable marketers to pay solely for leads. And while online lead-gen is stigmatized – mostly for   [...]
Posted: Wednesday, April 9th 2008

SEM Spend to Grow as Marketers Shift Budgets amid Economic Concerns

Search engine marketing (SEM) spending is taking budget share from other marketing efforts -- not only offline but also online -- according to preliminary findings from the 2007 State of the Market survey by the Search Engine Marketing Professional Organization (SEMPO), reports M  [...]
Posted: Wednesday, March 19th 2008

Study Profiles Consumers Most Influenced by Sponsored Links

Nearly one in 10 consumers surveyed (9 percent) are influenced or greatly influenced by sponsored links when searching for products or services on the internet, according to an analysis of BIGresearch's Simultaneous Media Survey (SIMM 11), writes MarketingCharts. Advertisers are allocat  [...]
Posted: Thursday, March 6th 2008

ad:tech Survey: Best and Worst Online Tactics, Budget Plans for '08

Behavioral targeting, search engine optimization (SEO) and direct email using house lists are the best-performing tactics in online marketing, according to MarketingSherpa's annual survey of ad:tech attendees, writes Mark  [...]
Posted: Wednesday, February 20th 2008

Despite FTC Flak, Forbes Experiments with Lead Gen

Though online lead generation's suffered some bad press -- with some companies in the sector tempting consumers with empty promises of free iPods -- publishers aren't turning their backs on the tactic just yet. Forbes.com signed a deal with lead gen service   [...]
Posted: Thursday, November 1st 2007

Juice Media Selects ExactTarget to Handle Email Marketing

Juice Media has selected ExactTarget to power its email marketing efforts. Juice plans to integrate Exact's email marketing platform into its "CRM and Web 2.0 marketing platform," according to DM News. Called JuiceMetrIQs, Juice's "CRM 2.0 platform" ini  [...]
Posted: Wednesday, September 19th 2007

Online Merchants Increasing E-Commerce Budgets for Apps, Services

Nearly 8 of 10 web retailers (78.2 percent) - among chain retailers, catalog companies, virtual merchants and consumer brand manufacturers - plan to increase their spending on e-commerce applications and services this year, according to an Internet Retailer survey of e-commerce technology spending intentions, wri  [...]
Posted: Monday, August 6th 2007

Social Commerce Gaining Ground among Online Retailers

Online retailers are tapping into user-generated content (UGC) as a way of increasing sales and improving customer satisfaction, according to research published Wednesday by E-consultancy and Bazaarvoice, MarketingCharts reports. Some of the findings of "  [...]
Posted: Thursday, August 2nd 2007

Call Center Remote Agents Help Increase Efficiency, Reduce Costs

Over 35 percent of best-in-class (BIC) companies have experienced greater than 10 percent improvement in customer satisfaction upon implementation of remote agents - i.e., the creation of virtual call centers via a blending of locations, home-based agents and offshoring - according to a recent Aberdeen survey,   [...]
Posted: Wednesday, August 1st 2007

Study: Customer Data Quality a Basis of Business Growth

Nine of 10 of "Best-in-Class" businesses plan to implement enterprise data management solutions within two years, and 74 percent plan to implement formal master data management programs, writes CRM Buyer, citing a recent study from Aberdeen, MarketingCharts reports. "Poor data   [...]
Posted: Wednesday, July 25th 2007

Websites Brace for Holiday Shoppers

The holiday shoppers are coming, and the retailers whose websites aren't ready to meet the demand could see that traffic going elsewhere, according to two recent studies. New studies from Gomez and JupiterResearch have discovered that while most shoppers plan to do the majority of their shopping online, those customers are experiencing problems and outages on many retailers' websites, InternetRetailer reports. A jus  [...]
Posted: Thursday, November 9th 2006

Pontiac G5 Debuts with Internet-only Advertising

The entire ad budget for the introduction of Pontiac's G5 is going to be spent online. Pontiac's campaign may not generate as much awareness as TV, but what it lacks in breadth it will make up in depth, targeting deep into the younger male demographic for the niche model, writes AdAge. "We know where the bull's-eye is," Mark-Hans Richer, Pontiac's marketing director, is quoted as saying. Banner ads are appearing on s  [...]
Posted: Tuesday, August 29th 2006

Jupiter: Email Customer Service Woefully Unresponsive

Though 92 percent of ecommerce websites offer email as a customer-support option, only 41 percent of those sites acknowledge receipt of customers' messages with automated email responses, according to a new JupiterResearch report. The retail category results remained relatively consistent with previous years', but in other industries, such as finance and travel, auto-acknowledgement decreased significantly.  [...]
Posted: Wednesday, March 22nd 2006

Hilton Microsites Target Dozens of Customer Segments

Hilton has launched a series of microsites designed for specific customer segments - from wedding planners to Olympics sports organizations - in an effort to entice online bookings, writes ClickZ. Some 15 percent of Hilton's bookings are now made through its websites, which are also resulting in HHonors loyalty program customer signups, according to Bala Subramanian, senior VP of distribution and brand integration for Hilton Hotels. Ag  [...]
Posted: Thursday, March 9th 2006

FordDirect Internet Leads Drive Sales

More than 250,000 vehicles were sold through FordDirect internet referrals in 2005, up 15 percent from 2004, according to the joint venture between Ford Motor Co. and some 4,500 participating Ford, Lincoln and Mercury, Volvo, Jaguar and Land Rover dealers, reports InternetRetailer. That number is about 10 percent of Ford's 2005 retail sales. In 2006, FordDirect will be managing Ford's dealer lead management system, SalesPoint,   [...]
Posted: Thursday, February 16th 2006

Microsoft Announces CRM 3.0

Microsoft unveiled its delayed CRM software update yesterday, displaying its new capabilities for current users and new options for small businesses, reports Internet News. The announcement came at TechEd 2005 Europe in Amsterdam. Microsoft CRM 3.0 will provide CRM functionality already found in competitors'   [...]
Posted: Thursday, July 7th 2005

Automakers Choking Sales Leads

Internet Retailer: Car dealers and manufacturers risk losing online sales, Forrester says Automakers are dropping the sales ball online, says both Forrester Research and JupiterResearch in new reports. The Forrester report reports that almost a third of car buyers are flocking to the Internet to choose a car, and even asking for dealer price quotes, but that less than ten percent of these 1.8 million monthly sales leads are cl  [...]
Posted: Monday, August 16th 2004