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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
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|---|---|---|
| » ad technologies & vendors | 1 | 2 |
| » automotive | 1 | 2 |
| » best practices | 1 | 2 |
| » biz buzz | 1 | 2 |
| » branding | 1 | 2 |
| » direct marketing | 1 | 2 |
| » e-commerce | 2 | 1 |
| » loyalty & retention | 1 | 2 |
| » major players news | 1 | 2 |
| » research & stats | 2 | 1 |
| » tools & software | 1 | 2 |
| » user experience | 1 | 2 |
- Showing 1 - 3 of 3
DoubleClick Starts Carve-Up
DoubleClick, the online technology giant that agreed to sell itself to a group of private investors recently, announced it is piecing off its Enterprise Marketing Management products to Aprimo, a provider of such services to large corporations. When DoubleClick first announced it was o [...]
Posted: Wednesday, June 15th 2005
Automakers Choking Sales Leads
Internet Retailer: Car dealers and manufacturers risk losing online sales, Forrester says
Automakers are dropping the sales ball online, says both Forrester Research and JupiterResearch in new reports. The Forrester report reports that almost a third of car buyers are flocking to the Internet to choose a car, and even asking for dealer price quotes, but that less than ten percent of these 1.8 million monthly sales leads are cl [...]
Posted: Monday, August 16th 2004
Quarter Brings More Shoppers, Fewer Looky-Lous
Abandoned, but why?A DoubleClick study showed that the share of shoppers on e-commerce sites who actually buy something went up about 15 percent, to one in every 25 visitors. $5 dollars was left abandoned in shopping carts for every $1 purchased. But that kind of aggregated data brings only limited insight, as shopping cart abandonments are often misinterpreted. Just be [...]
Posted: Thursday, June 3rd 2004
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