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Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]
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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
| Your current selection | AND | NOT |
|---|---|---|
| » ad buying & planning | 3 | 1 |
| » ad pricing | 1 | 3 |
| » ad selling | 2 | 2 |
| » ad targeting | 1 | 3 |
| » agencies & ad departments | 1 | 3 |
| » alternative marketing | 1 | 3 |
| » b2b | 2 | 2 |
| » best practices | 3 | 1 |
| » branding | 1 | 3 |
| » co-op marketing & partnerships | 1 | 3 |
| » direct marketing | 3 | 1 |
| » e-commerce | 1 | 3 |
| » email marketing | 3 | 1 |
| » finance | 1 | 3 |
| » How-to | 1 | 3 |
| » intrusive formats | 1 | 3 |
| » legal, government & regulation | 1 | 3 |
| » measurement & analytics | 1 | 3 |
| » media convergence | 1 | 3 |
| » mobile marketing | 1 | 3 |
| » multi-channel marketing | 1 | 3 |
| » online ad market | 2 | 2 |
| » promotions | 1 | 3 |
| » real estate | 1 | 3 |
| » research & stats | 1 | 3 |
| » rich media | 1 | 3 |
| » search engine marketing | 2 | 2 |
| » signs of what's to come | 1 | 3 |
| » spam & anti-spam | 1 | 3 |
| » text ads | 1 | 3 |
| » viral marketing & social media | 1 | 3 |
| » weblog marketing | 1 | 3 |
| » worst practices | 1 | 3 |
- Showing 1 - 4 of 4
How To: Deploying and Managing Effective Online Lead-Gen Campaigns
Marketers are under significant pressure to generate trackable ROI on online ad campaigns. This isn't easy when most online media charge for impressions or clicks, which may never convert to leads.
Cost-per-lead (CPL) campaigns enable marketers to pay solely for leads. And while online lead-gen is stigmatized – mostly for [...]
Posted: Wednesday, April 9th 2008
ad:tech Survey: Best and Worst Online Tactics, Budget Plans for '08
Behavioral targeting, search engine optimization (SEO) and direct email using house lists are the best-performing tactics in online marketing, according to MarketingSherpa's annual survey of ad:tech attendees, writes Mark [...]
Posted: Wednesday, February 20th 2008
Despite FTC Flak, Forbes Experiments with Lead Gen
Though online lead generation's suffered some bad press -- with some companies in the sector tempting consumers with empty promises of free iPods -- publishers aren't turning their backs on the tactic just yet.
Forbes.com signed a deal with lead gen service [...]
Posted: Thursday, November 1st 2007
Lessons Learnt in 2002
Anne Holland sent out an email a few weeks back asking MarketingSherpa readers to contribute to a "lessons learnt" report for 2002. Astonishingly she ended up receiving best practice feedback from over 600 marketers.
The report, covering 26 sub-topics, is available free of charge here . I've yet to read it in full, but can confirm with absolute confidence that it is a gem.
[...]
Posted: Tuesday, January 14th 2003
- Showing 1 - 4 of 4