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Top News: Facebook timeline live in New Zealand | Yahoo updates Search BOSS | MoPub's games

Social Media: Facebook timeline lands in New Zealand. Search: Yahoo updates Search BOSS with more developer tools. Mobile Marketing: MoPub to   [...]
Posted: Wednesday, December 7th 2011

Top News: Netflix kills Qwikster | Facebook war against clicks | iPhone 4S sells out

Social Media: Facebook wants a bigger role in media we consume. Can Facebook persuade advertisers to forget about clicks? Mobile Computing: iPhone 4S pre-orders   [...]
Posted: Monday, October 10th 2011

Top News: Google's page speed service | Mid-Atlantic has faster internet | SAP layers data with Google Maps

Search: Google's new Page Speed service. Mobile Computing: Alibaba confirms Aliyun, its cloud-powered mobile and tablet OS. Future of computing looks  [...]
Posted: Thursday, July 28th 2011

Industry Buzz & News: 5/06/10

Legal/Regulatory: New U.S. push to regulate internet access. Campaigns & Creative: Yahoo's new ad isn't bad but it's still a waste of $80 million. Staples keeps customer  [...]
Posted: Thursday, May 6th 2010

Industry Buzz & News: 4/22/10

Online Ad Market: Google partners with Bazaarvoice, brings consumer ratings to product searches and ads. Apple corners in-app ad market with changes to developer agreement. Ad Targeting: ShareThis unveils display ad targeting  [...]
Posted: Thursday, April 22nd 2010

Industry Buzz & News: 4/21/10

Ad Technologies: Adobe calls it quits on Flash for the iPhone. Social Media: Is Foursquare's growth boxed in? Spotting the creators of peer   [...]
Posted: Wednesday, April 21st 2010

Online Tools Push E-Tailer Profits. Too Bad Few Use Them

E-Tailers have an aversion to deploying technology that could boost profits - a surprising insight given, well, the nature of their business and given the state of retail in general over the past year. Yet studies and anecdotal evidence point to this conclusion. One new study by Ovum, commission by StellaService, found that customers are willing to pay a 10.7% premium for 'excellent' online customer service - an amount that was sized in the aggregate to be $17.3 billion a year. That is a surp  [...]
Posted: Friday, March 19th 2010

Marketers Leverage Customer Initiated Interactions

A sizable majority of North American and European marketers use customer initiated interactions as marketing opportunities and have control of inbound marketing, according to [pdf] a new study from marketing technology provider Unica. Marketers Personalize Customer Initiated Interactions Seventy-three percent of marketers say they currently use targeted/personalized messages in at least one inbound channel. There is notably mor  [...]
Posted: Thursday, March 18th 2010

Trends in Leadership Conferences: Fewer Keynotes, More Tweeting

Two-thirds (62%) of global conference organizers say the demand for executive conferences increased in the past three years. 46% claim it is still growing despite the recession, according to a survey by Weber Shandwick (  [...]
Posted: Friday, February 13th 2009

LL Bean: Best Customer Service Across All Formats

For providing great customer service, LL Bean is once again hailed as the No. 1 in retail, according to the fourth annual NRF Foundation/American Express Customers' Choice survey, conducted by BIGresearch, writes Retailer Daily. Surveyed shopper  [...]
Posted: Thursday, January 15th 2009

Marketing Trends for '09: Execs 'Sick' of Web 2.0 -- and Global Warming, Too

Marketing executives are going back to basics this year, putting renewed focus on satisfying and retaining customers and investing in research and insights. A propos to that, they are "sick" of hearing about Web 2.0. Previously hot topics, like global warming and green marketing in general, also took serious blows to popularity, reports a survey from Anderson Analytics, conducted for the Marketing Executives Networking Group (MENG). The second annual   [...]
Posted: Thursday, January 8th 2009

Disconnects between C-Level Execs and Customer Service

The executive suite and the customer service department are misaligned, with a significant gap between what C-level executives promise and the reality of customer service, according to the results of a worldwide survey by Genesys Telecommunications Laboratories, MarketingCharts   [...]
Posted: Thursday, May 29th 2008

Nielsen Measures the American Idol Phenomenon

As viewers anxiously await the finale of American Idol's seventh season, the Nielsen Company reported TV, advertising, mobile, music and online data trends about FOX's runaway hit and its contestants, MarketingCharts   [...]
Posted: Wednesday, May 21st 2008

SEM Spend to Grow as Marketers Shift Budgets amid Economic Concerns

Search engine marketing (SEM) spending is taking budget share from other marketing efforts -- not only offline but also online -- according to preliminary findings from the 2007 State of the Market survey by the Search Engine Marketing Professional Organization (SEMPO), reports M  [...]
Posted: Wednesday, March 19th 2008

Study Profiles Consumers Most Influenced by Sponsored Links

Nearly one in 10 consumers surveyed (9 percent) are influenced or greatly influenced by sponsored links when searching for products or services on the internet, according to an analysis of BIGresearch's Simultaneous Media Survey (SIMM 11), writes MarketingCharts. Advertisers are allocat  [...]
Posted: Thursday, March 6th 2008

ad:tech Survey: Best and Worst Online Tactics, Budget Plans for '08

Behavioral targeting, search engine optimization (SEO) and direct email using house lists are the best-performing tactics in online marketing, according to MarketingSherpa's annual survey of ad:tech attendees, writes Mark  [...]
Posted: Wednesday, February 20th 2008

'Customer Affinity' New Measure of B2B Marketing Effectiveness

Despite increased focus on customer engagement, most B2B technology companies continue to fall short of meeting customer expectations and commitments, according to the results of a new research initiative by the Chief Marketing Officers Council, MarketingCharts reports  [...]
Posted: Tuesday, December 18th 2007

Shift in Retailers' Strategy: Customer Service a Key Success Factor

Most retailers have come to realize the importance of customer service and are being proactive in removing barriers to delivering a superior shopping experience, according to a recent benchmark survey, The State of Retail Workforce Management, writes MarketingCharts. The survey was conduct  [...]
Posted: Wednesday, November 14th 2007

CRM Applications Revenue to Double in Value by '12

In 2006, the global CRM software market was worth just under $3.6 billion in license revenue alone. It is forecast to reach $6.6 billon by yearend 2012, growing at a compound annual growth rate of 10.5 percent, according to a new Datamonitor report, writes sister site MarketingCharts. CRM license revenue and maintenance revenue t  [...]
Posted: Friday, November 2nd 2007

Online Merchants Increasing E-Commerce Budgets for Apps, Services

Nearly 8 of 10 web retailers (78.2 percent) - among chain retailers, catalog companies, virtual merchants and consumer brand manufacturers - plan to increase their spending on e-commerce applications and services this year, according to an Internet Retailer survey of e-commerce technology spending intentions, wri  [...]
Posted: Monday, August 6th 2007