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Brands' Customer Service Gap on Facebook

One reason customers may be leery about actually purchasing a product through a Facebook storefront is that retailers do not stay on top of customer service queries through this channel, at least according to a test conducted by STELLAService. Who Responded, Who Didn't It found that one quarter of twenty top brands failed to respond to customer service questions posted on their Facebook p  [...]
Posted: Tuesday, March 27th 2012

Product Videos and the Conversion Factor

With videos appearing in the 70% of the top 100 search results, companies cannot afford to ignore this channel. So concludes Kissmetrics, which gathered a number of case studies and statistics—including the one above—to make the case that well-done product videos almost inevitably lead to increased sales. It points to housewares e-tailer StacksAndStacks.com, which has said that visitors were 144% more likel  [...]
Posted: Tuesday, January 17th 2012

2012: When CRM Meets Gaming

One interesting predicting for the coming year is provided by Garret Ippolito of CRMtrends.com. He tells Enterprise Apps Today that as companies redouble their efforts to improve the effectiveness of social media marketing, gamification, or the integration of game mechanics into marketing activities, will be a focus. "Gamification is not a passing fad, it is here to stay," Ippolito predicted. Certainly, gamifica  [...]
Posted: Thursday, December 29th 2011

Top News: Facebook timeline live in New Zealand | Yahoo updates Search BOSS | MoPub's games

Social Media: Facebook timeline lands in New Zealand. Search: Yahoo updates Search BOSS with more developer tools. Mobile Marketing: MoPub to   [...]
Posted: Wednesday, December 7th 2011

Top News: Uninvited ads on Android | Xbox TV platform debuts | Facebook buys Gowalla

Mobile Marketing: Sneaky mobile ads invade Android phones. Convergence: Microsoft rolls out Xbox TV platform. Social Media: Facebook   [...]
Posted: Monday, December 5th 2011

Top News: Netflix kills Qwikster | Facebook war against clicks | iPhone 4S sells out

Social Media: Facebook wants a bigger role in media we consume. Can Facebook persuade advertisers to forget about clicks? Mobile Computing: iPhone 4S pre-orders   [...]
Posted: Monday, October 10th 2011

Top News: f8 | Google defends itself in Washington | Salesforce.com buys Assisstly

Social Media: Major changes expected at Facebook's f8 conference. Facebook employee   [...]
Posted: Thursday, September 22nd 2011

Marketing from the Cloud, Securely

Cloud-based CRM, marketing and sales force applications have become very popular in recent years, led in large part by Salesforce.com and its offerings. To give one example, Urban Decay's new website has launched using Demandware’s Commerce platform. The site gives online customers a look at color palettes, product fini  [...]
Posted: Thursday, September 1st 2011

Top News: Gannett, Yahoo widen ad alliance | AT&T, T-Mobile blocked | CRM

Online Ad Market: Gannett, Yahoo widen ad alliance. Telstra unites and rebrands digital media ad assets. Businesses continue shift to digital   [...]
Posted: Wednesday, August 31st 2011

Closing Bell: Social CRM | Yelp pulls out of daily deals | Zite trades

CRM: Social CRM charting $1B course for 2012. Ecommerce: Yelp cuts back on daily deals. Mobile Computing: Verizon   [...]
Posted: Tuesday, August 30th 2011

Closing Bell: More iPhone rumors | Microsoft v Salesforce | Amazon tablets

Mobile Computing: iPhone rumors gone wild! New leaks point to two models, similar casings. Report: Amazon may sell 5 million tablets this fall. Does Samsung  [...]
Posted: Monday, August 29th 2011

Transactional Emails as Another Marketing Channel

The list of novel mediums on which to place an online ad continues to grow, from airline boarding passes to checking account statements. Transactional emails - those emails that confirm a purchase or order or delivery - are another,   [...]
Posted: Monday, August 29th 2011

How to: Best use Google's Sitelink update | Use CRM add-ones to replace marketing automation

How to Best Use Google’s Sitelink Update Earlier this month Google updated the way it presents Sitelinks, making them full-size links with a URL and one line of snippet text. It also increased the maximum number of sitelinks per query from eight to 12. To take advantage of the change, Uri Bar-Joseph at Optify suggests these tactics: Have a clean top level navigation with descriptive anchor text. Put des  [...]
Posted: Wednesday, August 24th 2011

How to: Track keywords from multiple sources in Salesforce | Avoid tags that will drag down your site

How To Track Keywords from Multiple Sources in Salesforce There are many companies that have not integrated AdWords or Analytics with Salesforce.com, but that is not the biggest issue for firms, writes Ryan Kelly at the Unbounce Blog. "There are tools in the App Exchange which will do this for you – it's the other sources that are very difficult, such  [...]
Posted: Thursday, August 11th 2011

Top News: Google's page speed service | Mid-Atlantic has faster internet | SAP layers data with Google Maps

Search: Google's new Page Speed service. Mobile Computing: Alibaba confirms Aliyun, its cloud-powered mobile and tablet OS. Future of computing looks  [...]
Posted: Thursday, July 28th 2011

Top News: People angry about Netflix charges | How Google + is built | EA PopCap | SEO for Bing

Ecommerce: Netflix subscription changes anger customers. Dear Netflix, thanks for the customers! signed, Redbox. Google +: How   [...]
Posted: Wednesday, July 13th 2011

Closing Bell: Dynamics CRM Online | Facebook for 'Every Phone' | Pandora reaches 100M listeners

Social Media: Google+ fervor may be making Facebook nervous. CRM: Microsoft pushes Dynamics CRM Online, Windows Server 8 at WPC. People: HP's new WebOS chi  [...]
Posted: Tuesday, July 12th 2011

Our Obsession with Games Can Be Used to Drive SFA Adoption, Recruitment

Nielsen confirmed what most people already suspected about gaming, namely that they are the most popular app category, with 93% of app downloaders - people who have downloaded an app within the past 30 days - willing to pay for the games they play. In contrast, only 76 percent of downloaders are willing to pay for news apps. These stats certainly bolster the business case for several models including game-based ads. They also lead to  [...]
Posted: Wednesday, July 6th 2011

Top Weekly Tools: MixRank and Competitors' Campaigns | Post-call Surveys | Google Link Buying

MixRank Provides Insight into Competitors' AdSense Campaigns MixRank has a new competitive intelligence service that allows a company to see AdSense campaigns for similar - that is, competing - products including which strategies have been most successful for those companies. Users can also see the sites that are directing the m  [...]
Posted: Tuesday, July 5th 2011

How to: Decide whether to use a plug-in or workflow with MS CRM | How to update records using REST Endpoint

How to Decide Whether to Use Plug-ins or Workflows for Microsoft Dynamics CRM 2011 There should be a decision-tree created for all the different variables a developer must think through when deciding whether to use a plug-in or workflow when implementing custom logic in Microsoft Dynamics CRM 2011. Fortunately, Gonzalo Ruiz who is a CRM consultant for Avanade Canada, has created such a map, which can be found   [...]
Posted: Wednesday, June 22nd 2011