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Brands' Customer Service Gap on Facebook

One reason customers may be leery about actually purchasing a product through a Facebook storefront is that retailers do not stay on top of customer service queries through this channel, at least according to a test conducted by STELLAService. Who Responded, Who Didn't It found that one quarter of twenty top brands failed to respond to customer service questions posted on their Facebook p  [...]
Posted: Tuesday, March 27th 2012

Product Videos and the Conversion Factor

With videos appearing in the 70% of the top 100 search results, companies cannot afford to ignore this channel. So concludes Kissmetrics, which gathered a number of case studies and statistics—including the one above—to make the case that well-done product videos almost inevitably lead to increased sales. It points to housewares e-tailer StacksAndStacks.com, which has said that visitors were 144% more likel  [...]
Posted: Tuesday, January 17th 2012

2012: When CRM Meets Gaming

One interesting predicting for the coming year is provided by Garret Ippolito of CRMtrends.com. He tells Enterprise Apps Today that as companies redouble their efforts to improve the effectiveness of social media marketing, gamification, or the integration of game mechanics into marketing activities, will be a focus. "Gamification is not a passing fad, it is here to stay," Ippolito predicted. Certainly, gamifica  [...]
Posted: Thursday, December 29th 2011

Top News: Uninvited ads on Android | Xbox TV platform debuts | Facebook buys Gowalla

Mobile Marketing: Sneaky mobile ads invade Android phones. Convergence: Microsoft rolls out Xbox TV platform. Social Media: Facebook   [...]
Posted: Monday, December 5th 2011

Toyota Drives Car Closer to Its New Role of Online Marketing Channel

Toyota told us one was coming and now it is almost here: an automobile that not only connects to the Internet but embraces it. As more automobile makers move in this direction, this will become another channel available to digital marketers. Called the Fun-Vii, the concept car debuted at the Tokyo Motor Show this week. Its sleek exterior mimics the look of a smartphone, with both the exterior and interior able to be adjusted to fit the driver’s mood, PC Magazine   [...]
Posted: Tuesday, November 29th 2011

Marketing from the Cloud, Securely

Cloud-based CRM, marketing and sales force applications have become very popular in recent years, led in large part by Salesforce.com and its offerings. To give one example, Urban Decay's new website has launched using Demandware’s Commerce platform. The site gives online customers a look at color palettes, product fini  [...]
Posted: Thursday, September 1st 2011

Top News: Gannett, Yahoo widen ad alliance | AT&T, T-Mobile blocked | CRM

Online Ad Market: Gannett, Yahoo widen ad alliance. Telstra unites and rebrands digital media ad assets. Businesses continue shift to digital   [...]
Posted: Wednesday, August 31st 2011

Closing Bell: Social CRM | Yelp pulls out of daily deals | Zite trades

CRM: Social CRM charting $1B course for 2012. Ecommerce: Yelp cuts back on daily deals. Mobile Computing: Verizon   [...]
Posted: Tuesday, August 30th 2011

Closing Bell: More iPhone rumors | Microsoft v Salesforce | Amazon tablets

Mobile Computing: iPhone rumors gone wild! New leaks point to two models, similar casings. Report: Amazon may sell 5 million tablets this fall. Does Samsung  [...]
Posted: Monday, August 29th 2011

Transactional Emails as Another Marketing Channel

The list of novel mediums on which to place an online ad continues to grow, from airline boarding passes to checking account statements. Transactional emails - those emails that confirm a purchase or order or delivery - are another,   [...]
Posted: Monday, August 29th 2011

How to: Track keywords from multiple sources in Salesforce | Avoid tags that will drag down your site

How To Track Keywords from Multiple Sources in Salesforce There are many companies that have not integrated AdWords or Analytics with Salesforce.com, but that is not the biggest issue for firms, writes Ryan Kelly at the Unbounce Blog. "There are tools in the App Exchange which will do this for you – it's the other sources that are very difficult, such  [...]
Posted: Thursday, August 11th 2011

Closing Bell: Dynamics CRM Online | Facebook for 'Every Phone' | Pandora reaches 100M listeners

Social Media: Google+ fervor may be making Facebook nervous. CRM: Microsoft pushes Dynamics CRM Online, Windows Server 8 at WPC. People: HP's new WebOS chi  [...]
Posted: Tuesday, July 12th 2011

Our Obsession with Games Can Be Used to Drive SFA Adoption, Recruitment

Nielsen confirmed what most people already suspected about gaming, namely that they are the most popular app category, with 93% of app downloaders - people who have downloaded an app within the past 30 days - willing to pay for the games they play. In contrast, only 76 percent of downloaders are willing to pay for news apps. These stats certainly bolster the business case for several models including game-based ads. They also lead to  [...]
Posted: Wednesday, July 6th 2011

How to: Decide whether to use a plug-in or workflow with MS CRM | How to update records using REST Endpoint

How to Decide Whether to Use Plug-ins or Workflows for Microsoft Dynamics CRM 2011 There should be a decision-tree created for all the different variables a developer must think through when deciding whether to use a plug-in or workflow when implementing custom logic in Microsoft Dynamics CRM 2011. Fortunately, Gonzalo Ruiz who is a CRM consultant for Avanade Canada, has created such a map, which can be found   [...]
Posted: Wednesday, June 22nd 2011

How To: Install +1. Really, this time | Hand off leads to sales

How to Install Google's +1 On Tuesday, June 21 at 3pm ET, Google Developer Advocate Timothy Jordan is hosting a webinar on how to best implement the +1 button. He'll be discussing  technical implementation details as well as best practices to ensure the button has maximum impact. Topics scheduled include getting started, best practices, advanced options, measurement as well as time for a Q&A. When Google   [...]
Posted: Thursday, June 16th 2011

Closing Bell: Google acquires Admeld | Honeywell to buy mobile computer maker | HP in the cloud?

Online Ad Market: Google strikes deal for Admeld. Mobile Computing: Honeywell to buy mobile-computer maker. Is Hewlett-Packard   [...]
Posted: Monday, June 13th 2011

Viral Videos, the Corporate Version

Lost in the aftermath of the Super Bowl and the analysis of which ads were most creative, was the introduction of new contest dreamed up by Beagle Research. The Short Tale awards takes a look at a category of online videos that have not received much attention: corporate clips developed by companies who presumably know ev  [...]
Posted: Friday, February 11th 2011

Industry Buzz & News: 6/21/10

Online Ad Market: How the world's online ad sales stack up. Google introduces one-stop shop display ad network. Social Media  [...]
Posted: Monday, June 21st 2010

Industry Buzz & News: 5/20/10

Ad Technologies: Google acquires Simplify Media for streaming technology. Microsoft not opposed to Google web video plan. Adobe upgrades Flash, aiming to p  [...]
Posted: Thursday, May 20th 2010

Online Tools Push E-Tailer Profits. Too Bad Few Use Them

E-Tailers have an aversion to deploying technology that could boost profits - a surprising insight given, well, the nature of their business and given the state of retail in general over the past year. Yet studies and anecdotal evidence point to this conclusion. One new study by Ovum, commission by StellaService, found that customers are willing to pay a 10.7% premium for 'excellent' online customer service - an amount that was sized in the aggregate to be $17.3 billion a year. That is a surp  [...]
Posted: Friday, March 19th 2010