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Top News: HP Awards PC Business | AmEx Brand Innovation | Groupon Reports Profit | Millennial Media Doesn't | Google Ads Trump Facebook | Social Brand Blunders

Ad Technology: Volvo Launches China's First RTB-based Advertising DoubleClick co-founder targets publishers with content-meets-commerce service Publishers   [...]
Posted: Tuesday, May 15th 2012

1 in 5 Senior Marketers Buy Ads for Illicit Online News Love

Pondering whether advertising has corrupted contemporary editors, Ogilvy & Mather's David Ogilvy once quipped, "The vast majority of editors are incorruptible." Unless he was joking, it would appear that's becoming less true. Nearly one in five (19 percent) of senior marketers admit their organizations bought ads on a news site in exchange for a news story,   [...]
Posted: Thursday, July 31st 2008

For Kids, Marketers Define 'Better for You!' Foods

Food companies spent $1.6 billion to market products to children and teens in 2006. $870 million was targeted to children under 12, and about $1 billion was aimed at teens, according to a report released yesterday by the Federal Trade Commission, reports The New York Times. The $1.6 billion figure was markedly less than estimated figures, including the Institute of Medicine's $10 billion. Th  [...]
Posted: Wednesday, July 30th 2008

Customers Shoulda Read the Privacy Policy, Says Embarq

In response to a Congressional inquiry about its pilot test of NebuAd's services, internet service provider (ISP) Embarq insisted it revised its privacy policy at least two weeks before it integrated the platform. NebuAd partners with ISPs to serve ads to users based on their aggregate online activity. The behavioral ad firm sparked a debate over privacy in the Senate earlier this   [...]
Posted: Wednesday, July 23rd 2008

Microsoft Makes it Clear: Yahoo Didn't Dump 'Em for the Shareholders' Sake

At the Cannes International Advertising Festival this week, Microsoft exec Kevin Johnson called Yahoo's search deal with Google anti-competitive and bad for advertisers. But advertisers already knew the latter, and -- judging from unearthed documents dating months before the Yahoo/Google liaison -- apparently Yahoo has   [...]
Posted: Monday, June 23rd 2008

craigslist Countersuit: eBay Stole Trade Secrets

craigslist filed a countersuit against eBay, challenging the latter’s allegations that craigslist discriminated against eBay as a shareholder, and alleging that eBay used its minority stake in craigslist to steal corporate trade secrets for the launch of Kijiji, MediaBuyerPlanner   [...]
Posted: Thursday, May 15th 2008

Phorm Still Has a Lot of Public Relations to Do

Despite Phorm's self-styled aggressive stance on user privacy, UK customers remain adamantly distrustful of the service, reports ISPreview. A survey of 1090 ISPreview readers found 57 percent would leave their ISP if it partnered with Phorm to serve targeted advertising. Phorm works with ISPs to track online activity, then cr  [...]
Posted: Monday, May 12th 2008

Resellers Give Vendors Poor Marks on Leads, Marketing Campaign Effectiveness

Despite billions of dollars spent on lead-generation programs and branding campaigns, a significant portion of these expenditures are not driving channel performance or product sell-through, the CMO Council reports, citing its Channel Performance Outlook Study, writes M  [...]
Posted: Monday, April 7th 2008

Microsoft Loses Cool, Gives Yahoo Three-Week Ultimatum

Microsoft has sent Yahoo a letter stating it has three weeks to move on its $44.6 billion buyout offer. If the companies fail to form a pact by then, "we will be compelled to take our case directly to your shareholders, including the initiation of a proxy contest to elect an alternative slate of directors," wrote CEO Steve Ballmer of Microsoft. 90 percent of Yahoo's shareholders are   [...]
Posted: Monday, April 7th 2008

Facebook Puts Muzzle on Unruly Beacon

Bowing to user protests organized mainly by MoveOn.org, as well as a lukewarm reception from marketers, Facebook has put the Beacon on a short leash. The Beacon reveals items people have purchased from partner sites, including Fandango, Overstock and Blockbuster. News of the purchases appear on friends' News Feeds. Users may choose to opt out of the Beacon feature, but many plea  [...]
Posted: Monday, December 3rd 2007

Russia, Estonia Face First Cyberwar, US Enters Fray

The cyberattack that Estonia suffered last May, culminating in a massive distributed denial-of-service attack on the country's major websites, has spawned some response from the US, reports ArsTechnica. The US has sent an investigative team to Estonia to help analyze a large volume of data generated by the attacks to help train Estonian IT workers in securing   [...]
Posted: Monday, July 9th 2007

Music Labels Want Subscription iTunes Service

Once again unhappy with the amount of revenue they're bringing in, the major music labels are asking Apple to adopt a subscription model for iTunes, reports the Financial Times. Such a model, which would have users paying regular minimum fee in addition to paying per download, would give the labels some guaranteed income. The labels are coming off yet another year of continuing declines in compact  [...]
Posted: Friday, April 13th 2007

Starz Sues Disney over Movie Downloads

Claiming Disney allowed its movies to be sold on other services during an exclusive deal with Starz, the Liberty Media property has sued Disney, reports CNET. The apple of contention is a 2005 agreement between the two parties that made Disney movies available for online sale exclusively through Starz. Disney has violated that deal, according to Liberty Media Holdings, by making the mov  [...]
Posted: Friday, March 23rd 2007

Panel: Will Media Replace the Creative Agency?

A panel discussion headed by writer George Parker at the psfk trend conference in New York this week debated whether media would ultimately replace the creative agency and brought some insight into the future of the age-old relationship (via a kugel).  [...]
Posted: Thursday, March 8th 2007

(RED) Campaign Spawns BUY (LESS) Backlash

A Buy (LESS) campaign was launched this week at buylesscrap.org to protest the shop-to-give charity business model to raise money for the Global Fund via the recent (RED) cause marketing campaign, according to the MarketingProfs Daily Fix. Created   [...]
Posted: Thursday, March 1st 2007

Google CEO: YouTube Anti-Piracy Tools a Top Priority

As its video-sharing site YouTube continues to court nervous media companies in an effort to snare them into content deals, Google is making the availability of anti-piracy measures for all copyright holders a top priority for the video-sharing site, according to CEO Eric Schmidt. YouTube has come under fire for saying recently that it would offer anti-piracy measures to content providers only as a part of a   [...]
Posted: Friday, February 23rd 2007

YouTube Anti-Piracy Policy Perturbs Media Companies

YouTube's proposal to offer privacy measures only to distribution partners is drawing the ire of many media companies, which consider it a negotiating tactic that places them under duress, Reuters reports. YouTube says it plans to offer technology to help media companies identify copyrighted videos that are uploaded to the site, but only to potential l  [...]
Posted: Monday, February 19th 2007

YouTube Moves, Censors CBS Clips' Comments

For CBS video clips, YouTube has placed the comments section on a page separate from the video and is also filtering comments left by viewers. The changes took place shortly after YouTube reached a content distribution deal with CBS, which likely required the changes, according to the New York Times. Advertisers have long worried about the type of content   [...]
Posted: Tuesday, December 12th 2006

Darfur Genocide Photo Exhibit in Second Life

Actress and activist Mia Farrow, a UNICEF Goodwill Ambassador, will on Friday discuss and answer questions about the worsening situation in Darfur and neighboring Chad at a virtual event in Second Life. The Darfur program, to be held Friday, Dec. 8, 12 Noon to 1 p.m. (Eastern Time), will feature a virtual replica of the "Our Walls Bear Witness - Darfur: Who Will Survive Today?" - a photography exhibit of Darfur images that were projected   [...]
Posted: Friday, December 8th 2006

Warner Bros., 180solutions in Controversial Partnership

Controversial adware firm 180solutions's Zango.com site has been offering streams of two Warner Bros online-only shows - the (appropriately named) soap opera "Deception" and animated show "Medical Island" - and will soon offer a third show, reports MediaPost. Visitors can view the shows only if they agree to download pop-up ad-serving software, which serves  [...]
Posted: Thursday, May 11th 2006