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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
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- Showing 1 - 14 of 14
Stella McCartney Brings Her '09 Collection Mobile
Design house Stella McCartney partnered with ad network Millennial Media to bring its 2009 collection from the runways to mobile phones.
The campaign runs through January and marks the Gucci Group subsidiary's first foray in mobile marketing. Its objective is to "extend the brand into mobile while maintaining a stylish image and enabling the consumer to get a view into the spring and summer fashion lines," [...]
Posted: Wednesday, December 17th 2008
Facebook Campaign Quadruples NYT Fan Figures
Last week New York Times president Scott Heekin-Canedy released an eight-page memo praising the success of the newspaper's Facebook advertising campaign, which went live in the days following the Presidential election.
"The goals [...] were to increase our number of Facebook fans; raise awareness of NYTimes.com as an interactive news center; and engage the Facebook community in a conversation about the election outcome," Heekin-Can [...]
Posted: Monday, December 1st 2008
American Idol Charity Effort Tests Sponsors' PR Savvy; ExxonMobil Proves a Peach
Direct marketing firm SendTec examined the TV sponsors for Idol Gives Back, an event during which American Idol viewers were admonished to donate to charities.
Sponsors included ExxonMobil, Ford, Coca-Cola, AT&T, iTunes, Allstate and the M·A·C AIDS Fund. The study profiles how well ExxonMobil, iTunes, Ford and Coca-Cola maximized their public relations.
ExxonMobil [...]
Posted: Monday, April 14th 2008
Nissan Leaps into Interactivity for EXtraordinary Campaign
Nissan has kicked off EXtraordinary, a multichannel campaign, to promote its Infiniti EX, a luxury crossover SUV.
The company worked with TBWA\Chiat\Day and digital agency Tequila to build a site that lets people play with special features in the car via 3D online video units.
TV spots for the EX were reviewed yesterday on Adrants.
The campaign also includes print and " [...]
Posted: Wednesday, February 20th 2008
Digital Post Office of Love Draws Flirty Texters to Chicago Art Museum
The Museum of Contemporary Art liaised with Cellit Mobile Marketing to launch an interactive campaign to get singles texting each other. This was part of a campaign to generate buzz for its First Friday event on February 1.
The Digital Post Office of Love, a one-day Valentine's Day-inspired event, drew 2,500 people. The event featured a special interactive display where visitors could post messages to other attendees.
"We wanted to create a fun and engagÂing activity and to [...]
Posted: Tuesday, February 12th 2008
Land Rover, AdMob Connect with Big Spenders on iPhone
For high net worth customers, Land Rover partnered with AdMob.
Its resulting campaign targeted smartphone users and took advantage of AdMob's new ad unit, exclusive to the iPhone (see video), which has a store-locator in the banner itself.
Of those who clicked on the Land Rover mobile ad, 23 percent of customers responded to at least one call-to-action on the landing page: 88 percent watched the video, 9 percent enter [...]
Posted: Tuesday, December 4th 2007
MTVU, Microsoft Partner for Activist Web Series
MTV's mtvU network is expanding online, thanks in part to a partnership with Microsoft.
MtvU is a 24-hour college network broadcast to 750 universities in the US.
Together the companies will launch a new online video series called "Cause Effect." It will feature two student activists a week, each "using Windows Live Messenger to take action on behalf of a social cause," [...]
Posted: Wednesday, November 28th 2007
Dell Leaps into Alternative Marketing
Dell has joined other national advertisers in permission-based text messaging promotions hosted by Mobile Campus, reports 1to1 Media. Through the service, participating university students can opt to receive text messages from vendors of choice.
The Mobile Campus partnership was one result of Dell's decision to part with print this year for alternative marketing vehicles, such as mobile, outdoor and social networking. De [...]
Posted: Friday, April 13th 2007
(RED) Campaign Spawns BUY (LESS) Backlash
A Buy (LESS) campaign was launched this week at buylesscrap.org to protest the shop-to-give charity business model to raise money for the Global Fund via the recent (RED) cause marketing campaign, according to the MarketingProfs Daily Fix.
Created [...]
Posted: Thursday, March 1st 2007
Sunkist's One Tree Hill Promo a '360-Degree' Effort
The CW network is teaming with one advertiser, the Sunkist line of sodas sold by Cadbury Schweppes, to ask viewers of the show One Tree Hill to create video entries in a contest with an unusual grand prize: a role in an episode for the creator of the winning spot, filmed on location in the winner’s hometown, reports the New York Times.
The entrants are being as [...]
Posted: Friday, December 8th 2006
Wal-Mart, Apple Considering Digital Download Deal
After months of pressuring movie studios not to partner with Apple to make movies available for download via iTunes, Wal-Mart itself may be ready to partner with Apple over movie, music, and TV show downloads.
Apple and Wal-Mart are considering an alliance that would allow consumers to purchase a digital download "coupon" that would let consumers download movies, music, and TV shows, with Apple paying Wal-Mart a portion of the proceeds, Variety [...]
Posted: Tuesday, October 3rd 2006
Retailers Say Amazon Placement Works
Internet Retailer: Lands’ End lures new customers through Amazon
Stores hopping onto Amazon.com's tab bar may have been seen as having admitting defeat in their own, independent e-commerce efforts, but results are showing that companies like Lands' End are reaping massive customer acquisition benefits from the Amazon traffic spigot. Roughly half of the customers coming from Amazon are completely new or reactivated customers.
[...]
Posted: Tuesday, April 13th 2004
Manufacturer Uses Web Site to Send Leads to Eretailers
ConsumerMarketingBiz: How to Improve eRetail Partner Sales Without Cannibalizing Your Own Online Sales
From January 2003-April 15th, D-Link's retail partners reported 116,044 qualified leads generated through the new buy now pop-up system -- and not all retailers report on a timely basis, so this is an underestimate.
These leads came from 76,430 loads of the retailer popup page, indicating a clickthrough ra [...]
Posted: Friday, May 9th 2003
iLike Gets i-Love from Open Facebook Platform
Online music community iLike owes a lot to Facebook's decision to open its back-end to developers last month. The change has advanced iLike from 3 million users in May to a current total of 1 million new Facebookers per week, reports Reuters.
The music-sharing site allows Facebook users to share music preferences and receive concert and music suggestions from other users. It also inc [...]
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