Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]
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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
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| » email marketing | 3 | 528 |
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| » text ads | 19 | 512 |
| » tools & software | 63 | 468 |
| » top stories | 10 | 521 |
| » travel | 4 | 527 |
| » user experience | 129 | 402 |
| » viral marketing & social media | 61 | 470 |
| » weblog marketing | 18 | 513 |
| » women | 21 | 510 |
| » worst practices | 6 | 525 |
| » Youth | 85 | 446 |
Streaming Entertainment Skyrockets, Authentication On The Rise
Some compelling evidence for the value of in-stream and preroll marketing. Streaming entertainment is strongly on the rise, according to DEG: The Digital Entertainment Group. As Hollywood Reporter describes, consumer spending on home entertainment rose in Q1 by 2.5% to $4.45 billion—largely due to the strength of streaming video.
Subscription streaming rose an est [...]
Posted: Monday, April 30th 2012
Industry Buzz & Snippets: 12/04/09
Ad Campaigns:
New Droid ad claims iPhone is clueless.
Southwest Airlines tests Facebook video contest.
Online Media:
Google CEO deflects blame for news media woes.
Google [...]
Posted: Friday, December 4th 2009
Toshiba Takes Online Contests, Humor to ESPN
Online contests and humor are a significant part of Toshiba's new multi-platform ad and sponsorship campaign, which is slated to run on ESPN and ABC next year.
The inclusion of the contests and other online elements represents a shift in the company's usual marketing, which has not been as focused in social media as have campaigns for other electronics makers.
The bulk of Toshiba's campaign, called "It's a [...]
Posted: Friday, November 6th 2009
Best Buy, iTunes Validate 'Over-the-Top' Model
A slew of so-called "over the top" services have been coming to market, catching the interest of both consumers and marketers. Today, one - and possibly two - new offerings joined the growing lineup: a tie up with Best Buy and Sonic Solutions and a rumored $30 per month TV subscription service from Apple's iTunes.
These latest initiatives may represent the business model's best case for mainstream adoption given the companies behind them. Right now, as these new services roll out onto the int [...]
Posted: Tuesday, November 3rd 2009
'TV Everywhere' Could Lock Out 7.7M Online Viewers
A new report from media researcher Interpret indicates that if cable operators are successful with their "TV Everywhere" push, it could leave 7.7 million viewers unable to access TV programs online.
TV Everywhere is an initiative under way by Time Warner and Comcast to make cable TV content available across all devices to cable subscribers. If successful, it c [...]
Posted: Monday, November 2nd 2009
Industry Buzz & Snippets: 10/30/09
Media News:
Apple execs not happy about print ad market.
comScore cuts cuts 8% Of Workforce.
Marketing Strategies:
Organized chaos: viral marketing, [...]
Posted: Friday, October 30th 2009
Indie Film 'Rage' to 'Premiere' on iPhones, iPods
In a decidedly more intensive way of marketing via mobile, indie movie Rage has partnered with Babelgum to arrange a film premiere on handsets.
Babelgum will use its iPhone/iPod-ready mobile app to deploy one episode from the movie per day, starting September 21. The app costs nothing to download.
Rage is positioned as a behind-the-scenes glimpse into a New York fashion show. The series of interviews appear casually recorded by a fan with a mobile phone over a period of seven days [...]
Posted: Friday, September 4th 2009
Bing & Ping Connects Search to Socnets; Windows Live Ominously Omitted
Microsoft is now inviting Facebook fans to test a new program called Bing & Ping, which enables them to share their Bing search results with friends on various social networks, as well as email.
Results include restaurant recommendations, local movie times, flight statuses and other means by which data has been terraced.
"Say you use Bing's Instant Answers feature to check the score of the game, and you notice that your buddy's favorite team has just been beaten pretty handily," surmised N [...]
Posted: Friday, September 4th 2009
ABC Turns Print Ads into Online Video Platforms
In an effort to draw more viewership to thriller FlashForward, ABC has begun incorporating codes into print ads promoting the show.
When held up to a webcam, the codes deploy a 3-D ad for FlashForward on computer screens, including photos from the show. Each photo turns into extended episode clips when clicked on.
"It appears to play right out of the ad," explained VP-Advertising/Marketing Darren Schillace of ABC Entertainment ( [...]
Posted: Friday, September 4th 2009
One-Hit Video Wonders May Win Entry into YouTube Partnership Program
Google property YouTube is extending its YouTube Partnership Program to increase the likelihood ordinary users, and not just so-called "cewebrities" (online celebrities), can profit from high traffic to their videos.
Moving forward, proprietors of videos generating a plentitude of views may be offered invitations to monetize those videos in a revenue-sharing deal. Other factors include view count, compliance with YouTube's Terms of Service and whether or not the video has gone viral.
Eligi [...]
Posted: Wednesday, August 26th 2009
Google TV Ads, Visible World Team for Addressable Advertising
Yet another deal in the drive to offer addressable television advertising to marketers has been announced. Google TV Ads will team with Visible World, whose software allows advertisers to change ads depending on demographics, offering an ad for a minivan to households with children, for example, and sedan ad to households without children.
Viacom, Time Warner and WPP are investors in Visible World, the Wall Street Journal repor [...]
Posted: Wednesday, July 29th 2009
Silverman Quits NBC, Joins Diller on Ambitious Production Venture
Ben Silverman is leaving his post as NBC Entertainment co-chairman come September, and will join Barry Diller of InterActive Corp. (IAC), parent company of Ask.com, to form a multi-platform production company.
Marc Graboff, also co-chairman, will continue as chairman of NBC Entertainment and Universal Media Studios. He will report to Jeff Gaspin, former head of NBC cable unit and now-chairman of NBC Universal Television Entertainment, [...]
Posted: Tuesday, July 28th 2009
EyeWonder Helps Fox, GE Pontwificate with Users
To promote Season One of "Dollhouse," out on DVD and Blu-ray on July 28, Fox Home Entertainment launched a rich media ad that streams Twitter tweets and enables users to engage in conversation through the ad itself.
The unit was developed with help from EyeWonder and Moxie. It showcases tweets from the feed of Eliza Dushku, star of "Dollhouse," and encourages users to jump in by logging in with existing Twitter accounts.
Submissions are manually screened, after which tweets are permitted t [...]
Posted: Thursday, July 23rd 2009
Barnes & Noble Embarks on E-Book Adventure
Book retailer Barnes & Noble, Inc. is expanding its e-book program with the launch of an e-bookstore and proprietary Palm OS-based eReader e-book device.
Barnes & Noble calls the new e-bookstore the "first phase" of its digital strategy, Retailer Daily [...]
Posted: Thursday, July 23rd 2009
Online Games Grow 22%; Gain Steam with Cost-Cutters
The number of US internet users playing online games in May 2009 rose to 87 million, up 22% vs. last year, as budget-conscious consumers opt for cheaper entertainment alternatives, according to data from the comScore Media Metrix service.
The online gaming c [...]
Posted: Tuesday, July 14th 2009
Royalty-Sharing Deal Tosses Lifeboat to Internet Radio
SoundExchange, a nonprofit that collects royalty fees for copyright owners from digital radio services, reached an agreement with several pure-play webcasters that is an alternative to the unpopular rates established by the Copyright Royalty Board in 2007, MediaBuyerPlanner reports [...]
Posted: Thursday, July 9th 2009
LocaModa Weds iPhones to Times Square Spectacolor Board
Word game Jumbli, which connects audiences with thousands of place-based screens, including Clear Channel's Spectacolor Jumbotron in Times Square, can now be played via iPhones.
The game, from LocaModa, has users build words from a screen of floating letters. Jumbli is displayed several times per hour on the Spectacolor screen; when Jumbli is live in Times Square, all plays made during that period are displayed in real-time, [...]
Posted: Monday, June 15th 2009
Hulu Sets Sights on Live Streaming; Dave Matthews Band Enlists
Hulu, the on-demand TV/film content site owned by News Corp. and NBC Universal and Disney, is prioritizing more live content, beginning with an aggressive promotional effort for the Dave Matthews Band.
On June 1 the site shall stream a Dave Matthews Band concert, live from the Beacon Theatre in New York, between 9PM and 11:30PM EST. The even [...]
Posted: Friday, May 22nd 2009
Adap.tv Weds Publishers to Perfect Streaming-Vid Partner
Would-be video publishers suffering from options paralysis may soon be saved: Adap.tv has launched the Player Partner Program, which matches publishers to the video player partners that suit them best.
Partners available through this hub include Brightcove, thePlatform, Mogulus, VMIX, Twistage and Kaltura, but Adap.tv claims to work with more than 300 premium video publishers. All are pre-integrated with Adap.tv's OneSource, which supports "Str [...]
Posted: Wednesday, May 13th 2009
Disney to Join the Hulu Board
After much ado, and provided the alliance passes regulatory review, The Walt Disney Co. shall join News Corp., NBC Universal and Providence Equity Partners as joint venture partner and equity owner of professional TV show/film/clip aggregator Hulu, MediaPost reports.
Financial terms were not disclos [...]
Posted: Friday, May 1st 2009