Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]
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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
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| » Youth | 20 | 253 |
Star Tribune, CarSoup.com Target Auto Ad Dollars
The Minneapolis Star Tribune is partnering with CarSoup.com to power the stagnant car-selling portion of the publication's website, StarTribune.com/cars. In exchange, the Star Tribune will become the local sales arm for CarSoup.com products and services in the Twin Cities metro area for both dealership and for-sale-by-owner advertising.
The partnership, which begins Dec. 1, 2009, will give visi [...]
Posted: Monday, November 16th 2009
Facebook Teams With Nielsen BrandLift For Ad Measurement
The result of a partnership between Facebook and Nielsen, Nielsen BrandLift is intended to help brands measure ads more effectively.
Nielsen and Facebook both get access to what is essentially a real-time focus group of 300 million users.
This allows them to be able to conduct surveys and solicit feedback on what works and what doesn’t more quickly.
For Fa [...]
Posted: Wednesday, September 23rd 2009
One-Hit Video Wonders May Win Entry into YouTube Partnership Program
Google property YouTube is extending its YouTube Partnership Program to increase the likelihood ordinary users, and not just so-called "cewebrities" (online celebrities), can profit from high traffic to their videos.
Moving forward, proprietors of videos generating a plentitude of views may be offered invitations to monetize those videos in a revenue-sharing deal. Other factors include view count, compliance with YouTube's Terms of Service and whether or not the video has gone viral.
Eligi [...]
Posted: Wednesday, August 26th 2009
Mediabrands, Microsoft Unveil Media Operations Management System
IPG's Mediabrands and Microsoft Advertising have created a system for managing media operations which the companies say will reinvent the way media is planned, purchased, measured, reported and optimized, MediaBuyerPlanner reports.
The Media Operations Management System, or MOMS, automates the complexity of media buying, the companies [...]
Posted: Wednesday, June 24th 2009
Amazon Explores PPC Model on Product Pages
Amazon.com debuted an affiliate advertising feature called Product Ads on Amazon, which enables e-commerce sites to promote their own wares on Amazon's product pages.
Ads can consist of both a price and product image.
"Amazon will display your ads in highly targeted placements," -- including positions beside the shopping cart button, according to the program description.
[...]
Posted: Monday, March 2nd 2009
MSFT's 'Gaze' Eyes Snap.com Territory
Aspiring to compete with technologies like Snap, which lets users preview content by mousing over hyperlinks, Microsoft is preparing an ad-infused offering called Gaze.
Snap delivers "Snap Shots" of web destinations or content, using pop-ups that appear when users hover over hyperlinked text. Users can identify Snap-optimized links by the small Snap favicon perched [...]
Posted: Thursday, February 5th 2009
YouTube Broadens Click-to-Buy eCommerce Effort
Expanding on a program that enables video viewers to click on ads related to content they're watching, YouTube's "click-to-buy" ad program will now be available in Germany, Spain and the Netherlands.
The program launched in October 2008 for the US and United Kingdom. It empowered music labels to capitalize on their content, as well as pirated material, by providing links where users can buy songs [...]
Posted: Thursday, January 22nd 2009
Verizon Taps Microsoft for Exclusive Search, Ad Deal
Yesterday at the Consumer Electronics Show in Las Vegas, Microsoft CEO Steve Ballmer announced the development of a coveted liaison with Verizon Wireless.
The five-year contract makes Microsoft the default search provider to Verizon's sizable user base. It will also manage mobile advertising across the carrier's handheld units.
Crucially, it gives Microsoft a foothold in an increasingly lucrative mobi [...]
Posted: Thursday, January 8th 2009
Google Plots Ad Model for Friend Connect, OpenSocial Widgets
Sites registered with Google's Friend Connect will soon be able to include AdSense-like advertising onto their sites and in Open Social widgets, reports TechCrunch.
The capability gives Google a window to shoehorn more advertising onto third party websites.
Friend Connect lets websites incorporate social features -- like Twitter-style chat, and the ability to embed and share content on MySpace [...]
Posted: Friday, December 26th 2008
Guitar Hero, James Bond, Battle.net Serve In-Game Adverts
In-game ad network Massive inked a multi-year liaison with video game publisher Activision and subsidiary Blizzard Entertainment.
Massive will serve dynamic in-game ads across 18 of Activision's Xbox 360 and PC offerings, including Guitar Hero: World Tour and James Bond: Quantum of Solace.
A similar agreement was formed between Massive and game publisher THQ [...]
Posted: Wednesday, December 3rd 2008
Massive Inks In-Game Ad Deal with THQ
Massive, an in-game ad network owned by Microsoft, has signed a multi-year deal with THQ. The contract covers dynamic in-game advertising for a number of the latter publisher's titles, including the Saints Row franchise (a series sometimes compared to Grand Theft Auto). Other games have not been disclosed.
Other popular games in THQ's catalog include Ultimate Fighting Championship, the World Wrestling Entertainment series and the Juiced suit [...]
Posted: Tuesday, November 25th 2008
Kia Peddles Soul Across imeem for Android
Social music service imeem launched imeem for Android, a mobile music app for phones built on Google's Android platform.
imeem for Android has been available in Google's App Market for the past month. It is currently a [...]
Posted: Monday, November 24th 2008
Keystream SmartAds: Another Spin on Video Advertising
Keystream has launched SmartAds, a video ad model that "intuitively [locates] subject matter on the screen and [places] ads in blank spaces."
Ads will play for 10 seconds every minute or two. They can be targeted by demographic or contextually. Clients can also decide how often ads appear within a given video.
Ideally, each text ad shall appear in unobtrusive points in the video -- a knoll of grass in the background, for example. Keystream b [...]
Posted: Monday, November 10th 2008
MySpace, MTV Turn Pirated Content into E-Commerce Opp
Moving forward, MTV-owned videos uploaded by users to MySpace.com will likely be infused with ads, part of a deal between the giants.
Palo Alto-based Auditude provided the technological platform, which uses digital fingerprinting to identify professional video content, then serves targeted ads within them, reports MediaPost. Video content under MTV's jurisdict [...]
Posted: Monday, November 3rd 2008
Antitrust Subcommittee Admonishes DoJ to Watch GOOG/YHOO Carefully
Chairman Herbert Kohl (D-WI) of the Senate Antitrust Subcommittee wrote a letter to assistant attorney general Thomas Barnett, urging that the Department of Justice keep a critical eye on the sponsored search relationship between Google and Yahoo.
"Even should you conclude at present that this deal is not contrary to antitrust law, the Department must be sure that [it] never [...] crosses [...]
Posted: Friday, October 3rd 2008
YHOO/GOOG Liaison Gets Blessing from CA Congress Members
Few groups, particularly advertisers, appear to be rooting for Google and Yahoo's sponsored search deal. But in a letter sent to US Attorney General Michael Mukasey, 11 Democratic Congress members from California have demanded that the Department of Justice permit the deal to go through.
The letter stated that a lawsuit to obstruct the liaison may "detrimentally affect the online advertising ma [...]
Posted: Tuesday, September 30th 2008
Yahoo/Google Fact Site Assuages Concerns About Sponsored Ad Liaison
Google has launched Yahoo/Google Facts, an informational site that provides users with detailed information about its sponsored search ad liaison with Yahoo.
Dismissing a SearchIgnite study that claims the relationship could in [...]
Posted: Friday, September 26th 2008
MySpace Music: Live with All-Star Sponsorship Roster!
Last night MySpace unveiled its ad-supported streaming music and video service, MySpace Music.
The service includes shareable playlists and the ability to buy tracks from iTunes rival Amazon. Over time, users will also be able to purchase ringtones, merchandise and concert tickets, reports MediaPost.
The [...]
Posted: Friday, September 26th 2008
Marchex Conducts Local Ad Sales, Online Management for Barrington
Barrington Group LLC has agreed to sell its online lead packages and Business Profile Pages to clients via the Marchex local search and ad platform.
Barrington ad sales reps shall continue to manage campaigns, but Marchex will help market and fulfill them among search, vertical and pertinent local websites. Existing Barrington advertisers may also buy branded Business Profile Pages, powered by Marchex.
Online lead packages will be fulfilled on a budget basis: Marchex will manage the budget [...]
Posted: Friday, September 12th 2008
Google Peddles Ads for NBCU
NBCU signed a multi-year partnership with Google to have the search giant sell advertising on some of its cable nets, reports MediaBuyerPlanner.
Through Google TV Ads, Google will sell ads Sci Fi, Oxygen, MSNBC, CNBC, Sleuth and Chiller, with other channels possible in the future, writes Reuters.
The Google TV Ads service o [...]
Posted: Wednesday, September 10th 2008