Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]
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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
| Your current selection | AND | NOT |
|---|---|---|
| » ad buying & planning | 164 | 211 |
| » ad pricing | 8 | 367 |
| » ad selling | 76 | 299 |
| » ad targeting | 123 | 252 |
| » ad technologies & vendors | 104 | 271 |
| » advertainment | 89 | 286 |
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| » Asia/Pacific | 8 | 367 |
| » automotive | 7 | 368 |
| » b2b | 20 | 355 |
| » best practices | 22 | 353 |
| » biz buzz | 214 | 161 |
| » branding | 120 | 255 |
| » broadband | 47 | 328 |
| » campaigns & creatives of note | 88 | 287 |
| » case studies | 4 | 371 |
| » computers & tech | 36 | 339 |
| » consumer packaged goods | 20 | 355 |
| » CRM | 1 | 374 |
| » cross media | 94 | 281 |
| » deep coverage | 1 | 374 |
| » demographics | 27 | 348 |
| » direct marketing | 14 | 361 |
| » domain names | 106 | 269 |
| » don't believe the hype | 9 | 366 |
| » e-commerce | 62 | 313 |
| » email marketing | 8 | 367 |
| » entertainment | 175 | 200 |
| » Europe | 21 | 354 |
| » events | 6 | 369 |
| » finance | 10 | 365 |
| » global | 3 | 372 |
| » healthcare | 3 | 372 |
| » How-to | 1 | 374 |
| » I-PR & business communications | 3 | 372 |
| » instant messaging marketing | 1 | 374 |
| » intrusive formats | 8 | 367 |
| » legal, government & regulation | 22 | 353 |
| » loyalty & retention | 37 | 338 |
| » major account moves | 46 | 329 |
| » major players news | 208 | 167 |
| » Marketing | 2 | 373 |
| » measurement & analytics | 8 | 367 |
| » media convergence | 127 | 248 |
| » mobile marketing | 45 | 330 |
| » multi-channel marketing | 33 | 342 |
| » new and improved | 45 | 330 |
| » nonsense & parodies | 2 | 373 |
| » online ad market | 169 | 206 |
| » pearls of wisdom | 2 | 373 |
| » people | 20 | 355 |
| » personalization | 18 | 357 |
| » political parties & organizations | 6 | 369 |
| » privacy | 4 | 371 |
| » promotions | 30 | 345 |
| » publishing | 78 | 297 |
| » real estate | 1 | 374 |
| » research & stats | 12 | 363 |
| » rich media | 54 | 321 |
| » search engine marketing | 36 | 339 |
| » signs of doom | 7 | 368 |
| » signs of recovery | 5 | 370 |
| » signs of what's to come | 135 | 240 |
| » small business | 4 | 371 |
| » Spanish-speaking | 1 | 374 |
| » syndication & RSS | 35 | 340 |
| » technical innovation | 19 | 356 |
| » telecom | 10 | 365 |
| » text ads | 35 | 340 |
| » tools & software | 39 | 336 |
| » top stories | 6 | 369 |
| » travel | 5 | 370 |
| » user experience | 95 | 280 |
| » Verticals & Sector | 1 | 374 |
| » viral marketing & social media | 31 | 344 |
| » weblog marketing | 18 | 357 |
| » women | 13 | 362 |
| » worst practices | 8 | 367 |
| » Youth | 50 | 325 |
AOL Patch Wobbles | Brands' Social Currency | Campaign Seeks Torturers | Regulators Target Facebook | Groupon Payout Lawsuit
Agency News:
JWT Appoints a Pair of Chief Creative Officers in New York
Business Strategies:
For AOL, a Costly Gamble On Local News Draws Trouble
Taco Bell, BK and Others [...]
Posted: Wednesday, May 23rd 2012
Spotify Pens Global Promotional Deal With Coca-Cola
It is official: Music-streaming service Spotify has signed a strategic partnership with Coca-Cola. Spotify will provide a brand app for the beverage giant inside the Spotify desktop app, alongside brand apps for AT&T, McDonelds, Intel and Reebok. In return, Coca-Cola will feature Spotify as the centerpiece of its "Year of Music" campaign in 2013.
The announcement broke on Ad Age, which repo [...]
Posted: Wednesday, April 18th 2012
Virtual Goods Reap Real Sales
Specialty youth-apparel brand Boy Meets Girl is teaming up with online fashion game/community Fashion Fantasy Game to drive real-world sales with virtual goods. As part of the promotion, all Fashion Fantasy Game members will receive a free virtual version of the Boy Meets Girl [...]
Posted: Friday, December 4th 2009
Industry Buzz & Snippets: 12/04/09
Ad Campaigns:
New Droid ad claims iPhone is clueless.
Southwest Airlines tests Facebook video contest.
Online Media:
Google CEO deflects blame for news media woes.
Google [...]
Posted: Friday, December 4th 2009
Industry Buzz & Snippets: 12/03/09
Ad Industry:
It's synergy time at Razorfish and Digitas.
Social Media:
Google experiments with public domain name system (DNS).
Google Friend Connect competes with Facebook Connect. [...]
Posted: Thursday, December 3rd 2009
Marketing Will Drive Content in AOL's Rebrand
Marketing-driven content will figure prominently in AOL's plans to re-establish itself as a premier online channel after Time Warner spins it off next month.
The company's chief executive, Tim Armstrong, said that content is the one area on the web that hasn't seen its full potential. He therefore plans to significantly increase the amount of content AOL produces. The company currently employs 3,000 journalists, and that number is growing, [...]
Posted: Tuesday, December 1st 2009
Zappos 'Overlays' Interactive Video for Nike
Zappos is leveraging its recently announced partnership with Overlay.TV to produce interactive video ads for Nike products on its retail website.
Though Zappos has hopes to deploy the technology across its entire site, Nike shoppers are the first to enjoy the benefits of the clickable videos, which are fully integrated with the site's [...]
Posted: Monday, November 30th 2009
Nook, Other Efforts Reward Barnes & Noble Online
As a result of a number of innovative strategies that Barnes & Noble has put in place, the book retailer's online sales have jumped 9% during Q2 fiscal 2010, from roughly $110 million last year to $120 million.
Most significantly, B&N is taking orders for the Nook, its new wireless e-reader. Nook gives customers 3G wireless access to AT&T’s mobile broadband network and Barnes & Noble in-store WiFi at no additional cost. In addition, Nook features a color touchscreen with EInk display, digit [...]
Posted: Tuesday, November 24th 2009
Star Tribune, CarSoup.com Target Auto Ad Dollars
The Minneapolis Star Tribune is partnering with CarSoup.com to power the stagnant car-selling portion of the publication's website, StarTribune.com/cars. In exchange, the Star Tribune will become the local sales arm for CarSoup.com products and services in the Twin Cities metro area for both dealership and for-sale-by-owner advertising.
The partnership, which begins Dec. 1, 2009, will give visi [...]
Posted: Monday, November 16th 2009
Search Giants Gift Wi-Fi to Holiday Travelers
Earlier this week, Google announced that it is partnering with airports and their wireless internet providers in major US markets to offer free Wi-Fi at 47 airports this holiday season.
The news comes as Google’s two major online search competitors, Microsoft’s Bing and Yahoo, also introduced free Wi-Fi promotions at various airports, hotels, and travel destinations across the country. Pre [...]
Posted: Friday, November 13th 2009
Toshiba Takes Online Contests, Humor to ESPN
Online contests and humor are a significant part of Toshiba's new multi-platform ad and sponsorship campaign, which is slated to run on ESPN and ABC next year.
The inclusion of the contests and other online elements represents a shift in the company's usual marketing, which has not been as focused in social media as have campaigns for other electronics makers.
The bulk of Toshiba's campaign, called "It's a [...]
Posted: Friday, November 6th 2009
Online Ad Platform Snares Nielsen for Household-Level Targeting
Nielsen and DataLogix are working together to push household-level online ad targeting, using Nielsen’s PRIZM demographic and lifestyle data. The move, both companies say, will improve the ability of online advertisers to reach consumers most likely to buy their products and services.
Quest for Household-Level Accuracy
The combined effort represents the first time brand advertisers will be able to use Nielsen’s PRIZM segmentation at a household-level of accuracy in the [...]
Posted: Tuesday, November 3rd 2009
Best Buy, iTunes Validate 'Over-the-Top' Model
A slew of so-called "over the top" services have been coming to market, catching the interest of both consumers and marketers. Today, one - and possibly two - new offerings joined the growing lineup: a tie up with Best Buy and Sonic Solutions and a rumored $30 per month TV subscription service from Apple's iTunes.
These latest initiatives may represent the business model's best case for mainstream adoption given the companies behind them. Right now, as these new services roll out onto the int [...]
Posted: Tuesday, November 3rd 2009
Sprint Pushes Mobile Couponing at Movies
Sprint, bCODE, and Screenvision are partnering on a new mobile coupon offering that will enable Sprint customers to receive special concession-stand savings at 500 participating movie theaters.
The move indicates a growing shift into mobile-focused promotion programs, which consumers are increasingly demanding, according to a recent survey. Research released last week by HipCricket [...]
Posted: Monday, November 2nd 2009
Industry Buzz & Snippets: 10/30/09
Media News:
Apple execs not happy about print ad market.
comScore cuts cuts 8% Of Workforce.
Marketing Strategies:
Organized chaos: viral marketing, [...]
Posted: Friday, October 30th 2009
Virtual Goods to Hit $1B in 2009
The virtual goods industry is on track to become a $1 billion business this year, and is expected to grow to an estimated $1.6 billion in 2010, according to a new report by editors at InsideFacebook.com and Serious Business.
The growing popularity of virtual goods represents a new opportunity for online marketers to generate practically overhead-free revenue whil [...]
Posted: Wednesday, October 28th 2009
Bing & Ping Connects Search to Socnets; Windows Live Ominously Omitted
Microsoft is now inviting Facebook fans to test a new program called Bing & Ping, which enables them to share their Bing search results with friends on various social networks, as well as email.
Results include restaurant recommendations, local movie times, flight statuses and other means by which data has been terraced.
"Say you use Bing's Instant Answers feature to check the score of the game, and you notice that your buddy's favorite team has just been beaten pretty handily," surmised N [...]
Posted: Friday, September 4th 2009
ABC Turns Print Ads into Online Video Platforms
In an effort to draw more viewership to thriller FlashForward, ABC has begun incorporating codes into print ads promoting the show.
When held up to a webcam, the codes deploy a 3-D ad for FlashForward on computer screens, including photos from the show. Each photo turns into extended episode clips when clicked on.
"It appears to play right out of the ad," explained VP-Advertising/Marketing Darren Schillace of ABC Entertainment ( [...]
Posted: Friday, September 4th 2009
Facebook Invites Charities into Experimental Gift Shop
At the Social Good Conference on Friday, marketing/outreach director Randi Zuckerberg announced Facebook would be opening its new "credits" platform to four non-profits: Project Red, Toms Shoes, Kiva and the Wold Wildlife Fund.
The non-profits add to the four online gift and greeting companies that were invited to try the platform last week: American Greetings Interactive, GreetBeatz, Someecards and Real Gifts.
"We are exploring ways for developers to use the Gift Shop to offer...virtual, [...]
Posted: Monday, August 31st 2009
Time Warner, Nielsen Sign 'Unprecedented' Seven-Year Deal
Time Warner has signed a seven-year deal with Nielsen for measurement and research across TV, online and mobile, for all of Time Warner's business units, including Turner Broadcasting, the CW, HBO, Warner Brothers Domestic TV Distribution, and Time Inc.
The companies say the deal, which includes national and local TV ratings, online and mobile measurement, segmentation and target [...]
Posted: Thursday, August 20th 2009