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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
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- Showing 1 - 19 of 19
Facebook Teams With Nielsen BrandLift For Ad Measurement
The result of a partnership between Facebook and Nielsen, Nielsen BrandLift is intended to help brands measure ads more effectively.
Nielsen and Facebook both get access to what is essentially a real-time focus group of 300 million users.
This allows them to be able to conduct surveys and solicit feedback on what works and what doesn’t more quickly.
For Fa [...]
Posted: Wednesday, September 23rd 2009
Industry Buzz & Snippets: 8/7/09
Ad Networks and Analytics:
E-mail expands growth by double digits, becomes fastest-growing DM segment.
CBS upbeat on ad spend. Analysts cautious.
Agencies and Marketing Execs:
Publicis in lead to acquire [...]
Posted: Friday, August 7th 2009
Amazon Explores PPC Model on Product Pages
Amazon.com debuted an affiliate advertising feature called Product Ads on Amazon, which enables e-commerce sites to promote their own wares on Amazon's product pages.
Ads can consist of both a price and product image.
"Amazon will display your ads in highly targeted placements," -- including positions beside the shopping cart button, according to the program description.
[...]
Posted: Monday, March 2nd 2009
With Oodle's Help, Facebook Moves in on craigslist Turf
Online classifieds ad vendor Oodle is taking the reins on Facebooks's "Marketplace" application, according to Oodle CEO Craig Donato.
Donato feels Facebook users and advertisers will benefit from Oodle's capacity to serve as a "weirdo filter" -- that is, to stalwartly protect both sides from having to deal with unsavory advertisers or content providers. Oodle will also use Mar [...]
Posted: Thursday, December 4th 2008
Antitrust Subcommittee Admonishes DoJ to Watch GOOG/YHOO Carefully
Chairman Herbert Kohl (D-WI) of the Senate Antitrust Subcommittee wrote a letter to assistant attorney general Thomas Barnett, urging that the Department of Justice keep a critical eye on the sponsored search relationship between Google and Yahoo.
"Even should you conclude at present that this deal is not contrary to antitrust law, the Department must be sure that [it] never [...] crosses [...]
Posted: Friday, October 3rd 2008
ANA: GOOG/YHOO Deal Makes Tyrants of Two Ad Titans
The Association of National Advertisers (ANA) sent a letter to anti-trust regulators in opposition to the sponsored search ad deal between Yahoo and Google.
ANA is a trade coalition that represents some of the largest advertisers in the United States, including P&G and General Motors. That it opposes the deal is no surprise; advertisers exhibited ner [...]
Posted: Monday, September 8th 2008
CellySpace, AFP Serve Ad-Supported Mobile News
Licensed content from Agence France-Press (AFP) is now available to sites that publish content for mobile readers -- the result of a liaison with mobile tech firm Skycore.
Beginning today, news and magazine producers can purchase AFP news stories in Multimedia Messaging Service (MMS) format via Skycore's Cellyspace platform. Clients may select levels of frequency, time of day, and amount of new content in each MMS.
The service also offers ad-support and sponsored feed options. Publishers c [...]
Posted: Thursday, August 14th 2008
Adult Network Leaves AdBrite for Etology, Drags Clients Along
Online ad exchange Etology has just signed a multi-year agreement to power AVN Media Network's ad platform. The relationship is mutually exclusive.
Etology unseats AdBrite as AVN Ads' ad-serving partner.
AVN Media Network serves over 4,000 adult entertainment sites. It brings 1,268 pre-registered clients to Etology's stable.
AVN Ads 2.0 launched on 3 December. Publisher revenue share has increased from 70 percent to 75 percent, and phone and online chat support have been added.
Adver [...]
Posted: Friday, December 7th 2007
Big Print Pubs Unite For Online Ad Coalition
Gannett Co., Tribune Co., Hearst Corp., Media News Group and Cox Newspapers are reportedly building an online ad network to help recoup ad revenue lost on their print products, reports MediaBuyerPlanner.
[...]
Posted: Wednesday, November 7th 2007
aQuantive Acquisition Makes Microsoft Buyer & Seller
The acquisition of aQuantive will give Microsoft a boost in metrics and prepare them for the future of advertising, according to Martin Laetsch, senior director of search strategy at SEMDirector, in an email correspondence.
Laetsch calls Microsoft's acquisition a reaction to the Google/Doubleclick deal, and the reason they didn't [...]
Posted: Monday, May 21st 2007
PodZinger to Launch Video and Audio Ads, Share Revs
Web-based audio and video search engine PodZinger announced it will launch its own ad platform and begin offering podcast and other content partners an ad revenue share program.
PodZinger plans to show 10-15-second audio or video ads and will share ad revenue with content creators who sign up for the free service, [...]
Posted: Thursday, October 5th 2006
LiveJournal Opens Pages to Advertisers
LiveJournal has been selling ads on its site since April, but now the blogging website will also add sponsored communities and sponsored features such as text messaging integration.
The first sponsored community on LiveJournal is hosted by Warner Bros. for the movie "Science of Sleep," ClickZ reports. The sponsored features will be applications and features on the site that vendors will provide in exchange for "this featu [...]
Posted: Thursday, October 5th 2006
Wal-Mart, Apple Considering Digital Download Deal
After months of pressuring movie studios not to partner with Apple to make movies available for download via iTunes, Wal-Mart itself may be ready to partner with Apple over movie, music, and TV show downloads.
Apple and Wal-Mart are considering an alliance that would allow consumers to purchase a digital download "coupon" that would let consumers download movies, music, and TV shows, with Apple paying Wal-Mart a portion of the proceeds, Variety [...]
Posted: Tuesday, October 3rd 2006
OnSpot Digital Network Turns Shopping Malls into Media
Publicis Groupe and Simon Property Company, the nation's largest owner of shopping malls, plan to turn the shopping mall into a medium like TV, radio, newspapers or the internet, writes the New York Times. Their OnSpot Digital Network will sell commercial time on screens to be placed at or near the entrances, food courts, escalators and corridors of Simon malls across the country.
The network of screens has b [...]
Posted: Friday, May 12th 2006
TiVo Launches Product-Search Ad Service, Signs up 100 Brands
TiVo today launched its new advertising search product, TiVo Product Watch, offering advertisers a new way to reach highly valued in-market consumers - those TiVo subscribers who are actively looking for products - with advertising content and information. Some 70 advertisers and 100 leading brands have signed up at launch. TiVo subscribers will be able to create searches, including their favorite bra [...]
Posted: Monday, May 8th 2006
Verizon SuperPages, Google Partner for AdWords
Unable to keep up with demand for inventory on its own site, Verizon's SuperPages.com has reached an agreement with Google to sell AdWords pay-per-click advertising to its Internet yellow pages advertisers, reports ClickZ. The deal allows SuperPages to maintain its relationships with advertisers if, or until, it's able to create inventory; it has also hinted that it might establish similar deals with other search engines.
U [...]
Posted: Tuesday, March 28th 2006
BzzAgent Launches Word-of-Mouth Media Channel
Word-of-mouth marketing and media firm BzzAgent has launched a word-of-mouth media channel to enable advertising, marketing and public relations firms to purchase access to BzzAgent's community of some 130,000 consumer volunteers (buzz "agents") - as they would buy time on a broadcast network or space in a publication. Arnold will bec [...]
Posted: Monday, February 13th 2006
FeedBurner Launches RSS Ad Network
FeedBurner is expected to launch today a new RSS ad network that it's been testing for some nine months, reports ClickZ. The network will offer advertisers a choice of various categories: business, technology, current affairs, consumer electronics, entertainment and digital culture. The tech channel reaches 150,000 subscribers [...]
Posted: Monday, November 7th 2005
Glam Blog Network Launched
Recently launched media and e-commerce player Glam Media is expected to today unveil a fashion blog network that combines Glam.com and blog inventory and has so far signed up seven blogs - BagCrazy.blogspot.com, Coquette [...]
Posted: Wednesday, October 5th 2005
- Showing 1 - 19 of 19