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Adap.tv Unveils App Platform To Meld TV, Video Ad Sales

In what it calls a "First-of-its kind offering built for brand advertising," Adap.tv today introduced its new App Center for video advertising, which the compan  [...]
Posted: Wednesday, May 23rd 2012

Industry Buzz & Snippets: 12/04/09

Ad Campaigns: New Droid ad claims iPhone is clueless. Southwest Airlines tests Facebook video contest. Online Media: Google CEO deflects blame for news media woes. Google   [...]
Posted: Friday, December 4th 2009

Zappos 'Overlays' Interactive Video for Nike

Zappos is leveraging its recently announced partnership with Overlay.TV to produce interactive video ads for Nike products on its retail website. Though Zappos has hopes to deploy the technology across its entire site, Nike shoppers are the first to enjoy the benefits of the clickable videos, which are fully integrated with the site's   [...]
Posted: Monday, November 30th 2009

Comcast Media Pairs Yellow Pages, TV for Local Search

"Yellow Pages on TV," a new initiative from Comcast Media Center, has married two emerging ad trends: local search and interactive TV advertising. The offering will enable viewers of local and independent cable operators to search for local businesses with their digital remote. The service will link viewers to local businesses and give them opportunities to watch longer-form videos   [...]
Posted: Wednesday, November 11th 2009

Industry Buzz & Snippets: 10/30/09

Media News: Apple execs not happy about print ad market. comScore cuts cuts 8% Of Workforce. Marketing Strategies: Organized chaos: viral marketing,   [...]
Posted: Friday, October 30th 2009

ABC Turns Print Ads into Online Video Platforms

In an effort to draw more viewership to thriller FlashForward, ABC has begun incorporating codes into print ads promoting the show. When held up to a webcam, the codes deploy a 3-D ad for FlashForward on computer screens, including photos from the show. Each photo turns into extended episode clips when clicked on. "It appears to play right out of the ad," explained VP-Advertising/Marketing Darren Schillace of ABC Entertainment (  [...]
Posted: Friday, September 4th 2009

NewsGator Passes Million-Enterprise-User Milestone and Deepens Microsoft Relationship.

NewsGator reported that over one million paid business users now take advantage of its Social Sites enterprise social computing solutions. Social Sites helps a wide range of organizations harness the value of social networking, but the financial services, pharma/biotech, professional services, high-tech, and aerospace and defense industries have been the strongest adopters of the tech  [...]
Posted: Friday, July 31st 2009

1-800-Flowers Pings Facebook for eCommerce

1-800-Flowers.com has enabled registered fans of its Facebook page to order floral arrangements right on Facebook. Customers can shop 1-800-Flowers.com and execute transactions without leaving Facebook. Using technology from online ad network Alvenda, the site also lets users gain access to an online product assortment by clicking on a "shop" button. They can browse items, place them in a cart, select a delivery date, and send. Planned upgrades include birthday calendars and group gifting  [...]
Posted: Thursday, July 30th 2009

MicroHoo Expected to Ink Deal Today

Microsoft and Yahoo are expected to seal and internet search partnership later today, concluding a year and a half of torrid courting, according to people familiar with the matter (via The Wall Street Journal). Microsoft made an unsolicited, and unsuccessful, $47.5 billion bid for Yahoo in February 2008. A consolidation of both   [...]
Posted: Wednesday, July 29th 2009

Silverman Quits NBC, Joins Diller on Ambitious Production Venture

Ben Silverman is leaving his post as NBC Entertainment co-chairman come September, and will join Barry Diller of InterActive Corp. (IAC), parent company of Ask.com, to form a multi-platform production company. Marc Graboff, also co-chairman, will continue as chairman of NBC Entertainment and Universal Media Studios. He will report to Jeff Gaspin, former head of NBC cable unit and now-chairman of NBC Universal Television Entertainment,   [...]
Posted: Tuesday, July 28th 2009

EyeWonder Helps Fox, GE Pontwificate with Users

To promote Season One of "Dollhouse," out on DVD and Blu-ray on July 28, Fox Home Entertainment launched a rich media ad that streams Twitter tweets and enables users to engage in conversation through the ad itself. The unit was developed with help from EyeWonder and Moxie. It showcases tweets from the feed of Eliza Dushku, star of "Dollhouse," and encourages users to jump in by logging in with existing Twitter accounts. Submissions are manually screened, after which tweets are permitted t  [...]
Posted: Thursday, July 23rd 2009

Blockbuster Extends OnDemand to Samsung Devices

Consumer entertainment retailer Blockbuster Inc. is continuing the expansion of its digital media services by partnering with consumer electronics manufacturer Samsung. According to Dallas Business Journal, Blockbuster will deliver its OnDemand service through Samsung products including HDTVs and blu-ray players. Blockbuster OnDemand allows customers to directly rent and purch  [...]
Posted: Wednesday, July 15th 2009

Mediabrands, Microsoft Unveil Media Operations Management System

IPG's Mediabrands and Microsoft Advertising have created a system for managing media operations which the companies say will reinvent the way media is planned, purchased, measured, reported and optimized, MediaBuyerPlanner reports. The Media Operations Management System, or MOMS, automates the complexity of media buying, the companies   [...]
Posted: Wednesday, June 24th 2009

Veodia Snaps Up Screen Capture Startup

Enterprise video firm Veodia has purchased ScreenToaster, a web-based screen recording platform vendor based in Paris, France. ScreenToaster enables users to record the contents of their screens, then share and stream those videos in Flash format. The content can be embedded onto sites or sent via email. It launched in private beta eight months ago; the founders say it has enjoyed 40% month-to-month average user grow  [...]
Posted: Friday, June 19th 2009

LocaModa Weds iPhones to Times Square Spectacolor Board

Word game Jumbli, which connects audiences with thousands of place-based screens, including Clear Channel's Spectacolor Jumbotron in Times Square, can now be played via iPhones. The game, from LocaModa, has users build words from a screen of floating letters. Jumbli is displayed several times per hour on the Spectacolor screen; when Jumbli is live in Times Square, all plays made during that period are displayed in real-time,   [...]
Posted: Monday, June 15th 2009

Meebo Unifies SocNets, Content Sites on Engagement Platform

IM service aggregation site Meebo has launched "multi-network IM access," which enables users to unify other social graphs on its platform, including major social networks and gaming sites. A sharing interface also enables them to swap content with greater ease. "Content sites interested in increasing the volume of content sharing, but without their own social graph, can use the multi-network IM feature to expand their reach and drive social interactions," the company said. Mother-driven   [...]
Posted: Wednesday, June 10th 2009

Target Sweetens Up to DailyCandy

Discount retailer Target is entering a joint promotional partnership with online fashion/popular culture site DailyCandy.com. According to the Wall Street Journal (via RetailerDaily), Target will feature a section on its e-commerce site called "Red Hot Shop" with content from DailyCandy edito  [...]
Posted: Thursday, June 4th 2009

Yahoo to Bring Behavioral Targeting to Mobile

Yahoo has launched a new effort for Smart Ads, whereby it will partner with third-party ad technology firms to expand behavioral display ads to mobile. Partners already include Tumri and Teracent Corp. Smart Ads uses anonymous data from users' online activities and search queries to serve more targeted ads. According to Yahoo, the program yields double the average ROI of traditional banner ads -- with click-throu  [...]
Posted: Thursday, May 21st 2009

Yahoo Japan to Serve Ads to Passersby Based on Age, Gender

Yahoo Japan Corp. will begin distributing targeted content via electronic billboards in train stations and other facilities, based on who is walking past. The company is teaming with Comel Co., which installs and operates electronic billboards. Cameras mounted on Comel's billboards will photograph passersby. Characteristics such as sex and age will be determined using facial analysis technology from NEC Soft Ltd., according to the companies (  [...]
Posted: Friday, April 10th 2009

Disney Deals with Hulu for Distribution of ABC Content

Walt Disney is in negotiations with Fox and NBC to take an equity stake in Hulu.com. In exchange, Disney would get broader distribution of its ABC shows via the video site. Disney had focused, in the past, on drawing viewers to the ABC website - the first major broadcast net to offer prime time programming online - but has apparently decided that the site alone is not strong enough for it to compete successfully in the crowded marketplace,   [...]
Posted: Tuesday, March 31st 2009