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The Pros and Cons of Crowdsourcing a Marketing Campaign

Crowdsourcing is expected to be one of the top trends for marketers this year, according to the digital experts at Last Exit. The concept certainly resonates with cash strapped companies: tap an online community for ideas on how to advance a brand, or develop a product or, in many cases, both. However as the concept gains traction thanks to success stories - Netflix developed   [...]
Posted: Thursday, January 14th 2010

Local Search Directories Tap Twitter

IAC’s Citysearch announced a new integration with Twitter that enables local businesses to incorporate their existing Twitter presence - or create a new Twitter account - directly from their Citysearch business profile. The free feature, made available through Twitter’s new Sign-Up API, allows  [...]
Posted: Tuesday, December 8th 2009

Marketing Will Drive Content in AOL's Rebrand

Marketing-driven content will figure prominently in AOL's plans to re-establish itself as a premier online channel after Time Warner spins it off next month. The company's chief executive, Tim Armstrong, said that content is the one area on the web that hasn't seen its full potential. He therefore plans to significantly increase the amount of content AOL produces. The company currently employs 3,000 journalists, and that number is growing,   [...]
Posted: Tuesday, December 1st 2009

PR Firms Build New Tools for Social Monitoring, Metrics

While public relations practitioners have long been in the business of tracking media coverage for their clients, a growing number of firms are beefing up their digital media monitoring and measurement capabilities and developing new and innovative tools that bring together both traditional and social media content under one umbrella. The latest example of such an effort was announced earlier this month by Omnicom's Fleishman-Hillard, Inc., which  [...]
Posted: Thursday, November 19th 2009

Firms Poised to Pounce on Paid News

Though the majority of online news can still be accessed for free, a new crop of companies is springing up and preparing for the day when readers will have to pay for online content. Though pay-for-access may seem far off in a world where most news can still be found gratis, the experiment to migrate to paid content - pushed most famously by News Corp. CEO Rupert Murdoch - is clearly under way.   [...]
Posted: Thursday, November 19th 2009

New Apps Disable Texting while Driving

New applications and tech products are hitting the market that prevent teens - as well as adults - from distracted driving, and are being designed to disable the texting function of a cellphone while a car is in motion. Texting while driving has been identified in many high-profile studies as a leading cause of accidents and one that is equal in danger to driving while intoxicated. Increasingly,  [...]
Posted: Tuesday, November 17th 2009

Affiliates Ratchet Up Tech, Analytics

Several newly introduced applications promise to help affiliate marketers analyze their leads, track their site performance and close more deals. The tools - which incorporate more stepped-up technology and measurement than the industry uses now -  should provide a boost to this niche, which has been stymied by a lack of tech savvy and potentially helpful online ad strategies, w  [...]
Posted: Tuesday, November 17th 2009

Comcast Media Pairs Yellow Pages, TV for Local Search

"Yellow Pages on TV," a new initiative from Comcast Media Center, has married two emerging ad trends: local search and interactive TV advertising. The offering will enable viewers of local and independent cable operators to search for local businesses with their digital remote. The service will link viewers to local businesses and give them opportunities to watch longer-form videos   [...]
Posted: Wednesday, November 11th 2009

Online Ad Platform Snares Nielsen for Household-Level Targeting

Nielsen and DataLogix are working together to push household-level online ad targeting, using Nielsen’s PRIZM demographic and lifestyle data. The move, both companies say, will improve the ability of online advertisers to reach consumers most likely to buy their products and services. Quest for Household-Level Accuracy The combined effort represents the first time brand advertisers will be able to use Nielsen’s PRIZM segmentation at a household-level of accuracy in the  [...]
Posted: Tuesday, November 3rd 2009

Best Buy, iTunes Validate 'Over-the-Top' Model

A slew of so-called "over the top" services have been coming to market, catching the interest of both consumers and marketers. Today, one - and possibly two - new offerings joined the growing lineup: a tie up with Best Buy and Sonic Solutions and a rumored $30 per month TV subscription service from Apple's iTunes. These latest initiatives may represent the business model's best case for mainstream adoption given the companies behind them. Right now, as these new services roll out onto the int  [...]
Posted: Tuesday, November 3rd 2009

Tava Screens Grab Buyers at Retail POS

A Vancouver-based company is on track to introduce digital media screens in grocery stores and other retail chains that will get shoppers' attention using biometric technology. The screens, which will enable tava to target consumers at the point of sale with ads - and also will use sensors and biometric face readers to conduct market research -  is already in select Whole Foods stores, according to the vendor Tava Touchpoints. Now, the compan  [...]
Posted: Friday, October 30th 2009

Industry Buzz & Snippets: 10/28/09

Media Strategies: The WSJ's odd mobile application strategy. Disney offers iPhone app. Online Marketing Scams: Gawker   [...]
Posted: Wednesday, October 28th 2009

ABC Turns Print Ads into Online Video Platforms

In an effort to draw more viewership to thriller FlashForward, ABC has begun incorporating codes into print ads promoting the show. When held up to a webcam, the codes deploy a 3-D ad for FlashForward on computer screens, including photos from the show. Each photo turns into extended episode clips when clicked on. "It appears to play right out of the ad," explained VP-Advertising/Marketing Darren Schillace of ABC Entertainment (  [...]
Posted: Friday, September 4th 2009

Industry Buzz & Snippets: 8/7/09

Ad Networks and Analytics: E-mail expands growth by double digits, becomes fastest-growing DM segment. CBS upbeat on ad spend. Analysts cautious. Agencies and Marketing Execs: Publicis in lead to acquire   [...]
Posted: Friday, August 7th 2009

Canadian Telecoms Unite for Mobile Cash Exchange System

This week, Canada's three major wireless firms will unveil a service that enables people to exchange money via mobile. Bell Canada, Telus Corp and Rogers Communications united four years ago to form a jointly owned firm called EnStream LP, which now employs about 30 people in Toronto, in addition to outsourcing some customer service and development. The digital cash exchange platform is the first fruit of their labors. "The end vision is you can take your billfold or purse and stick it int  [...]
Posted: Monday, June 15th 2009

LocaModa Weds iPhones to Times Square Spectacolor Board

Word game Jumbli, which connects audiences with thousands of place-based screens, including Clear Channel's Spectacolor Jumbotron in Times Square, can now be played via iPhones. The game, from LocaModa, has users build words from a screen of floating letters. Jumbli is displayed several times per hour on the Spectacolor screen; when Jumbli is live in Times Square, all plays made during that period are displayed in real-time,   [...]
Posted: Monday, June 15th 2009

Yahoo Japan to Serve Ads to Passersby Based on Age, Gender

Yahoo Japan Corp. will begin distributing targeted content via electronic billboards in train stations and other facilities, based on who is walking past. The company is teaming with Comel Co., which installs and operates electronic billboards. Cameras mounted on Comel's billboards will photograph passersby. Characteristics such as sex and age will be determined using facial analysis technology from NEC Soft Ltd., according to the companies (  [...]
Posted: Friday, April 10th 2009

Sony Reader Signs Devil's Deal with Google Books

Sony and Google have reached a deal whereby Google will avail a half-million copyright-free books on Sony's own Reader device -- a rival to Amazon's Kindle e-book/blog/Wikipedia reader. Google has been scanning books from major universities and research libraries since 2004. At present, it is able to   [...]
Posted: Thursday, March 19th 2009

Concurrent-Running Apps on iPhone: Pros and Cons

Rising to the challenge proffered by rivals like Palm, whose iPhone-reminiscent Palm Pre lets users run apps concurrently, armchair speculators suggest Apple may develop similar technology for a future version of its mobile unit. The iPhone has been hailed as a boon to   [...]
Posted: Thursday, February 5th 2009

Affiliates: Commission, Product & Brand Most Crucial

The three most important things affiliates look at when deciding whether to join an affiliate program are the commission they will receive, the product being sold and the brand being promoted, according to a report from AffiliateBenchmarks, the affiliate research division of NETexponent, MarketingCharts   [...]
Posted: Thursday, November 20th 2008