Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]
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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
| Your current selection | AND | NOT |
|---|---|---|
| » ad buying & planning | 252 | 66 |
| » ad pricing | 14 | 304 |
| » ad selling | 136 | 182 |
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| » advertainment | 71 | 247 |
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| » best practices | 25 | 293 |
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| » branding | 85 | 233 |
| » broadband | 32 | 286 |
| » campaigns & creatives of note | 46 | 272 |
| » case studies | 5 | 313 |
| » computers & tech | 37 | 281 |
| » consumer packaged goods | 8 | 310 |
| » cross media | 60 | 258 |
| » deep coverage | 1 | 317 |
| » demographics | 27 | 291 |
| » direct marketing | 21 | 297 |
| » domain names | 52 | 266 |
| » don't believe the hype | 3 | 315 |
| » e-commerce | 34 | 284 |
| » email marketing | 4 | 314 |
| » entertainment | 99 | 219 |
| » Europe | 16 | 302 |
| » events | 1 | 317 |
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| » global | 3 | 315 |
| » How-to | 1 | 317 |
| » I-PR & business communications | 1 | 317 |
| » instant messaging marketing | 4 | 314 |
| » intrusive formats | 11 | 307 |
| » legal, government & regulation | 15 | 303 |
| » loyalty & retention | 15 | 303 |
| » major account moves | 18 | 300 |
| » major brands | 104 | 214 |
| » major players news | 159 | 159 |
| » measurement & analytics | 24 | 294 |
| » media convergence | 92 | 226 |
| » mobile marketing | 50 | 268 |
| » multi-channel marketing | 25 | 293 |
| » new and improved | 50 | 268 |
| » online ad market | 146 | 172 |
| » pearls of wisdom | 2 | 316 |
| » people | 9 | 309 |
| » personalization | 12 | 306 |
| » political parties & organizations | 4 | 314 |
| » privacy | 9 | 309 |
| » promotions | 10 | 308 |
| » publishing | 78 | 240 |
| » research & stats | 8 | 310 |
| » rich media | 74 | 244 |
| » search engine marketing | 49 | 269 |
| » sex sells | 1 | 317 |
| » signs of doom | 1 | 317 |
| » signs of recovery | 1 | 317 |
| » signs of what's to come | 119 | 199 |
| » small business | 9 | 309 |
| » spam & anti-spam | 1 | 317 |
| » syndication & RSS | 27 | 291 |
| » technical innovation | 24 | 294 |
| » telecom | 11 | 307 |
| » text ads | 46 | 272 |
| » tools & software | 64 | 254 |
| » top stories | 12 | 306 |
| » travel | 1 | 317 |
| » user experience | 61 | 257 |
| » Verticals & Sector | 1 | 317 |
| » viral marketing & social media | 24 | 294 |
| » weblog marketing | 13 | 305 |
| » women | 9 | 309 |
| » worst practices | 8 | 310 |
| » Youth | 28 | 290 |
Adap.tv Unveils App Platform To Meld TV, Video Ad Sales
In what it calls a "First-of-its kind offering built for brand advertising," Adap.tv today introduced its new App Center for video advertising, which the compan [...]
Posted: Wednesday, May 23rd 2012
Top News: HP Awards PC Business | AmEx Brand Innovation | Groupon Reports Profit | Millennial Media Doesn't | Google Ads Trump Facebook | Social Brand Blunders
Ad Technology:
Volvo Launches China's First RTB-based Advertising
DoubleClick co-founder targets publishers with content-meets-commerce service
Publishers [...]
Posted: Tuesday, May 15th 2012
Industry Buzz & News: 4/05/10
Ad Targeting:
Make friends and boost sales with a content marketing strategy.
Ad Technologies & Vendors:
YouTube's new look draws mostly cheers.
Sharp to [...]
Posted: Monday, April 5th 2010
Marketers Adopt Emerging Channels
More than eight in 10 marketers plan to leverage at least one emerging marketing channel in the next 12 months, according to [pdf] a new study from marketing technology provider Unica.
Almost Everyone Uses or Will Use Emerging Channels
The internet, combined with broad consumer adoption of mobile, social and rich media technologies, has set in motion a chain reaction in the fragmentation of media and the proliferation of market [...]
Posted: Friday, March 19th 2010
The Pros and Cons of Crowdsourcing a Marketing Campaign
Crowdsourcing is expected to be one of the top trends for marketers this year, according to the digital experts at Last Exit. The concept certainly resonates with cash strapped companies: tap an online community for ideas on how to advance a brand, or develop a product or, in many cases, both.
However as the concept gains traction thanks to success stories - Netflix developed [...]
Posted: Thursday, January 14th 2010
Industry Buzz & Snippets: 12/03/09
Ad Industry:
It's synergy time at Razorfish and Digitas.
Social Media:
Google experiments with public domain name system (DNS).
Google Friend Connect competes with Facebook Connect. [...]
Posted: Thursday, December 3rd 2009
Zappos 'Overlays' Interactive Video for Nike
Zappos is leveraging its recently announced partnership with Overlay.TV to produce interactive video ads for Nike products on its retail website.
Though Zappos has hopes to deploy the technology across its entire site, Nike shoppers are the first to enjoy the benefits of the clickable videos, which are fully integrated with the site's [...]
Posted: Monday, November 30th 2009
Affiliates Ratchet Up Tech, Analytics
Several newly introduced applications promise to help affiliate marketers analyze their leads, track their site performance and close more deals.
The tools - which incorporate more stepped-up technology and measurement than the industry uses now -Â should provide a boost to this niche, which has been stymied by a lack of tech savvy and potentially helpful online ad strategies, w [...]
Posted: Tuesday, November 17th 2009
Star Tribune, CarSoup.com Target Auto Ad Dollars
The Minneapolis Star Tribune is partnering with CarSoup.com to power the stagnant car-selling portion of the publication's website, StarTribune.com/cars. In exchange, the Star Tribune will become the local sales arm for CarSoup.com products and services in the Twin Cities metro area for both dealership and for-sale-by-owner advertising.
The partnership, which begins Dec. 1, 2009, will give visi [...]
Posted: Monday, November 16th 2009
Next-Gen Coupons: Hyper-Local, Mobile & Both
While customers like coupons and retailers like customers, everybody appears to like mobile technology. That's why campaigns that incorporate all three - in a variety of permutations - are becoming increasingly popular.
Among other twists, retailers have recently launched hyper-local mobile coupon campaigns that enable consumers to use coupons - sent to them on their cellphones - at the point of sale. This often makes for an easier purchase.
Hyper-Local
A mobile coupon [...]
Posted: Thursday, November 12th 2009
Industry Buzz & Snippets: 10/30/09
Media News:
Apple execs not happy about print ad market.
comScore cuts cuts 8% Of Workforce.
Marketing Strategies:
Organized chaos: viral marketing, [...]
Posted: Friday, October 30th 2009
Facebook Teams With Nielsen BrandLift For Ad Measurement
The result of a partnership between Facebook and Nielsen, Nielsen BrandLift is intended to help brands measure ads more effectively.
Nielsen and Facebook both get access to what is essentially a real-time focus group of 300 million users.
This allows them to be able to conduct surveys and solicit feedback on what works and what doesn’t more quickly.
For Fa [...]
Posted: Wednesday, September 23rd 2009
ABC Turns Print Ads into Online Video Platforms
In an effort to draw more viewership to thriller FlashForward, ABC has begun incorporating codes into print ads promoting the show.
When held up to a webcam, the codes deploy a 3-D ad for FlashForward on computer screens, including photos from the show. Each photo turns into extended episode clips when clicked on.
"It appears to play right out of the ad," explained VP-Advertising/Marketing Darren Schillace of ABC Entertainment ( [...]
Posted: Friday, September 4th 2009
Facebook Invites Charities into Experimental Gift Shop
At the Social Good Conference on Friday, marketing/outreach director Randi Zuckerberg announced Facebook would be opening its new "credits" platform to four non-profits: Project Red, Toms Shoes, Kiva and the Wold Wildlife Fund.
The non-profits add to the four online gift and greeting companies that were invited to try the platform last week: American Greetings Interactive, GreetBeatz, Someecards and Real Gifts.
"We are exploring ways for developers to use the Gift Shop to offer...virtual, [...]
Posted: Monday, August 31st 2009
One-Hit Video Wonders May Win Entry into YouTube Partnership Program
Google property YouTube is extending its YouTube Partnership Program to increase the likelihood ordinary users, and not just so-called "cewebrities" (online celebrities), can profit from high traffic to their videos.
Moving forward, proprietors of videos generating a plentitude of views may be offered invitations to monetize those videos in a revenue-sharing deal. Other factors include view count, compliance with YouTube's Terms of Service and whether or not the video has gone viral.
Eligi [...]
Posted: Wednesday, August 26th 2009
MicroHoo Expected to Ink Deal Today
Microsoft and Yahoo are expected to seal and internet search partnership later today, concluding a year and a half of torrid courting, according to people familiar with the matter (via The Wall Street Journal).
Microsoft made an unsolicited, and unsuccessful, $47.5 billion bid for Yahoo in February 2008. A consolidation of both [...]
Posted: Wednesday, July 29th 2009
Bing May Power Yahoo Search
As the two companies draw close to concluding a long, tumultuous courtship, word has it that Microsoft's Bing may, in the future, power Yahoo's search engine, Advertising Age reports.
The revenue share-based liaison would make Yahoo, the second most widely-used search engine in the United States, a more formidable competitor against Google, which [...]
Posted: Monday, July 27th 2009
Havas Liaises with Traffiq for Planning/Execution of Online Transactions
Havas Digital has partnered with Traffiq, the online advertising marketplace and management platform, to help buyers plan and execute ad transactions.
Traffiq offers a platform that lets media buyers plan, negotiate and buy directly from publishers. Havas Digital will use it to meet the buying, reporting, negotiation and campaign optimization needs of "blue chip" customers from its offices in New York, Boston and Chicago, according to the companies ( [...]
Posted: Wednesday, July 22nd 2009
Mediabrands, Microsoft Unveil Media Operations Management System
IPG's Mediabrands and Microsoft Advertising have created a system for managing media operations which the companies say will reinvent the way media is planned, purchased, measured, reported and optimized, MediaBuyerPlanner reports.
The Media Operations Management System, or MOMS, automates the complexity of media buying, the companies [...]
Posted: Wednesday, June 24th 2009
LocaModa Weds iPhones to Times Square Spectacolor Board
Word game Jumbli, which connects audiences with thousands of place-based screens, including Clear Channel's Spectacolor Jumbotron in Times Square, can now be played via iPhones.
The game, from LocaModa, has users build words from a screen of floating letters. Jumbli is displayed several times per hour on the Spectacolor screen; when Jumbli is live in Times Square, all plays made during that period are displayed in real-time, [...]
Posted: Monday, June 15th 2009