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Streaming Entertainment Skyrockets, Authentication On The Rise

Some compelling evidence for the value of in-stream and preroll marketing. Streaming entertainment is strongly on the rise, according to DEG: The Digital Entertainment Group. As Hollywood Reporter describes, consumer spending on home entertainment rose in Q1 by 2.5% to $4.45 billion—largely due to the strength of streaming video. Subscription streaming rose an est  [...]
Posted: Monday, April 30th 2012

Marketing Will Drive Content in AOL's Rebrand

Marketing-driven content will figure prominently in AOL's plans to re-establish itself as a premier online channel after Time Warner spins it off next month. The company's chief executive, Tim Armstrong, said that content is the one area on the web that hasn't seen its full potential. He therefore plans to significantly increase the amount of content AOL produces. The company currently employs 3,000 journalists, and that number is growing,   [...]
Posted: Tuesday, December 1st 2009

Star Tribune, CarSoup.com Target Auto Ad Dollars

The Minneapolis Star Tribune is partnering with CarSoup.com to power the stagnant car-selling portion of the publication's website, StarTribune.com/cars. In exchange, the Star Tribune will become the local sales arm for CarSoup.com products and services in the Twin Cities metro area for both dealership and for-sale-by-owner advertising. The partnership, which begins Dec. 1, 2009, will give visi  [...]
Posted: Monday, November 16th 2009

Industry Buzz & Snippets: 10/30/09

Media News: Apple execs not happy about print ad market. comScore cuts cuts 8% Of Workforce. Marketing Strategies: Organized chaos: viral marketing,   [...]
Posted: Friday, October 30th 2009

Indie Film 'Rage' to 'Premiere' on iPhones, iPods

In a decidedly more intensive way of marketing via mobile, indie movie Rage has partnered with Babelgum to arrange a film premiere on handsets. Babelgum will use its iPhone/iPod-ready mobile app to deploy one episode from the movie per day, starting September 21. The app costs nothing to download. Rage is positioned as a behind-the-scenes glimpse into a New York fashion show. The series of interviews appear casually recorded by a fan with a mobile phone over a period of seven days  [...]
Posted: Friday, September 4th 2009

Bing & Ping Connects Search to Socnets; Windows Live Ominously Omitted

Microsoft is now inviting Facebook fans to test a new program called Bing & Ping, which enables them to share their Bing search results with friends on various social networks, as well as email. Results include restaurant recommendations, local movie times, flight statuses and other means by which data has been terraced. "Say you use Bing's Instant Answers feature to check the score of the game, and you notice that your buddy's favorite team has just been beaten pretty handily," surmised N  [...]
Posted: Friday, September 4th 2009

ABC Turns Print Ads into Online Video Platforms

In an effort to draw more viewership to thriller FlashForward, ABC has begun incorporating codes into print ads promoting the show. When held up to a webcam, the codes deploy a 3-D ad for FlashForward on computer screens, including photos from the show. Each photo turns into extended episode clips when clicked on. "It appears to play right out of the ad," explained VP-Advertising/Marketing Darren Schillace of ABC Entertainment (  [...]
Posted: Friday, September 4th 2009

Microsoft and Nokia Plan Office Deal

In yet another high-profile deal, Microsoft announced a partnership whereby mobile giant Nokia will now carry Microsoft Office products on its handsets. For its part, Nokia loses a competitor. Until now, Microsoft's Windows Mobile operating system had the advantage of being the only platform to run Office products. This gives Microsoft and their planned release of Office 2010 a larger platform to expand across, whi  [...]
Posted: Wednesday, August 12th 2009

NewsGator Passes Million-Enterprise-User Milestone and Deepens Microsoft Relationship.

NewsGator reported that over one million paid business users now take advantage of its Social Sites enterprise social computing solutions. Social Sites helps a wide range of organizations harness the value of social networking, but the financial services, pharma/biotech, professional services, high-tech, and aerospace and defense industries have been the strongest adopters of the tech  [...]
Posted: Friday, July 31st 2009

MicroHoo Expected to Ink Deal Today

Microsoft and Yahoo are expected to seal and internet search partnership later today, concluding a year and a half of torrid courting, according to people familiar with the matter (via The Wall Street Journal). Microsoft made an unsolicited, and unsuccessful, $47.5 billion bid for Yahoo in February 2008. A consolidation of both   [...]
Posted: Wednesday, July 29th 2009

Amazon Envelops Zappos into Gaping Maw

In a swoop that marks the largest acquisition in its 14-year history, Amazon is purchasing online shoe retailer Zappos.com for $847 million in cash and stock. Amazon is best-known for successfully peddling books, DVDs and electronics, but it does have an apparel section. Some years ago, it attempted to compete directly with Zappos in footwear with the launch of Endless.com, which has seen limited success, re  [...]
Posted: Thursday, July 23rd 2009

Barnes & Noble Embarks on E-Book Adventure

Book retailer Barnes & Noble, Inc. is expanding its e-book program with the launch of an e-bookstore and proprietary Palm OS-based eReader e-book device. Barnes & Noble calls the new e-bookstore the "first phase" of its digital strategy, Retailer Daily   [...]
Posted: Thursday, July 23rd 2009

Microsoft, Yahoo Could Finalize Deal within Week

The fire's been rekindled between Microsoft and Yahoo, according to Kara Swisher at All Things D, which says talks between the companies are "down to the short strokes," as quoted by one person "close" to the situation. Microsoft made an unsolicited $47.5 billion bi  [...]
Posted: Monday, July 20th 2009

Blockbuster Extends OnDemand to Samsung Devices

Consumer entertainment retailer Blockbuster Inc. is continuing the expansion of its digital media services by partnering with consumer electronics manufacturer Samsung. According to Dallas Business Journal, Blockbuster will deliver its OnDemand service through Samsung products including HDTVs and blu-ray players. Blockbuster OnDemand allows customers to directly rent and purch  [...]
Posted: Wednesday, July 15th 2009

Royalty-Sharing Deal Tosses Lifeboat to Internet Radio

SoundExchange, a nonprofit that collects royalty fees for copyright owners from digital radio services, reached an agreement with several pure-play webcasters that is an alternative to the unpopular rates established by the Copyright Royalty Board in 2007, MediaBuyerPlanner reports  [...]
Posted: Thursday, July 9th 2009

Borders UK Connects Singles in Matchmaking Game

With its new Happily Ever After online dating service, Borders UK demonstrates book retailers using the internet to reach out to customers in non-traditional ways is not just a US phenomenon. Borders UK, which Risk Capital Partners acquired from US book retailer Borders Group, Inc. in 2007 and which now operates as an independent, privately-held company, runs Happily Ever After, a service for single customers looking to meet other singles with an interest in books.   [...]
Posted: Monday, July 6th 2009

Mediabrands, Microsoft Unveil Media Operations Management System

IPG's Mediabrands and Microsoft Advertising have created a system for managing media operations which the companies say will reinvent the way media is planned, purchased, measured, reported and optimized, MediaBuyerPlanner reports. The Media Operations Management System, or MOMS, automates the complexity of media buying, the companies   [...]
Posted: Wednesday, June 24th 2009

Nielsen, Digimarc Plan Platform-Agnostic Video Tracking; Mull Video Commerce Opps

Metrics leader Nielsen has announced plans to track how users watch -- and possibly spread -- video across all platforms, including "enhanced" TV, online and mobile, MediaPost reports. The offering is the natural result of an existing relationship between Nielsen and copyright production firm Digimarc, with which it has worked since 2007. Digimarc possesses patents that let content developers digitally  [...]
Posted: Tuesday, June 16th 2009

LocaModa Weds iPhones to Times Square Spectacolor Board

Word game Jumbli, which connects audiences with thousands of place-based screens, including Clear Channel's Spectacolor Jumbotron in Times Square, can now be played via iPhones. The game, from LocaModa, has users build words from a screen of floating letters. Jumbli is displayed several times per hour on the Spectacolor screen; when Jumbli is live in Times Square, all plays made during that period are displayed in real-time,   [...]
Posted: Monday, June 15th 2009

CBS Taps Ustream to Simulcast Newscasts, Live Reports

Hoping to garner the loyalty of audiences more accustomed to consuming news online than on TV, CBS News is partnering with Ustream to stream newscasts and live reports over the 'net, including (often-unfiltered) conferences and speeches. Ustream will also air the "CBS Evening News with Katie Couric." The online video site doesn't just syndicate streams and shows; it enables users to chat live alongside the coverage and embed video players onto their own pages. CBSNews.com already hosts a n  [...]
Posted: Wednesday, June 3rd 2009