Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]
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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
| Your current selection | AND | NOT |
|---|---|---|
| » ad buying & planning | 280 | 273 |
| » ad pricing | 14 | 539 |
| » ad selling | 173 | 380 |
| » ad targeting | 140 | 413 |
| » ad technologies & vendors | 159 | 394 |
| » advertainment | 68 | 485 |
| » affiliate marketing | 8 | 545 |
| » agencies & ad departments | 43 | 510 |
| » alternative marketing | 136 | 417 |
| » Asia/Pacific | 19 | 534 |
| » automotive | 11 | 542 |
| » b2b | 25 | 528 |
| » best practices | 38 | 515 |
| » biz buzz | 359 | 194 |
| » branding | 96 | 457 |
| » broadband | 106 | 447 |
| » campaigns & creatives of note | 52 | 501 |
| » case studies | 2 | 551 |
| » computers & tech | 77 | 476 |
| » consumer packaged goods | 10 | 543 |
| » CRM | 2 | 551 |
| » cross media | 107 | 446 |
| » demographics | 51 | 502 |
| » direct marketing | 37 | 516 |
| » domain names | 63 | 490 |
| » don't believe the hype | 9 | 544 |
| » e-commerce | 86 | 467 |
| » email marketing | 6 | 547 |
| » entertainment | 237 | 316 |
| » Europe | 36 | 517 |
| » events | 7 | 546 |
| » finance | 9 | 544 |
| » global | 14 | 539 |
| » healthcare | 4 | 549 |
| » I-PR & business communications | 4 | 549 |
| » instant messaging marketing | 5 | 548 |
| » intrusive formats | 7 | 546 |
| » Latin America | 5 | 548 |
| » legal, government & regulation | 34 | 519 |
| » loyalty & retention | 26 | 527 |
| » major account moves | 27 | 526 |
| » major brands | 208 | 345 |
| » Marketing | 1 | 552 |
| » measurement & analytics | 25 | 528 |
| » media convergence | 186 | 367 |
| » minorities | 2 | 551 |
| » mobile marketing | 67 | 486 |
| » multi-channel marketing | 25 | 528 |
| » new and improved | 73 | 480 |
| » nonsense & parodies | 3 | 550 |
| » online ad market | 155 | 398 |
| » pearls of wisdom | 2 | 551 |
| » people | 30 | 523 |
| » personalization | 15 | 538 |
| » political parties & organizations | 5 | 548 |
| » privacy | 5 | 548 |
| » promotions | 29 | 524 |
| » publishing | 159 | 394 |
| » real estate | 1 | 552 |
| » research & stats | 19 | 534 |
| » rich media | 84 | 469 |
| » search engine marketing | 91 | 462 |
| » signs of doom | 12 | 541 |
| » signs of recovery | 5 | 548 |
| » signs of what's to come | 233 | 320 |
| » small business | 17 | 536 |
| » spam & anti-spam | 3 | 550 |
| » Spanish-speaking | 2 | 551 |
| » syndication & RSS | 32 | 521 |
| » technical innovation | 29 | 524 |
| » telecom | 23 | 530 |
| » text ads | 45 | 508 |
| » tools & software | 118 | 435 |
| » top stories | 32 | 521 |
| » travel | 5 | 548 |
| » user experience | 115 | 438 |
| » viral marketing & social media | 36 | 517 |
| » weblog marketing | 23 | 530 |
| » women | 13 | 540 |
| » worst practices | 14 | 539 |
| » Youth | 37 | 516 |
Adap.tv Unveils App Platform To Meld TV, Video Ad Sales
In what it calls a "First-of-its kind offering built for brand advertising," Adap.tv today introduced its new App Center for video advertising, which the compan [...]
Posted: Wednesday, May 23rd 2012
Spotify Pens Global Promotional Deal With Coca-Cola
It is official: Music-streaming service Spotify has signed a strategic partnership with Coca-Cola. Spotify will provide a brand app for the beverage giant inside the Spotify desktop app, alongside brand apps for AT&T, McDonelds, Intel and Reebok. In return, Coca-Cola will feature Spotify as the centerpiece of its "Year of Music" campaign in 2013.
The announcement broke on Ad Age, which repo [...]
Posted: Wednesday, April 18th 2012
Industry Buzz & Snippets: 12/03/09
Ad Industry:
It's synergy time at Razorfish and Digitas.
Social Media:
Google experiments with public domain name system (DNS).
Google Friend Connect competes with Facebook Connect. [...]
Posted: Thursday, December 3rd 2009
Marketing Will Drive Content in AOL's Rebrand
Marketing-driven content will figure prominently in AOL's plans to re-establish itself as a premier online channel after Time Warner spins it off next month.
The company's chief executive, Tim Armstrong, said that content is the one area on the web that hasn't seen its full potential. He therefore plans to significantly increase the amount of content AOL produces. The company currently employs 3,000 journalists, and that number is growing, [...]
Posted: Tuesday, December 1st 2009
PR Firms Build New Tools for Social Monitoring, Metrics
While public relations practitioners have long been in the business of tracking media coverage for their clients, a growing number of firms are beefing up their digital media monitoring and measurement capabilities and developing new and innovative tools that bring together both traditional and social media content under one umbrella.
The latest example of such an effort was announced earlier this month by Omnicom's Fleishman-Hillard, Inc., which [...]
Posted: Thursday, November 19th 2009
Star Tribune, CarSoup.com Target Auto Ad Dollars
The Minneapolis Star Tribune is partnering with CarSoup.com to power the stagnant car-selling portion of the publication's website, StarTribune.com/cars. In exchange, the Star Tribune will become the local sales arm for CarSoup.com products and services in the Twin Cities metro area for both dealership and for-sale-by-owner advertising.
The partnership, which begins Dec. 1, 2009, will give visi [...]
Posted: Monday, November 16th 2009
Search Giants Gift Wi-Fi to Holiday Travelers
Earlier this week, Google announced that it is partnering with airports and their wireless internet providers in major US markets to offer free Wi-Fi at 47 airports this holiday season.
The news comes as Google’s two major online search competitors, Microsoft’s Bing and Yahoo, also introduced free Wi-Fi promotions at various airports, hotels, and travel destinations across the country. Pre [...]
Posted: Friday, November 13th 2009
Comcast Media Pairs Yellow Pages, TV for Local Search
"Yellow Pages on TV," a new initiative from Comcast Media Center, has married two emerging ad trends: local search and interactive TV advertising. The offering will enable viewers of local and independent cable operators to search for local businesses with their digital remote.
The service will link viewers to local businesses and give them opportunities to watch longer-form videos [...]
Posted: Wednesday, November 11th 2009
Best Buy, iTunes Validate 'Over-the-Top' Model
A slew of so-called "over the top" services have been coming to market, catching the interest of both consumers and marketers. Today, one - and possibly two - new offerings joined the growing lineup: a tie up with Best Buy and Sonic Solutions and a rumored $30 per month TV subscription service from Apple's iTunes.
These latest initiatives may represent the business model's best case for mainstream adoption given the companies behind them. Right now, as these new services roll out onto the int [...]
Posted: Tuesday, November 3rd 2009
'TV Everywhere' Could Lock Out 7.7M Online Viewers
A new report from media researcher Interpret indicates that if cable operators are successful with their "TV Everywhere" push, it could leave 7.7 million viewers unable to access TV programs online.
TV Everywhere is an initiative under way by Time Warner and Comcast to make cable TV content available across all devices to cable subscribers. If successful, it c [...]
Posted: Monday, November 2nd 2009
Industry Buzz & Snippets: 10/30/09
Media News:
Apple execs not happy about print ad market.
comScore cuts cuts 8% Of Workforce.
Marketing Strategies:
Organized chaos: viral marketing, [...]
Posted: Friday, October 30th 2009
Yahoo, Microsoft Miss Deal Deadline
Marketers waiting to cash in on the Yahoo-Microsoft tie-up will need to wait a bit longer: The two companies missed a self-imposed Oct. 27 deadline to finalize details for the search and advertising deal they announced this summer.
Though no new timeline was given, the missed deadline may simply be because of the complex nature of the deal and the tremendous amount of paperwork that it requires.
[...]
Posted: Thursday, October 29th 2009
Bing & Ping Connects Search to Socnets; Windows Live Ominously Omitted
Microsoft is now inviting Facebook fans to test a new program called Bing & Ping, which enables them to share their Bing search results with friends on various social networks, as well as email.
Results include restaurant recommendations, local movie times, flight statuses and other means by which data has been terraced.
"Say you use Bing's Instant Answers feature to check the score of the game, and you notice that your buddy's favorite team has just been beaten pretty handily," surmised N [...]
Posted: Friday, September 4th 2009
Facebook Invites Charities into Experimental Gift Shop
At the Social Good Conference on Friday, marketing/outreach director Randi Zuckerberg announced Facebook would be opening its new "credits" platform to four non-profits: Project Red, Toms Shoes, Kiva and the Wold Wildlife Fund.
The non-profits add to the four online gift and greeting companies that were invited to try the platform last week: American Greetings Interactive, GreetBeatz, Someecards and Real Gifts.
"We are exploring ways for developers to use the Gift Shop to offer...virtual, [...]
Posted: Monday, August 31st 2009
Time Warner, Nielsen Sign 'Unprecedented' Seven-Year Deal
Time Warner has signed a seven-year deal with Nielsen for measurement and research across TV, online and mobile, for all of Time Warner's business units, including Turner Broadcasting, the CW, HBO, Warner Brothers Domestic TV Distribution, and Time Inc.
The companies say the deal, which includes national and local TV ratings, online and mobile measurement, segmentation and target [...]
Posted: Thursday, August 20th 2009
Industry Buzz & Snippets: 8/7/09
Ad Networks and Analytics:
E-mail expands growth by double digits, becomes fastest-growing DM segment.
CBS upbeat on ad spend. Analysts cautious.
Agencies and Marketing Execs:
Publicis in lead to acquire [...]
Posted: Friday, August 7th 2009
Steve Ballmer defends Microsoft’s Yahoo deal.
With a market reaction that’s surprising to Steve Ballmer, the Microsoft CEO says people don’t understand the long-term benefit of the deal.
Viewing it as a “win-win,†investors looked at it for 18 months but still apparently fail to see what Ballmer does. According to the structure of the deal, Yahoo stands to get 88 percent of all search revenue from ad sales on their sites.
For its part, Microsoft won’t be making a killing in that regard. One figure even had them losing $300 m [...]
Posted: Friday, July 31st 2009
MicroHoo Seals the Deal Everyone Expected
As forecast in the days prior, Microsoft and Yahoo announced a deal in which Yahoo will incorporate Microsoft's Bing technology as its default search engine, giving the pair almost 30% market share in US searches. (Google holds 65%, comScore reports.)
But even as Yahoo drops search, it will take over pay-per-click search advertising for both companies, granting it access to a broader database through which t [...]
Posted: Thursday, July 30th 2009
MicroHoo Expected to Ink Deal Today
Microsoft and Yahoo are expected to seal and internet search partnership later today, concluding a year and a half of torrid courting, according to people familiar with the matter (via The Wall Street Journal).
Microsoft made an unsolicited, and unsuccessful, $47.5 billion bid for Yahoo in February 2008. A consolidation of both [...]
Posted: Wednesday, July 29th 2009
Google TV Ads, Visible World Team for Addressable Advertising
Yet another deal in the drive to offer addressable television advertising to marketers has been announced. Google TV Ads will team with Visible World, whose software allows advertisers to change ads depending on demographics, offering an ad for a minivan to households with children, for example, and sedan ad to households without children.
Viacom, Time Warner and WPP are investors in Visible World, the Wall Street Journal repor [...]
Posted: Wednesday, July 29th 2009