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Google: Checkout Icon Increases Ad Click-Thru 10%

On its Google Checkout page, Google claims a "Checkout" icon can increase ad click-through by 10%. (At least one client, Fred Lerner of e-commerce network Ritz Interactive, claims the Checkout icon increased clickthroughs by 23%.) What's more, Google Checkout users purportedly convert 40% more than shoppers that haven't used Checkout in the past. Google Checkout  [...]
Posted: Wednesday, January 7th 2009

Resellers Give Vendors Poor Marks on Leads, Marketing Campaign Effectiveness

Despite billions of dollars spent on lead-generation programs and branding campaigns, a significant portion of these expenditures are not driving channel performance or product sell-through, the CMO Council reports, citing its Channel Performance Outlook Study, writes M  [...]
Posted: Monday, April 7th 2008

Spirit Airlines Give Miles Away for Online Mall Purchases

Spirit Airlines has added the Free Spirit Mall to its loyalty program. The shopping site is accessible through the Spirit homepage and features products from over 450 merchants, including Apple, Barnes & Noble and Lands' End. Members earn discounts and mileage rewards by shopping at the mall. To promote the mall's opening, Spirit is holding a "Quarter-Million Mile Giveaway," giving shoppers 100 bonus miles with their first $100 purchase. Without a big ad budget, the airline's marketing   [...]
Posted: Thursday, March 13th 2008

Manufacturers Partner with Kroger for Mobile Coupons

Five of the largest consumer-packaged goods companies are partnering with supermarket chain Kroger to test coupon delivery on mobile devices, reports Advertising Age. Kroger teamed with Procter & Gamble, Clorox, Del Monte, General Mills and Kimberly-Clark to try recapturing consumers that no longer clip coupons out of newspapers. Users must download an application called Cellfire to their devices. The app reflects deals on of  [...]
Posted: Monday, March 10th 2008

Record Industry Goes All Amazon on Apple for Super Bowl Promo

The 2004 Super Bowl was highlighted by Pepsi's giveaway of a million songs via Apple's iTunes. But in a sign of the growing hostility between the record industry and Apple, Pepsi this time will be giving away not a milllion but a billion songs - via Amazon. According to The New York Times, r  [...]
Posted: Tuesday, January 15th 2008

Amazon Scores Coup with DRM-free Sony MP3 Catalog

Sony BMG has announced that songs from its library will be available as DRM-free MP3s through Amazon.com, reports Variety. Sony becomes the fourth of the four major record labels to join Amazon's MP3 store. Tracks from the label will be offered without rights-management encoding, making them playable on just about any portable music player. Sony just   [...]
Posted: Friday, January 11th 2008

Land Rover, AdMob Connect with Big Spenders on iPhone

For high net worth customers, Land Rover partnered with AdMob. Its resulting campaign targeted smartphone users and took advantage of AdMob's new ad unit, exclusive to the iPhone (see video), which has a store-locator in the banner itself. Of those who clicked on the Land Rover mobile ad, 23 percent of customers responded to at least one call-to-action on the landing page: 88 percent watched the video, 9 percent enter  [...]
Posted: Tuesday, December 4th 2007

Despite FTC Flak, Forbes Experiments with Lead Gen

Though online lead generation's suffered some bad press -- with some companies in the sector tempting consumers with empty promises of free iPods -- publishers aren't turning their backs on the tactic just yet. Forbes.com signed a deal with lead gen service   [...]
Posted: Thursday, November 1st 2007

Microsoft Selects Datran for Email Marketing; Collaborates on New Inventory System

Microsoft has selected Datran Media to handle its email marketing worldwide. The tech giant will use Datran's StormPost platform to handle communication efforts. It will start by using StormPost for upcoming Hotmail offers and newsletters, according to DM News. The two also collaborated on building an email inventory management system that allow  [...]
Posted: Tuesday, September 18th 2007

Tradeshows Rely on Online Advertising, Partnership Marketing

Online registration and online housing information are the most popular functions used by tradeshow attendees - as well as exhibitors - through the websites of event producers, according to preliminary results from a recent "Tradeshow Industry Outlook" study, writes MarketingCharts. Reviewing interactive floor plans is the third most-utilized website function   [...]
Posted: Thursday, July 19th 2007

EMI, Snocap Shake on Artist-Direct Sales

Music label EMI will partner with distribution company Snocap to allow artists to sell music directly from their own sites, reports Forbes. Snocap is the newest venture from Napster creator Shawn Fanning. Designed to let artists set up their own digital music storefronts, it allows the e-commerce transaction to take place right on an artist's page without redirecting to a third-party site. EMI artists that w  [...]
Posted: Monday, July 2nd 2007

Disney to Debut Interactive VOD Channels

Later this month Disney will debut an interactive video-on-demand channel that highlights their theme parks and travel businesses, reports The Associated Press. The new channel will broadcast VOD content on Disney theme parts and such. Viewers using Time Warner cable service will be able to request more information on the destinations being shown using their remote contro  [...]
Posted: Wednesday, May 16th 2007

Threads Surpass Chips with Record Revenue Figures

In 2006 e-commerce made history with $18.3 billion in revenue, bringing online clothing sales, tallying in at $17.2 billion in the U.S., beyond those of computer hardware and software, reports The New York Times. Fashion is a notoriously difficult online category as most products need to be tried on before purchase. But bet  [...]
Posted: Tuesday, May 15th 2007

PennySaver Coupons Come to Google Maps

Users of Google Maps will soon see PennySaver coupons when looking for local businesses, reports ClickZ.  PennySaver owner Harte-Hanks will provide information on local businesses to Google for inclusion in local search results. This deal does not involve payments on either side, either by Google or Harte-Hanks. Instead they're simply hoping that the additional information is us  [...]
Posted: Thursday, April 19th 2007

Music Labels Want Subscription iTunes Service

Once again unhappy with the amount of revenue they're bringing in, the major music labels are asking Apple to adopt a subscription model for iTunes, reports the Financial Times. Such a model, which would have users paying regular minimum fee in addition to paying per download, would give the labels some guaranteed income. The labels are coming off yet another year of continuing declines in compact  [...]
Posted: Friday, April 13th 2007

Google Website Optimizer Gets 'Trusted Consultants'

On the heels of announcing the availability of its Website Optimizer, Google has named several firms as "trusted consultants" to help companies use the tool, reports ClickZ. Five companies have been tapped by Google as "trusted consultants": FutureNow, Optimost, EpikOne, ROI Revolution and SiteTuners. Companies that aren't familiar with multi-variate testing ca  [...]
Posted: Thursday, April 5th 2007

Sonopia Allows Brands to Become Mobile Operators

Mobile Virtual Network Operators (MVNOs), such as Amp'd, Boost and Virgin Mobile, have been gaining steam, and now Sonopia, a two-year-old company allows anyone, including marketers, to create their own mobile company, reports VentureBeat (  [...]
Posted: Thursday, April 5th 2007

Starz Sues Disney over Movie Downloads

Claiming Disney allowed its movies to be sold on other services during an exclusive deal with Starz, the Liberty Media property has sued Disney, reports CNET. The apple of contention is a 2005 agreement between the two parties that made Disney movies available for online sale exclusively through Starz. Disney has violated that deal, according to Liberty Media Holdings, by making the mov  [...]
Posted: Friday, March 23rd 2007

Borders Turns the Page, Dumps Amazon

Borders announced it would stop using Amazon as its e-commerce site in 2008. The company plans to develop and launch its own e-commerce arm early next year. In addition to the new site, Borders plans to install more interactive and web-enabled computer stations, or "digital media centers," in its 1,200+ stores, Internet Retailer reports. The bookseller also plans to make  [...]
Posted: Friday, March 23rd 2007

Yahoo Partners with Microsoft for Mobile Service

In a deal designed to expand the reach of its "Go for Mobile 2.0" service, Yahoo has signed a deal with Microsoft that will make its offering compatible with significantly more devices, according to MediaWeek. Go for Mobile 2.0 is a Yahoo initiative to bring most of its web services to mobile users. The partnership will allow that servic  [...]
Posted: Friday, March 9th 2007