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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
| Your current selection | AND | NOT |
|---|---|---|
| » ad buying & planning | 24 | 12 |
| » ad pricing | 5 | 31 |
| » ad selling | 17 | 19 |
| » ad targeting | 11 | 25 |
| » ad technologies & vendors | 12 | 24 |
| » advertainment | 1 | 35 |
| » agencies & ad departments | 8 | 28 |
| » alternative marketing | 5 | 31 |
| » automotive | 2 | 34 |
| » b2b | 3 | 33 |
| » best practices | 4 | 32 |
| » biz buzz | 30 | 6 |
| » branding | 5 | 31 |
| » broadband | 8 | 28 |
| » campaigns & creatives of note | 5 | 31 |
| » case studies | 1 | 35 |
| » computers & tech | 8 | 28 |
| » cross media | 6 | 30 |
| » deep coverage | 1 | 35 |
| » demographics | 1 | 35 |
| » direct marketing | 2 | 34 |
| » domain names | 1 | 35 |
| » e-commerce | 6 | 30 |
| » email marketing | 2 | 34 |
| » entertainment | 10 | 26 |
| » finance | 1 | 35 |
| » instant messaging marketing | 1 | 35 |
| » intrusive formats | 1 | 35 |
| » loyalty & retention | 1 | 35 |
| » major account moves | 1 | 35 |
| » major brands | 6 | 30 |
| » major players news | 32 | 4 |
| » Marketing | 1 | 35 |
| » measurement & analytics | 2 | 34 |
| » media convergence | 11 | 25 |
| » mobile marketing | 4 | 32 |
| » new and improved | 3 | 33 |
| » online ad market | 9 | 27 |
| » personalization | 1 | 35 |
| » privacy | 1 | 35 |
| » promotions | 6 | 30 |
| » publishing | 9 | 27 |
| » research & stats | 4 | 32 |
| » rich media | 6 | 30 |
| » search engine marketing | 11 | 25 |
| » signs of what's to come | 17 | 19 |
| » small business | 2 | 34 |
| » syndication & RSS | 2 | 34 |
| » technical innovation | 4 | 32 |
| » telecom | 4 | 32 |
| » text ads | 7 | 29 |
| » tools & software | 10 | 26 |
| » travel | 1 | 35 |
| » weblog marketing | 6 | 30 |
| » women | 1 | 35 |
| » worst practices | 2 | 34 |
| » Youth | 1 | 35 |
Industry Buzz & Snippets: 8/7/09
Ad Networks and Analytics:
E-mail expands growth by double digits, becomes fastest-growing DM segment.
CBS upbeat on ad spend. Analysts cautious.
Agencies and Marketing Execs:
Publicis in lead to acquire [...]
Posted: Friday, August 7th 2009
Microsoft Loses Cool, Gives Yahoo Three-Week Ultimatum
Microsoft has sent Yahoo a letter stating it has three weeks to move on its $44.6 billion buyout offer.
If the companies fail to form a pact by then, "we will be compelled to take our case directly to your shareholders, including the initiation of a proxy contest to elect an alternative slate of directors," wrote CEO Steve Ballmer of Microsoft.
90 percent of Yahoo's shareholders are [...]
Posted: Monday, April 7th 2008
aQuantive Acquisition Makes Microsoft Buyer & Seller
The acquisition of aQuantive will give Microsoft a boost in metrics and prepare them for the future of advertising, according to Martin Laetsch, senior director of search strategy at SEMDirector, in an email correspondence.
Laetsch calls Microsoft's acquisition a reaction to the Google/Doubleclick deal, and the reason they didn't [...]
Posted: Monday, May 21st 2007
Wal-Mart, Apple Considering Digital Download Deal
After months of pressuring movie studios not to partner with Apple to make movies available for download via iTunes, Wal-Mart itself may be ready to partner with Apple over movie, music, and TV show downloads.
Apple and Wal-Mart are considering an alliance that would allow consumers to purchase a digital download "coupon" that would let consumers download movies, music, and TV shows, with Apple paying Wal-Mart a portion of the proceeds, Variety [...]
Posted: Tuesday, October 3rd 2006
MSN, SuperPages.com Partner for Local Ads
MSN'S local search began on Thursday to include three Verizon SuperPages.com local ads - a mix of pay-per-click, pay-per-call, and fixed-rate - for every search results page, reports MediaPost. The ads are sold by Verizon's local sales teams. The ad unit in which the SuperPages ads appear is at the top of the MSN Local Search results pages. The ads are from SuperPages.com's list of local adver [...]
Posted: Friday, January 13th 2006
BK Signals Super Bowl Return with Texting Campaign
Burger King is marking its return to Super Bowl advertising with a text-messaging campaign - "Text to Score," conducted in conjunction with Sprint - reports AdWeek. Starting today (Monday), Burger King customers will have a chance to enter a sweepstakes to win a trip to the Super Bowl (Dec. 5, in Detroit) by texting codes found on BK Chicken Fries containers. Burger King will give away 20 trips fo [...]
Posted: Monday, January 9th 2006
Intel, AOL Partner to Bring the Web to TV
AOL and Intel have partnered to market Intel's new Viiv technology, which is designed to bring internet content into both the living rooms and mobile l [...]
Posted: Friday, January 6th 2006
YellowPages.com, Yahoo in Ad Partnership
YellowPages.com advertisers' listings will appear on Yahoo Local and Yellow Pages, and will be identified as sponsored listings, the companies are expected to announce today, writes ClickZ. The financial terms of the distribution deal were not announced. "Yahoo's large and loyal user base, as well as a strong brand as a leading internet company, brings significant value and benefit to YellowPages.com advertisers," said Charles Stubbs, [...]
Posted: Friday, January 6th 2006
'Google Pack' Bundle to Include Firefox, Other Goodies
In yet another shot across Microsoft's bow, Google is expected to announce today the release of Google Pack, a software bundle that includes not only Google goodies but also the Firefox browser, open-source instant message product Trillian, Norton AntiVirus, and RealPlayer, writes MediaPost. Also included in the bundle are Google Desktop Search, Google Earth, Picasa, Google Talk, and the Googl [...]
Posted: Friday, January 6th 2006
Starz Movies Come to PCs, Portable Video Players
Starz Entertainment Group is launching a service, dubbed Vongo, to allow downloading of movies from the internet for viewing on computers, handheld video players and TVs for a subscription fee of $9.95 per month, writes the New York [...]
Posted: Tuesday, January 3rd 2006
Dentsu Invests in Opt for Online Advertising
Japan's largest advertising agency, Dentsu, said last week it plans to invest 17.5 billion yen in Opt, Japan's second-largest online advertising agency, to collaborate in the internet advertising business, writes Kyodo News. Dentsu's stake in Opt could eventually reach 16.6 percent within two years, according to the terms of the agreement. Dentsu is reportedly the fifth-largest advertising group in the world with more than 6,000 domestic and [...]
Posted: Monday, December 26th 2005
Microsoft Seeks Deal to Rival Google-AOL Pact
Microsoft is most certainly thinking of ways to jump back into the game after having lost out to Google in the AOL deal, and rumors are already emerging that something may already be in the works. Pcadvisor (U.K.) reports that Microsoft could be planning a partnership to rival Google's with AOL, according to a blog posting b [...]
Posted: Friday, December 23rd 2005
Microsoft Out, AOL Stake Goes to Google for $1B
AOL parent Time Warner is tomorrow expected to announce that it will expand its three-year-old search partnership with Google, which is expected to pay a whopping $1 billion for a 5 percent stake in AOL in a deal that will, inter alia, increase advertising opportunities for AOL on Google sites, [...]
Posted: Monday, December 19th 2005
IAB Developing New Standards for Measuring Traffic
The Interactive Advertising Bureau is developing new, more exacting standards for measuring traffic, an undertaking it calls the "nomenclature project" - and some online publishers may not like the changes - writes CNET. For one, traffic from content partners will have to me [...]
Posted: Monday, December 19th 2005
Local.com Adds Pay-per-Call Ads, Merchant Reviews
Interchange Corp. has added Insider Pages' pay-per-call ads and merchant reviews to its Local.com search engine, its latest in a string of distribution deals in recent weeks, reports ClickZ. Beginning in 1Q06, Insider Pages pay-per-call ads and merchant reviews will appear in relevant Local.com search results; it has similar distribution deals with ShopLocal and OpenTable.com.
"Our strategy is to drive repeat usage by provi [...]
Posted: Friday, December 16th 2005
Google, Microsoft, Sun Fund RAD Internet Lab
Google and Microsoft have for a moment set aside their hyper-competitive tendencies and are together backing, along with Sun Microsystems, a new $7.5 million internet research laboratory at the University of California, Berkeley, to help entrepreneurs introduce groundbreaking ideas to mass audiences, reports the Associated Press. The [...]
Posted: Thursday, December 15th 2005
Yahoo Offers Movable Type for Small Businesses
Yahoo Web Hosting has begun to offer Six Apart's Movable Type blogging software to small businesses and independent professionals seeking to maintain high-traffic blogs on a scalable, reliable platform, Yahoo announced yesterday. Six Apart has optimized Movable Type specifically for Yahoo's hosting environment to significantly increase speed and performance.
Yahoo will in effect become the preferred supplier of Movable Type for small busin [...]
Posted: Tuesday, December 13th 2005
Chrysler 'Person of the Year' Campaign Uses Web, Podcasts, Wireless
Click to enlarge
CNN and Chrysler are expected to announce today a multimillion-dollar ad deal that includes not only T [...]
Posted: Monday, November 21st 2005
TiVo to Transfer Shows to iPod, PSP
Digital video recorder (DVR) maker TiVo announced today that TiVo owners would be able to transfer recorded TV shows onto Apple's video iPod and on Sony's handheld PSP game machine, reports the New York Times. The new software to allow the transfers will be released in the first quarter of 2006.Users will have [...]
Posted: Monday, November 21st 2005
TRUSTe to Create, Monitor Adware Whitelist
The likes of Yahoo, AOL, Computer Associates, CNET Networks and Verizon have banded together to back a TRUSTe initiative - the Trusted Download Program, a whitelist of adware that's certified to adhere to best practices - intended to help advertisers determine where to spend their ad dollars, wri [...]
Posted: Thursday, November 17th 2005