Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]

Your current selection	AND	NOT
» ad buying & planning	159	84
» ad pricing	4	239
» ad selling	54	189
» ad targeting	123	120
» ad technologies & vendors	85	158
» advertainment	115	128
» Advertising	2	241
» affiliate marketing	6	237
» agencies & ad departments	27	216
» alternative marketing	129	114
» Asia/Pacific	6	237
» automotive	7	236
» b2b	5	238
» best practices	22	221
» biz buzz	135	108
» broadband	33	210
» campaigns & creatives of note	95	148
» case studies	7	236
» computers & tech	22	221
» consumer packaged goods	18	225
» cross media	69	174
» demographics	36	207
» direct marketing	5	238
» domain names	74	169
» e-commerce	30	213
» email marketing	5	238
» entertainment	131	112
» Europe	14	229
» events	4	239
» finance	5	238
» global	2	241
» healthcare	3	240
» How-to	3	240
» I-PR & business communications	4	239
» instant messaging marketing	8	235
» intrusive formats	1	242
» legal, government & regulation	6	237
» loyalty & retention	25	218
» major account moves	18	225
» major brands	120	123
» major players news	96	147
» Marketing	1	242
» measurement & analytics	11	232
» media convergence	83	160
» mobile marketing	27	216
» multi-channel marketing	27	216
» new and improved	22	221
» online ad market	121	122
» pearls of wisdom	3	240
» people	16	227
» personalization	11	232
» political parties & organizations	5	238
» privacy	4	239
» promotions	22	221
» publishing	64	179
» real estate	1	242
» research & stats	13	230
» rich media	53	190
» search engine marketing	15	228
» signs of doom	1	242
» signs of recovery	2	241
» signs of what's to come	82	161
» small business	4	239
» syndication & RSS	28	215
» technical innovation	11	232
» telecom	4	239
» text ads	19	224
» tools & software	26	217
» top stories	5	238
» travel	5	238
» user experience	71	172
» viral marketing & social media	36	207
» weblog marketing	18	225
» women	13	230
» worst practices	4	239
» Youth	52	191

AOL Patch Wobbles | Brands' Social Currency | Campaign Seeks Torturers | Regulators Target Facebook | Groupon Payout Lawsuit

Agency News: JWT Appoints a Pair of Chief Creative Officers in New York Business Strategies: For AOL, a Costly Gamble On Local News Draws Trouble Taco Bell, BK and Others   [...]
Posted: Wednesday, May 23rd 2012

Top News: HP Awards PC Business | AmEx Brand Innovation | Groupon Reports Profit | Millennial Media Doesn't | Google Ads Trump Facebook | Social Brand Blunders

Ad Technology: Volvo Launches China's First RTB-based Advertising DoubleClick co-founder targets publishers with content-meets-commerce service Publishers   [...]
Posted: Tuesday, May 15th 2012

Spotify Pens Global Promotional Deal With Coca-Cola

It is official: Music-streaming service Spotify has signed a strategic partnership with Coca-Cola. Spotify will provide a brand app for the beverage giant inside the Spotify desktop app, alongside brand apps for AT&T, McDonelds, Intel and Reebok. In return, Coca-Cola will feature Spotify as the centerpiece of its "Year of Music" campaign in 2013. The announcement broke on Ad Age, which repo  [...]
Posted: Wednesday, April 18th 2012

The Pros and Cons of Crowdsourcing a Marketing Campaign

Crowdsourcing is expected to be one of the top trends for marketers this year, according to the digital experts at Last Exit. The concept certainly resonates with cash strapped companies: tap an online community for ideas on how to advance a brand, or develop a product or, in many cases, both. However as the concept gains traction thanks to success stories - Netflix developed   [...]
Posted: Thursday, January 14th 2010

Industry Buzz & Snippets: 12/04/09

Ad Campaigns: New Droid ad claims iPhone is clueless. Southwest Airlines tests Facebook video contest. Online Media: Google CEO deflects blame for news media woes. Google   [...]
Posted: Friday, December 4th 2009

ABC Turns Print Ads into Online Video Platforms

In an effort to draw more viewership to thriller FlashForward, ABC has begun incorporating codes into print ads promoting the show. When held up to a webcam, the codes deploy a 3-D ad for FlashForward on computer screens, including photos from the show. Each photo turns into extended episode clips when clicked on. "It appears to play right out of the ad," explained VP-Advertising/Marketing Darren Schillace of ABC Entertainment (  [...]
Posted: Friday, September 4th 2009

Facebook Invites Charities into Experimental Gift Shop

At the Social Good Conference on Friday, marketing/outreach director Randi Zuckerberg announced Facebook would be opening its new "credits" platform to four non-profits: Project Red, Toms Shoes, Kiva and the Wold Wildlife Fund. The non-profits add to the four online gift and greeting companies that were invited to try the platform last week: American Greetings Interactive, GreetBeatz, Someecards and Real Gifts. "We are exploring ways for developers to use the Gift Shop to offer...virtual,   [...]
Posted: Monday, August 31st 2009

'HuffPost Social News' Weds HuffPo to Facebook

Political news curator The Huffington Post has launched HuffPost Social News, which enables HuffPo readers to highlight news stories they like, dislike, are reading and have made commentary on, via Facebook Connect. The offering's objective is to become the "go-to place" for Facebook users that wish to share news with friends, according to CEO Eric Hippeau of HuffPo. Co-Founder and editor-in-chief Arianna Huffington called HuffPo  [...]
Posted: Monday, August 17th 2009

1-800-Flowers Pings Facebook for eCommerce

1-800-Flowers.com has enabled registered fans of its Facebook page to order floral arrangements right on Facebook. Customers can shop 1-800-Flowers.com and execute transactions without leaving Facebook. Using technology from online ad network Alvenda, the site also lets users gain access to an online product assortment by clicking on a "shop" button. They can browse items, place them in a cart, select a delivery date, and send. Planned upgrades include birthday calendars and group gifting  [...]
Posted: Thursday, July 30th 2009

Silverman Quits NBC, Joins Diller on Ambitious Production Venture

Ben Silverman is leaving his post as NBC Entertainment co-chairman come September, and will join Barry Diller of InterActive Corp. (IAC), parent company of Ask.com, to form a multi-platform production company. Marc Graboff, also co-chairman, will continue as chairman of NBC Entertainment and Universal Media Studios. He will report to Jeff Gaspin, former head of NBC cable unit and now-chairman of NBC Universal Television Entertainment,   [...]
Posted: Tuesday, July 28th 2009

Bing May Power Yahoo Search

As the two companies draw close to concluding a long, tumultuous courtship, word has it that Microsoft's Bing may, in the future, power Yahoo's search engine, Advertising Age reports. The revenue share-based liaison would make Yahoo, the second most widely-used search engine in the United States, a more formidable competitor against Google, which   [...]
Posted: Monday, July 27th 2009

EyeWonder Helps Fox, GE Pontwificate with Users

To promote Season One of "Dollhouse," out on DVD and Blu-ray on July 28, Fox Home Entertainment launched a rich media ad that streams Twitter tweets and enables users to engage in conversation through the ad itself. The unit was developed with help from EyeWonder and Moxie. It showcases tweets from the feed of Eliza Dushku, star of "Dollhouse," and encourages users to jump in by logging in with existing Twitter accounts. Submissions are manually screened, after which tweets are permitted t  [...]
Posted: Thursday, July 23rd 2009

Online Games Grow 22%; Gain Steam with Cost-Cutters

The number of US internet users playing online games in May 2009 rose to 87 million, up 22% vs. last year, as budget-conscious consumers opt for cheaper entertainment alternatives, according to data from the comScore Media Metrix service. The online gaming c  [...]
Posted: Tuesday, July 14th 2009

LocaModa Weds iPhones to Times Square Spectacolor Board

Word game Jumbli, which connects audiences with thousands of place-based screens, including Clear Channel's Spectacolor Jumbotron in Times Square, can now be played via iPhones. The game, from LocaModa, has users build words from a screen of floating letters. Jumbli is displayed several times per hour on the Spectacolor screen; when Jumbli is live in Times Square, all plays made during that period are displayed in real-time,   [...]
Posted: Monday, June 15th 2009

Meebo Unifies SocNets, Content Sites on Engagement Platform

IM service aggregation site Meebo has launched "multi-network IM access," which enables users to unify other social graphs on its platform, including major social networks and gaming sites. A sharing interface also enables them to swap content with greater ease. "Content sites interested in increasing the volume of content sharing, but without their own social graph, can use the multi-network IM feature to expand their reach and drive social interactions," the company said. Mother-driven   [...]
Posted: Wednesday, June 10th 2009

Target Sweetens Up to DailyCandy

Discount retailer Target is entering a joint promotional partnership with online fashion/popular culture site DailyCandy.com. According to the Wall Street Journal (via RetailerDaily), Target will feature a section on its e-commerce site called "Red Hot Shop" with content from DailyCandy edito  [...]
Posted: Thursday, June 4th 2009

CBS Taps Ustream to Simulcast Newscasts, Live Reports

Hoping to garner the loyalty of audiences more accustomed to consuming news online than on TV, CBS News is partnering with Ustream to stream newscasts and live reports over the 'net, including (often-unfiltered) conferences and speeches. Ustream will also air the "CBS Evening News with Katie Couric." The online video site doesn't just syndicate streams and shows; it enables users to chat live alongside the coverage and embed video players onto their own pages. CBSNews.com already hosts a n  [...]
Posted: Wednesday, June 3rd 2009

Hulu Sets Sights on Live Streaming; Dave Matthews Band Enlists

Hulu, the on-demand TV/film content site owned by News Corp. and NBC Universal and Disney, is prioritizing more live content, beginning with an aggressive promotional effort for the Dave Matthews Band. On June 1 the site shall stream a Dave Matthews Band concert, live from the Beacon Theatre in New York, between 9PM and 11:30PM EST. The even  [...]
Posted: Friday, May 22nd 2009

Attributor, TubeMogul Aspire to Measure Video Virality

Web content monitoring/monetization platform Attributor is partnering with TubeMogul in an effort to better measure and analyze the online audience of viral videos. TubeMogul was among the first online video anallytics/distribution firms to provide independent information about video performance, and user dissemination of video, online. Its clients include a number of small firms and major brands, including Warner Brothers and the White House. TubeMogul currently boasts about 80,000 users,  [...]
Posted: Wednesday, May 13th 2009

iPhone Brings Bounty to Pandora

Online streaming radio services, such as Last.fm and We7, have been hard-pressed to find a profit model that enables them to pass money to artists and record labels while remaining solvent themselves. But Pandora, a company that's profited primarily from advertising deals on its site, has found a new cash cow: the iPhone. According to CTO Tom Conrad (via TechCrunch), users now buy about a mi  [...]
Posted: Monday, May 11th 2009