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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
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Affiliates Ratchet Up Tech, Analytics
Several newly introduced applications promise to help affiliate marketers analyze their leads, track their site performance and close more deals.
The tools - which incorporate more stepped-up technology and measurement than the industry uses now -Â should provide a boost to this niche, which has been stymied by a lack of tech savvy and potentially helpful online ad strategies, w [...]
Posted: Tuesday, November 17th 2009
Facebook Invites Charities into Experimental Gift Shop
At the Social Good Conference on Friday, marketing/outreach director Randi Zuckerberg announced Facebook would be opening its new "credits" platform to four non-profits: Project Red, Toms Shoes, Kiva and the Wold Wildlife Fund.
The non-profits add to the four online gift and greeting companies that were invited to try the platform last week: American Greetings Interactive, GreetBeatz, Someecards and Real Gifts.
"We are exploring ways for developers to use the Gift Shop to offer...virtual, [...]
Posted: Monday, August 31st 2009
iPhone Brings Bounty to Pandora
Online streaming radio services, such as Last.fm and We7, have been hard-pressed to find a profit model that enables them to pass money to artists and record labels while remaining solvent themselves. But Pandora, a company that's profited primarily from advertising deals on its site, has found a new cash cow: the iPhone.
According to CTO Tom Conrad (via TechCrunch), users now buy about a mi [...]
Posted: Monday, May 11th 2009
Oodle Raises Funding to Realize Dream of 'Social Classifieds'
Online classifieds firm Oodle raised $5.6 million in funding from its existing pool of investors: RedPoint Ventures, Greylock Partners, and JAFCO Ventures.
The financing will go toward improving its product, expanding internationally and expanding its partner network, which already includes Wal-Mart, MySpace and Facebook.
According to Geoff Yang, a partner at RedPoint, Oodle is further developing the concept of "social classifieds" -- a way to "uniquely combine commerce, social interactio [...]
Posted: Wednesday, February 11th 2009
MSFT's 'Gaze' Eyes Snap.com Territory
Aspiring to compete with technologies like Snap, which lets users preview content by mousing over hyperlinks, Microsoft is preparing an ad-infused offering called Gaze.
Snap delivers "Snap Shots" of web destinations or content, using pop-ups that appear when users hover over hyperlinked text. Users can identify Snap-optimized links by the small Snap favicon perched [...]
Posted: Thursday, February 5th 2009
Clear Channel, MovieTickets.com Liaise to Target Radio Sites
Clear Channel Radio's chosen online movie ticket firm MovieTickets.com as its exclusive online movie ticketing partner.
The deal enables Clear Channel Radio to offer online ticketing services across its network of radio station websites, reports MediaBuyerPlanner.
Ticket buyers that search for movies and show times at Clear Channe [...]
Posted: Monday, December 15th 2008
Affiliates: Commission, Product & Brand Most Crucial
The three most important things affiliates look at when deciding whether to join an affiliate program are the commission they will receive, the product being sold and the brand being promoted, according to a report from AffiliateBenchmarks, the affiliate research division of NETexponent, MarketingCharts [...]
Posted: Thursday, November 20th 2008
Platform-A Uses BidPlace to Sashay into Online Ad Exchange Market
AOL's Platform-A marks its foray in the online ad exchange space with BidPlace, a self-service marketplace exchange with an eye toward helping marketers better manage display campaigns, reports MediaBuyerPlanner.
BidPlace launches in the first half of next year. The marketplace lets advertisers bid for CPM, CPC and CPA ads on AOL, across other partner sites, and across Platf [...]
Posted: Wednesday, September 24th 2008
BlueKai Auctions Anonymous Online Shopper Data
A team of online advertising executives, spearheaded by former general manager Omar Tawakol of Medio Systems, launched BlueKai today.
BlueKai works with data buyers and sellers to aggregate anonymous shopping and research behavior across the internet. It then auctions that data -- without providing personally identifiable details -- to advertisers trying to hone their ad targeting abilities.
"Intent data" on BlueKai's market includes search queries for aut [...]
Posted: Monday, September 15th 2008
Marchex Conducts Local Ad Sales, Online Management for Barrington
Barrington Group LLC has agreed to sell its online lead packages and Business Profile Pages to clients via the Marchex local search and ad platform.
Barrington ad sales reps shall continue to manage campaigns, but Marchex will help market and fulfill them among search, vertical and pertinent local websites. Existing Barrington advertisers may also buy branded Business Profile Pages, powered by Marchex.
Online lead packages will be fulfilled on a budget basis: Marchex will manage the budget [...]
Posted: Friday, September 12th 2008
Gorilla Nation Cares Enough to Brand the Very Best
Hallmark.com has chosen online ad representation firm Gorilla Nation to sell its ad inventory on an exclusive basis.
Hallmark has focused primarily on its cross-media marketing programs, using online ad sales solely to augment marketers' offline efforts. The Gorilla Nation partnership is intended to give Hallmark's online advertising presence its own legs.
The card company's user base is 63 percent female. Users spend an average of seven minutes per visit on the site, which serves 3.4 mill [...]
Posted: Monday, August 11th 2008
MSN Travel Leaves Expedia for Orbitz
Orbitz.com and ebookers.com, another Orbitz property, replaced Expedia as MSN.com's preferred travel agencies on MSN.com in the US and United Kingdom, reports Reuters.
MSN.com is the online home of parent company Microsoft, which reportedly made the switch because employees preferred Orbitz's features and customer service.
Orbitz said the change could draw 3.5 million additional visitors per month to its sites, [...]
Posted: Thursday, July 3rd 2008
EBay to Ditch ValueClick, Move Affiliate Program In-House
As of April 1, eBay plans to sever ties with ValueClick's Commission Junction, which pays web publishers to drive bidders to eBay stores. eBay shall replace the service with its own Partner Network, according to the auction site. The move affects eBay sites around [...]
Posted: Tuesday, March 18th 2008
eBay Woos Power Sellers, Punishes the Baddies
EBay is introducing price changes and tighter sales standards designed to keep quality sellers, boost customer service, and revive growth.
Listing fees across the board will be reduced to drive sellers to list a higher number of items and use pictures more often, reports Reuters.
In the US, the change will come February 20 for both auction and fixed-price ite [...]
Posted: Wednesday, January 30th 2008
SuperPages Partners with Local Online Directory Network
Marketers that buy pay-per-click and pay-per-call ads on Superpages.com can also opt for inclusion into Marchex's network of local online directories.
This is part of a new relationship between the companies. According to ClickZ, placements will occur via Enhance Interactive, Marchex's ad network.
Marchex publishes 150,000 local sites featuring business listings and customer reviews. The company says [...]
Posted: Wednesday, January 30th 2008
NBCU Hits College Kids with The University Network
The University Network, which reaches over 200 college campuses, has tapped NBCU to provide content and serve ads to its audience, reports MediaBuyerPlanner.
The effort, dubbed "NBC on Campus," arrives in tangent with NBCU's first digital up-front presentation. Its relationship with The University Network will [...]
Posted: Wednesday, January 16th 2008
Evo Connects Green Businesses with Jaded Buyers
Kermit is right. It's not easy being green.
For spiritual Kermits, Evo has arrived -- to help green-leaning consumers make shopping decisions by making eco-friendly alternatives easily accessible. The site covers everything from food and clothes, to housewares and solar panels.
The site's business model depends primarily on affil [...]
Posted: Thursday, December 6th 2007
Despite FTC Flak, Forbes Experiments with Lead Gen
Though online lead generation's suffered some bad press -- with some companies in the sector tempting consumers with empty promises of free iPods -- publishers aren't turning their backs on the tactic just yet.
Forbes.com signed a deal with lead gen service [...]
Posted: Thursday, November 1st 2007
AdweekMedia Leaps into Niche Social Networking Game
Professionals have yet another community-building option from which to choose. AdweekMedia has just announced its foray into marketing and media-oriented social networking with its virgin offering, At the Roundtable.
At the Roundtable proposes to "unite marketing, media and agency industry professionals."
The proliferation of niche social networking sites was [...]
Posted: Monday, September 17th 2007
Interactive Marketing Association Launches in Austin
For those keeping up with the new cliques on the block, the Interactive Marketing Association has been formed in Austin, TX.
The AustinIMA is officially the first interactive marketing group for the "third most innovative city in the country," - a title bestowed upon Austin by the Wall Street Journal.
The AustinIMA is a non-profit organization dedicated to "championing innovation" in digital marketing. It also serves as an [...]
Posted: Thursday, August 16th 2007