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Top News: HP Awards PC Business | AmEx Brand Innovation | Groupon Reports Profit | Millennial Media Doesn't | Google Ads Trump Facebook | Social Brand Blunders

Ad Technology: Volvo Launches China's First RTB-based Advertising DoubleClick co-founder targets publishers with content-meets-commerce service Publishers   [...]
Posted: Tuesday, May 15th 2012

Streaming Entertainment Skyrockets, Authentication On The Rise

Some compelling evidence for the value of in-stream and preroll marketing. Streaming entertainment is strongly on the rise, according to DEG: The Digital Entertainment Group. As Hollywood Reporter describes, consumer spending on home entertainment rose in Q1 by 2.5% to $4.45 billion—largely due to the strength of streaming video. Subscription streaming rose an est  [...]
Posted: Monday, April 30th 2012

Industry Buzz & Snippets: 12/04/09

Ad Campaigns: New Droid ad claims iPhone is clueless. Southwest Airlines tests Facebook video contest. Online Media: Google CEO deflects blame for news media woes. Google   [...]
Posted: Friday, December 4th 2009

Charities' Creaky Websites Poised to Rake in $4B

Websites are a growing force in consumers' decisions to donate to non-profit organizations, and charities that use the internet to solicit funds can benefit from making their sites easier to use - and ensuring that donations are properly processed. A recent study by Convio found that charities with an online presence can expect to reap more than $4 billion during this holiday season,   [...]
Posted: Wednesday, December 2nd 2009

Online Ad Platform Snares Nielsen for Household-Level Targeting

Nielsen and DataLogix are working together to push household-level online ad targeting, using Nielsen’s PRIZM demographic and lifestyle data. The move, both companies say, will improve the ability of online advertisers to reach consumers most likely to buy their products and services. Quest for Household-Level Accuracy The combined effort represents the first time brand advertisers will be able to use Nielsen’s PRIZM segmentation at a household-level of accuracy in the  [...]
Posted: Tuesday, November 3rd 2009

Online Games Grow 22%; Gain Steam with Cost-Cutters

The number of US internet users playing online games in May 2009 rose to 87 million, up 22% vs. last year, as budget-conscious consumers opt for cheaper entertainment alternatives, according to data from the comScore Media Metrix service. The online gaming c  [...]
Posted: Tuesday, July 14th 2009

CMO Survey: Traditional Branding is 'Broken'

An overwhelming majority (87%) of US CMOs and marketing managers believe branding initiatives need to be more flexible today than in the past. 63% think traditional brand positioning and advertising are losing their effectiveness and are "broken," according to a survey from the Verse Group and Jupiter Research (  [...]
Posted: Thursday, March 5th 2009

Double-Digit Growth for Video Game Software in 2008

Combined video game software unit sales across the world's three largest games markets grew 11% in 2008, totaling 409.9 million units vs. the 367.7 million units sold in 2007, according to the Top Global Markets report, writes Retailer Daily. The integrated monthly report is from   [...]
Posted: Thursday, February 5th 2009

Melding Media Spawns Fragmented Communications Landscape

As Americans buy products, seek information, plan social lives, and make personal and business decisions, the lines between media channels in the 21st century are becoming increasingly blurred, according to a survey from Ketchum and the USC Annenberg Strategic Public Relations Center. The third annual US Media Myths & Realities survey was conducted in the US  [...]
Posted: Thursday, January 15th 2009

Affiliates: Commission, Product & Brand Most Crucial

The three most important things affiliates look at when deciding whether to join an affiliate program are the commission they will receive, the product being sold and the brand being promoted, according to a report from AffiliateBenchmarks, the affiliate research division of NETexponent, MarketingCharts   [...]
Posted: Thursday, November 20th 2008

Overlays 'Compelling and Engaging' -- but Best Combined with Banners

In a webinar yesterday, Google and MediaVest discussed the effectiveness of overlay advertising in online videos. Research from Nielsen-owned NeuroFocus, a neuroscience lab focused on advertising research, buttressed their report. Last May, NeuroFocus tracked the reactions of 40 people to YouTube's InVideo overlay and banner ads. (Ads were provided by MediaVest clients.) Brainwave activity, focus of eyes and skin response helped gauge how ads impacted viewers. Other criteria -- attention  [...]
Posted: Friday, October 24th 2008

NBCU Seizes Records Online, On TV, TAMI Numbers Claim

The multiplatform distribution of Olympics content by NBC is successfully driving viewers to prime time, says NBC Olympics president Gary Zenkel, MediaBuyerPlanner reports. The results of NBC’s first TAMI numbers lend some weight to his statement. NBC  [...]
Posted: Friday, August 15th 2008

Mindset Media Brings Personality Profiling to Nielsen

Nielsen is boosting the effectiveness of its Homescan Consumer Panel by adding Mindset Media's consumer personality profile mapping functionality, MediaBuyerPlanner writes. Nielsen says (via Brandweek) the deal with Mindset Media, which identifies over 2  [...]
Posted: Tuesday, July 29th 2008

Arena Media Networks Signs with Nielsen for Place-Based Reporting

Arena Media Networks, an out-of-home video network with screens in over 30 stadiums, penned a deal with Nielsen to provide reporting on the reach of its screens. Arena believes the Nielsen collabo will help establish a standard of reporting for the place-based ad industry. "The availability of standardized research from a respected company like Nielsen should lead to significant additional dollars coming into the [place-based advertising] marketplace," added EVP Corey Silverman of sales and m  [...]
Posted: Wednesday, July 16th 2008

Industry Buzz & Snippets: 7/15/08

Ad Networks and Analytics: Cost-per-lead firm Pontiflex launched AdUnit X, custom cost-per-lead banner ads. A screenshot is available on the Pontiflex CPL Blog. Online ad prices have reportedly fallen for the third consecutive month. Agencies  [...]
Posted: Tuesday, July 15th 2008

Industry Buzz & Snippets: 7/8/08

Ad Networks and Analytics: Social advertising intelligence firm Xtract raised 7.5 million euros, the equivalent of $11.74 million dollars, in a series B round of funding. Its clients include Nokia, T-Mobile, BLYK and Vodafone. Agencies and Execs: AOL poached Kate Burns, the managing director of Google UK. Burns is no  [...]
Posted: Tuesday, July 8th 2008

Industry Buzz & Snippets: 7/3/08

Ad Networks and Analytics: Omniture unveiled Survey, an online survey tool. Agencies and Marketing Execs: Publicis Groupe acquired Kekst, a corporate and financial PR firm. Ad-supported mobile game firm Cellufun adds two: Keith Katz of Gameloft and Tom Burgess of Third Screen Media. Interactive marketing agency Optiem hir  [...]
Posted: Thursday, July 3rd 2008

American Idol Charity Effort Tests Sponsors' PR Savvy; ExxonMobil Proves a Peach

Direct marketing firm SendTec examined the TV sponsors for Idol Gives Back, an event during which American Idol viewers were admonished to donate to charities. Sponsors included ExxonMobil, Ford, Coca-Cola, AT&T, iTunes, Allstate and the M·A·C AIDS Fund. The study profiles how well ExxonMobil, iTunes, Ford and Coca-Cola maximized their public relations. ExxonMobil  [...]
Posted: Monday, April 14th 2008

Resellers Give Vendors Poor Marks on Leads, Marketing Campaign Effectiveness

Despite billions of dollars spent on lead-generation programs and branding campaigns, a significant portion of these expenditures are not driving channel performance or product sell-through, the CMO Council reports, citing its Channel Performance Outlook Study, writes M  [...]
Posted: Monday, April 7th 2008

SuperPages Partners with Local Online Directory Network

Marketers that buy pay-per-click and pay-per-call ads on Superpages.com can also opt for inclusion into Marchex's network of local online directories. This is part of a new relationship between the companies. According to ClickZ, placements will occur via Enhance Interactive, Marchex's ad network. Marchex publishes 150,000 local sites featuring business listings and customer reviews. The company says   [...]
Posted: Wednesday, January 30th 2008